At a Glance
- Tasks: Manage and optimise paid acquisition campaigns across Meta, Google, and emerging channels.
- Company: Join smol, a fast-growing eco-friendly brand revolutionising consumer products.
- Benefits: Enjoy 25 days holiday, flexible working, and a chance to make a positive impact.
- Other info: Remote role with opportunities for professional growth and collaboration.
- Why this job: Be part of a mission-driven team focused on sustainability and innovation.
- Qualifications: Experience with paid social/search campaigns and a passion for data-driven marketing.
The predicted salary is between 63000 - 77000 £ per year.
About us…smol is on a mission to change the face of consumer brands and businesses by bringing super effective, eco-friendly products at value for money prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets. Since launch, smol has taken the household cleaning market by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories and we’ve got so much more planned. Having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do.
In Summary...You'll own the day-to-day management and optimisation of our paid acquisition activity across Meta, Google and emerging channels. This is a hands-on role for someone who enjoys combining data, experimentation and creative thinking. You'll work closely with our Head of Performance Marketing to continuously improve acquisition efficiency. This role is ideal for someone who loves testing, analysing results and finding new ways to scale.
What does the role involve?
- Manage paid acquisition campaigns across Meta, Google and other paid channels.
- Monitor and optimise campaign performance against CPA and customer acquisition targets.
- Plan and execute structured creative testing programmes.
- Work closely with the creative team to develop testing hypotheses and creative briefs.
- Analyse campaign performance and identify opportunities to scale winning concepts.
- Own weekly and monthly performance reporting, surfacing actionable insights.
- Collaborate with product, CRM, brand and data teams to improve the customer acquisition journey.
- Stay up to date with platform changes, new features and industry trends.
What you'll bring to the role...
Essential- Hands on experience managing paid social and paid search campaigns.
- Demonstrated experience with Meta Ads Manager/Google Ads.
- Comfortable working with data and making decisions based on evidence.
- Enjoys experimentation and structured testing.
- Understands creative performance and how great advertising drives acquisition.
- A proactive mindset with a desire to take ownership of projects.
- The ability to communicate performance insights clearly to both technical and non-technical stakeholders.
- Excellent attention to detail.
- DTC or subscription businesses.
- Attribution platforms (e.g. Fospha, Triple Whale, Northbeam).
- GA4.
- SQL, Looker or BI tools.
- Creative reporting platforms such as Motion.
- AI tools such as Claude or ChatGPT.
What success within your first six looks like...
- Demonstrate measurable impact by growing new customer acquisition while maintaining efficient unit economics.
- Own the day-to-day management of our paid acquisition channels.
- Become a trusted partner to the broader business, helping shape our new customer acquisition roadmap.
- Identify new opportunities to optimise customer acquisition efficiently.
- Help build best-in-class in-house performance marketing capabilities.
What we offer:
- A fantastic opportunity to be part of one of the UK’s fastest growing, Series-B funded scale-ups.
- An amazing culture and mission.
- A chance to make a difference in our shared future, eliminating or reducing the usage of plastic, water, toxic chemicals, energy and animal testing.
- Working with an experienced, passionate team invested in helping you grow professionally.
- 25 days holiday per year + bank holidays.
- A volunteer day to spend on a cause you care about.
- Flexible working from home.
- Credits for local co-working hubs when you’re out and about or just need a change of scenery.
- Healthcare cash plan and Employee Assistance Programme.
- Quarterly wellbeing allowance.
- Enhanced parental leave policies (16 weeks full maternity pay, 6 weeks full secondary caregiver's pay).
- Paid fertility leave.
- 45 day nomad working policy.
- Employee share scheme.
- Pension scheme with Nest.
The smol print: This role is a remote, UK-based position. Applicants must have current work authorisation in the UK. The role is remote / home working but will involve regular travel to meet up with team members, so ability to travel to London and South-East is a must have.
Inclusion at smol: At smol, we believe a truly great team thrives on a wide variety of backgrounds, perspectives, and experiences. Guided by our core values of Curiosity, Fairness, and Care, we are committed to building an equitable workplace and fostering a safe, inclusive culture where every employee can thrive. We believe in potential, not past barriers. That’s why we don’t ask candidates to disclose criminal record disclosures or background checks during our recruitment process unless explicitly required by law, a regulator, or an industry association. If you share our values and want to help us make a difference, we would love to hear from you.
Performance Marketing Manager in Tonbridge employer: smol
At smol, we pride ourselves on being one of the UK's fastest-growing scale-ups, dedicated to creating a positive impact through eco-friendly products. Our vibrant work culture fosters collaboration and personal growth, offering employees generous benefits such as 25 days of holiday, flexible working options, and a commitment to wellbeing. Join us in our mission to revolutionise consumer brands while enjoying a supportive environment that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Tonbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for smol and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like smol are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with smol on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at smol. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Tonbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit smol. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of smol:Show us that you’ve done your homework! In your application, briefly mention what you admire about smol’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at smol
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at smol will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At smol, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
