We are seeking a data-driven and detail-oriented Marketing Manager with hands-on experience in Salesforce CRM to join our dynamic marketing team. The ideal candidate will be the primary day to-day execution leader of the SMS Highway Marketing Team. The Marketing Manager is responsible for executing tactics against a clearly defined marketing strategy, of which you will be a major contributor, in a manner that accelerates the company\'s growth goals. This position is responsible for assisting in the building and launching of marketing campaigns to achieve the company objectives of sales, growth, profitability, and brand visibility while ensuring a consistent brand promise is communicated to the market. This professional will bring proven experience leading B2B marketing efforts in a fast-paced, scaling environment and will have a commitment to generate revenue through all marketing efforts. They will have deep expertise in digital, brand, marketing analytics and social media marketing (primarily LinkedIn). This is a roll up your sleeves position whilst maintaining close proximity to the overarching strategy at all times.
Responsibilities
- Contribute to the company\'s marketing and overall strategy, voicing opinion based on solid Marketing and B2B expertise.
- Execute the Company\'s tactical marketing plan and to help strengthen market position and achieve revenue goals.
- Ensure the marketing tactics are cohesive to launch and increase brand awareness, demand generation, cross-sell, and customer acquisition.
- Work cross-functionally with other business experts such as sales in the development of marketing content.
- Develop and implement persona-based marketing campaigns that increase demand and achieve customer growth goals.
- Ensure all messaging and content is persona-based and on brand to consistently optimize competitive position.
- Develop marketing benchmark criteria and KPls to measure the efficiency and effectiveness of all marketing initiatives.
- Track marketing function goals and metrics and recommend adjustments to tactics and strategies as needed.
- Build and maintain reports and dashboards in Salesforce to track marketing KPIs such as lead conversion, campaign performance, and ROI.
- Execute digital marketing, social, media buy, field marketing, events, and product marketing.
- Direct experience optimizing websites for SEO.
- Help identify additional marketing strategies to amplify the Company\'s online presence, including website enhancements.
- Assist in conducting market analysis to identify challenges and opportunities for company growth.
- Create efficiencies through developing and refining marketing procedures.
- Partner with agency(s) on the design and execution of marketing campaigns.
Qualifications
- Bachelor\'s degree or equivalent experience in Marketing
- 5+ years minimum experience (in a predominantly B2B, ABM role)
- Extensive B2B ABM experience (hands-on management of email/social etc) using SFMC, ideally in a technology sales field
- Excellent written and verbal communication skills in English
- Excellent multitasking, flexibility and project management skills
- SME background is desirable
- Graphic design skills an advantage, especially production of high-quality White Paper documents/Infographics/Impactful Powerpoint presentations
- Experience with B2B media buying and advertising is desirable
- Experience with Salesforce CRM - reports, dashboards, and workflows
- Experience of event management will be advantageous
- Data driven marketer able to provide/ manage reporting capabilities (for marketing activity, NOT wider business)
- Appreciation of AI developments an ability to identify and implement strategies accordingly to optimise marketing acquisition and workflows
- Experience of generating opt-ins a significant advantage
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (Nottingham)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SMSHighway and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SMSHighway are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SMSHighway on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SMSHighway. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SMSHighway. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SMSHighway:Show us that you’ve done your homework! In your application, briefly mention what you admire about SMSHighway’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SMSHighway
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SMSHighway will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SMSHighway, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
