At a Glance
- Tasks: Lead marketing strategies to boost brand visibility and drive growth for SMP Group.
- Company: Join a multi-award winning leader in POS and OOH advertising.
- Benefits: Enjoy a competitive salary, 25 days holiday, and a company pension.
- Other info: Collaborative culture with opportunities for personal and professional development.
- Why this job: Make a real impact in a creative, innovative environment focused on sustainability.
- Qualifications: Proven marketing management experience with strong digital and traditional skills.
The predicted salary is between 36000 - 60000 £ per year.
About SMP Group
SMP Group is a leading, multi-award winning producer in POS (Point of Sale) and Out-of-Home (OOH) Advertising. We are the trusted partner for some of the world’s most recognisable brands and retailers, delivering innovative, high quality print and production solutions. With a rich heritage of excellence and a forward-thinking approach, we pride ourselves on creativity, technology-driven manufacturing, and best-in-class client service. Sustainability, innovation, and people development are at the heart of our DNA. As a growing and acquisitive business, we have ambitious plans to further enhance our service and operational capabilities.
The Role:
The Marketing Manager will play a pivotal role in supporting the growth and development of SMP Group plc by strengthening the positioning, promotion and performance of its products and services to retailers and brands. The role is responsible for developing and executing marketing strategies that enhance market visibility, improve internal and external communication, and deliver measurable returns on marketing investment. This position requires a balanced approach across traditional and digital marketing channels, with a strong emphasis on data driven decision making, commercial impact and continuous improvement.
Requirements
Key Responsibilities:
- Marketing Strategy & Planning: Develop and implement a clear, commercially focused marketing strategy aligned with SMP Group’s business growth objectives. Support the development and launch of new products and services, ensuring compelling value propositions for retailers and brand partners. Work closely with senior leadership to translate business priorities into effective marketing plans and campaigns.
- Brand, Product & Service Promotion: Strengthen the Group service proposition across all relevant customer touchpoints. Create and manage integrated marketing campaigns to promote products and services to retailers and brands. Ensure consistency of messaging, tone of voice and brand standards across all channels.
- Communication (Internal & External): Improve internal communication to ensure teams are aligned, informed and engaged with marketing initiatives, product developments and company priorities. Manage external communications including website content, sales collateral, presentations, case studies, PR activity and trade marketing materials. Act as a central point of coordination between sales, operations and external partners to ensure clear and effective communication.
- Digital & Traditional Marketing Channels: Manage and optimise digital marketing activity including website performance, social media, digital advertising and analytics. Identify and implement new channels or tools that enhance reach, engagement and conversion.
Key Competencies:
- Proven experience in a marketing management role, ideally within B2B, retail, manufacturing or services environments.
- Strong understanding of both digital and traditional marketing channels.
- Demonstrable experience of developing and delivering marketing strategies that support business growth.
- Ability to measure, analyse and report on marketing performance and ROI.
- Excellent communication and stakeholder management skills.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
Benefits
- Competitive Salary
- 25 days holiday
- Company Pension
- Employee Assistance Programme
- Life Insurance
Marketing Manager in London employer: SMP Group
SMP Group is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and sustainability are at the forefront of our operations. As a Marketing Manager, you will have the opportunity to shape impactful marketing strategies while benefiting from a competitive salary, generous holiday allowance, and robust employee support programmes. Our commitment to professional development ensures that you will grow alongside our ambitious plans for expansion in the vibrant advertising sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SMP Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SMP Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SMP Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SMP Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SMP Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SMP Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about SMP Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SMP Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SMP Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SMP Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
