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- Tasks: Lead marketing strategies to boost brand visibility and drive growth for SMP Group.
- Company: Join a multi-award winning leader in POS and OOH advertising.
- Benefits: Enjoy a competitive salary, 25 days holiday, and a company pension.
- Why this job: Make a real impact in a creative, innovative environment focused on sustainability.
- Qualifications: Proven marketing management experience with strong digital and traditional skills.
- Other info: Collaborative culture with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
About SMP Group
SMP Group is a leading, multi-award winning producer in POS (Point of Sale) and Out-of-Home (OOH) Advertising. We are the trusted partner for some of the world’s most recognisable brands and retailers, delivering innovative, high quality print and production solutions. With a rich heritage of excellence and a forward-thinking approach, we pride ourselves on creativity, technology-driven manufacturing, and best-in-class client service. Sustainability, innovation, and people development are at the heart of our DNA. As a growing and acquisitive business, we have ambitious plans to further enhance our service and operational capabilities.
The Role:
The Marketing Manager will play a pivotal role in supporting the growth and development of SMP Group plc by strengthening the positioning, promotion and performance of its products and services to retailers and brands. The role is responsible for developing and executing marketing strategies that enhance market visibility, improve internal and external communication, and deliver measurable returns on marketing investment. This position requires a balanced approach across traditional and digital marketing channels, with a strong emphasis on data driven decision making, commercial impact and continuous improvement.
Requirements
Key Responsibilities:
- Marketing Strategy & Planning: Develop and implement a clear, commercially focused marketing strategy aligned with SMP Group’s business growth objectives. Support the development and launch of new products and services, ensuring compelling value propositions for retailers and brand partners. Work closely with senior leadership to translate business priorities into effective marketing plans and campaigns.
- Brand, Product & Service Promotion: Strengthen the Group service proposition across all relevant customer touchpoints. Create and manage integrated marketing campaigns to promote products and services to retailers and brands. Ensure consistency of messaging, tone of voice and brand standards across all channels.
- Communication (Internal & External): Improve internal communication to ensure teams are aligned, informed and engaged with marketing initiatives, product developments and company priorities. Manage external communications including website content, sales collateral, presentations, case studies, PR activity and trade marketing materials. Act as a central point of coordination between sales, operations and external partners to ensure clear and effective communication.
- Digital & Traditional Marketing Channels: Manage and optimise digital marketing activity including website performance, social media, digital advertising and analytics. Identify and implement new channels or tools that enhance reach, engagement and conversion.
Key Competencies:
- Proven experience in a marketing management role, ideally within B2B, retail, manufacturing or services environments.
- Strong understanding of both digital and traditional marketing channels.
- Demonstrable experience of developing and delivering marketing strategies that support business growth.
- Ability to measure, analyse and report on marketing performance and ROI.
- Excellent communication and stakeholder management skills.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
Benefits
- Competitive Salary
- 25 days holiday
- Company Pension
- Employee Assistance Programme
- Life Insurance
Marketing Manager in London employer: SMP Group
Contact Detail:
SMP Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use it as a conversation starter during interviews to demonstrate your expertise and creativity. Remember, actions speak louder than words!
✨Tip Number 3
Prepare for interviews by researching SMP Group thoroughly. Understand their products, services, and market position. Tailor your responses to show how your experience aligns with their goals. This will make you stand out as a candidate who truly gets them!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in developing marketing strategies and managing campaigns, especially in B2B or retail environments. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how you can contribute to SMP Group's growth. Be sure to mention any innovative ideas you have for enhancing our brand visibility.
Showcase Your Data Skills: Since we love data-driven decision making, make sure to include examples of how you've used analytics to measure marketing performance in your application. We want to know how you've made an impact in previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us. Good luck!
How to prepare for a job interview at SMP Group
✨Know Your Stuff
Before the interview, dive deep into SMP Group's history, values, and recent projects. Familiarise yourself with their approach to sustainability and innovation, as these are key aspects of their DNA. This knowledge will help you connect your experience to their mission and show that you're genuinely interested.
✨Showcase Your Marketing Savvy
Prepare specific examples of marketing strategies you've developed in the past, especially those that had a measurable impact. Be ready to discuss how you’ve used both digital and traditional channels effectively. This will demonstrate your ability to align with SMP Group’s focus on data-driven decision making.
✨Communicate Clearly
Since the role involves improving internal and external communication, practice articulating your thoughts clearly and concisely. Think about how you can convey complex ideas simply, as this will be crucial in ensuring alignment across teams at SMP Group.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about their current marketing challenges or upcoming product launches. This shows that you’re not just interested in the position but also in contributing to their growth and success.
