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For Companies At a Glance
- Tasks: Drive strategic PR plans and build strong client relationships for top UK brands.
- Company: Join Smoking Gun, a dynamic agency known for innovative PR campaigns.
- Benefits: Enjoy 33 days holiday, hybrid working, and a personal development fund.
- Why this job: Be part of a creative team that shifts consumer behaviour and delivers impactful results.
- Qualifications: 2-3 years in PR with strong media relations and campaign experience.
- Other info: Collaborative culture with regular socials and opportunities for growth.
The predicted salary is between 30000 - 35000 £ per year.
Overview
Join to apply for the PR Account Managers (B2B and B2C) role at Smoking Gun.
Thanks to sensational new client wins and an ambitious growth period ahead, we have an exciting opportunity for a PR Account Manager (B2B and B2C) to join our ambitious and fast-paced Manchester team. If you are a dynamic and creative individual with a passion for building strong client relationships and delivering world-class PR campaigns, then this could be the role for you!
As an Account Manager you will drive the development and implementation of strategic PR plans for some of the UK’s most well known brands. You will serve as the primary point of contact, building and nurturing strong client relationships, understanding their goals, and delivering exceptional results.
The right fit
Over the last 16+ years, Smoking Gun has built a fantastic culture. It’s a truly collaborative team that is passionate about delivering award-winning work. Our values (nurture, aspiration, accountability, courage, adaptability and rigour) are embedded in daily operations and recognized across the team. We’re looking for someone who fits these values and shares our passion, positivity and supportive culture while delivering world-class work.
The Role and Responsibilities
- Develop and implement strategic PR plans to achieve KPIs
- Drive the PR programme for all clients as laid out in the agreed programme of activity with your account director
- Serve as the main liaison between clients and the agency, ensuring effective communication and understanding of client objectives
- Conduct thorough research and analysis to identify media opportunities, trends, and industry insights to achieve results
- Create compelling press releases, media pitches, and other written materials to the highest standard
- Build and maintain relationships with key media contacts, influencers, and industry professionals to secure media placements
- Monitor and analyse media coverage, providing impactful reports to clients that demonstrate value
- Plan and manage events such as workshops, photo calls, media and influencer events, and round-tables for clients
- Assist the senior team in supporting clients during crisis situations, including crisis communication planning and monitoring
- Stay up-to-date with industry trends and new media platforms, bringing fresh ideas to enhance client PR strategies
- Lead meetings with preparation and ensuring account directors/seniors are well briefed
- Motivate and guide the team of executives to provide excellent client service
- Promote our services and expand business with existing clients
- Work with the senior team on new business briefs and pitches
- Ensure projects are completed on schedule and within budget
- Stay current with industry best practices to continually enhance PR strategies
Essential Experience
- Approximately 2–3 years’ experience working on big consumer brands or B2B clients within an agency
- Strong understanding of PR strategies, media relations, and digital PR practices
- Experience developing and implementing multi-channel campaigns across PR, social, and influencer marketing
- Excellent written and verbal communication skills with the ability to craft engaging content and deliver compelling presentations
- In-depth understanding of how media works in relevant areas, including journalist relationships
- Ability to work under pressure, meet deadlines, and handle multiple projects
- Knowledge of PR for SEO and ability to generate backlinks from coverage
- Proven experience developing rigorous evaluation metrics and client reports
- Creative mindset with the ability to think outside the box
- Strong interpersonal skills for building client, media, and team relationships
Company Package / Perks
Salary banding – £30-35k.
- 33 days holiday and your birthday off
- Statutory pension scheme
- Company laptop
Additionally, we offer:
- Hybrid/flexible working
- Summer hours with early finishes
- A structured development programme including monthly 1:1s and quarterly performance reviews
- Access to a dedicated mentor and a company-wide mentor scheme
- Personal development fund – £250/year
- Regular socials and team-building activities
- Monthly lunch and learn sessions with external experts
- Peer-to-peer reward system with vouchers and perks
- Discretionary annual bonus; work anniversary gifts
- Exclusive perks and discounts on lifestyle items
- Volunteer days – up to two paid days per year
A Bit About Smoking Gun
We don’t do PR. We shift consumer behaviour. We build trust. We change perceptions. We move audiences. We do intelligent, disruptive, ingenious campaigns that solve real business problems. For brands with balls and brains – welcome to Smoking Gun. When the gun fires, you need to be able to measure the smoke. We’re the agency with seven global effectiveness awards for impacting business goals. We’re authentic storytellers with a purpose. Our culture is built on aspiration, adaptability and accountability. Our people are courageous, rigorous and nurturing. We collaborate with strategists, creatives and former national news editors. Spanning B2C and B2B, our roster includes market leaders and pioneering start-ups – all sharing a challenger brand mentality.
If you think you could be a great addition to our ingenious team, please send your CV to jobs@smokinggun.agency
How to apply: please send your CV to the address above.
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PR Account Managers (B2B and B2C) employer: Smoking Gun
Contact Detail:
Smoking Gun Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Account Managers (B2B and B2C)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR campaigns, press releases, and any media coverage you've secured. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their values and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in joining their team at Smoking Gun.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about wanting to be part of our ambitious and fast-paced team!
We think you need these skills to ace PR Account Managers (B2B and B2C)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the PR Account Manager role. Highlight your experience with B2B and B2C clients, and don’t forget to showcase your creative campaigns!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about PR and how you embody our values. Be genuine and let your personality come through.
Showcase Your Writing Skills: As a PR Account Manager, strong writing skills are key. Include examples of press releases or media pitches you've crafted in the past. This will give us a taste of your style and ability to engage audiences.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Smoking Gun
✨Know Your PR Stuff
Make sure you brush up on your PR strategies, media relations, and digital PR practices. Be ready to discuss how you've successfully implemented multi-channel campaigns in the past, especially for big consumer brands or B2B clients.
✨Showcase Your Creativity
Smoking Gun values a creative mindset, so come prepared with examples of innovative campaigns you've worked on. Think outside the box and be ready to share how you can bring fresh ideas to enhance client PR strategies.
✨Build Rapport
As an Account Manager, building strong client relationships is key. Practice your interpersonal skills and think about how you can demonstrate your ability to nurture these relationships during the interview. Show them you're not just about the work, but also about connecting with people.
✨Be Data-Driven
Prepare to discuss how you've developed rigorous evaluation metrics and client reports in previous roles. Smoking Gun appreciates candidates who can back up their strategies with data, so be ready to talk about how you've measured success in your past campaigns.
