At a Glance
- Tasks: Lead exciting PR campaigns for top UK brands and build strong client relationships.
- Company: Join Smoking Gun, a dynamic agency known for its collaborative culture and innovative approach.
- Benefits: Enjoy 33 days holiday, hybrid working, personal development funds, and regular team socials.
- Other info: Be part of a supportive team that values courage, adaptability, and accountability.
- Why this job: Make a real impact in the PR world while working with creative minds and industry leaders.
- Qualifications: 2-3 years of PR experience with strong communication and creative campaign skills.
The predicted salary is between 33750 - 41250 £ per year.
Thanks to some sensational new client wins and an ambitious growth period ahead, we have an exciting opportunity for a new PR Account Manager (B2B and B2C) to join our ambitious and fast-paced Manchester team.
If you are a dynamic and creative individual with a passion for building strong client relationships and delivering world‑class PR campaigns , then this could be the role for you!
As an Account Manager you will be the driving force behind developing and implementing strategic PR plans for some of the UK’s most well known brands.
You will serve as the primary point of contact, building and nurturing strong relationships with clients, understanding their goals, and delivering exceptional results.
The right fit
Over the last 16+ years, we’ve worked hard to achieve a fantastic culture at Smoking Gun.
There are no egos here.
It’s a truly collaborative team that is passionate about delivering award-winning work.
Smoking Gun’s values (nurture, aspiration, accountability, courage, adaptability and rigour) are embedded into the agency’s day to day operations, and we regularly recognise and reward staff for demonstrating these values within their roles.
It’s really important that whoever joins our team fits these values and will match our passion, positivity and supportive culture, whilst delivering world class work.
- More about the role
- The role is full‑time and on a permanent basis. You will be responsible for –
- Develop and implement strategic PR plans to achieve KPIs
- Driving the PR programme for all clients as laid out in the agreed programme of activity with your account director
- Serve as the main liaison between clients and the agency, ensuring effective communication and understanding of client objectives
- Conduct thorough research and analysis to identify media opportunities, trends, and industry insights to achieve results
- Creating compelling press releases, media pitches, and other written materials ensuring they’re delivered to the highest standard
- Build and maintain relationships with key media contacts, influencers, and industry professionals to leverage partnerships and secure media placements
- Monitor and analyse media coverage, providing impactful reports to clients, demonstrating the value of our work
- Plan and manage the organisation of events ranging from workshops, photo calls, media and influencer events, round‑tables etc. on behalf of clients.
- Assist the senior team in supporting clients during crisis situations – helping to develop crisis communication plans and monitoring media coverage and social channels
- Stay up‑to‑date with industry trends, emerging PR techniques, and new media platforms, continuously bringing fresh ideas to enhance clients’ PR strategies
- Lead meetings. Ensuring that preparation for the meeting is well organised and that account directors or seniors are fully briefed on meeting contents.
- Motivating and guiding the team of execs to provide the utmost level of client service
- Promoting our range of services and the expansion of business with existing clients
- Working with the senior team on new business briefs and pitches
- Ensuring projects are completed to a specific schedule and within an agreed budget
- Staying up‑to‑date with industry best practices and emerging trends to continually enhance PR strategies
Essential experience required
- Approx. 2-3 years experience working on big consumer brands or B2B clients within an agency
- Strong understanding of PR strategies, media relations, and digital PR practices
- Demonstrated experience of developing and implementing multi‑channel creative campaigns across PR, social and influencer marketing to achieve desired outcomes
- Excellent written and verbal communication skills, with the ability to craft engaging content and deliver compelling presentations
- Complete understanding of how the media works in the particular areas in which you operate – the opportunities available and building relationships with journalists etc.
- Ability to work well under pressure, meet deadlines and handle multiple projects simultaneously
- Knowledge and experience in PR for SEO – ability to generate backlinks from online coverage and optimise content, using search tools to inform your approach
- Proven experience of developing rigorous evaluation metrics and client reports that demonstrate the effectiveness of PR
- A creative mindset with the ability to think outside the box and develop innovative PR campaigns
- S trong interpersonal skills and the ability to build and maintain relationships with clients, media contacts, and team members
- Company package/ perks
Salary banding – £30-35k.
- As well as a competitive salary, you will also receive –
- 33 days holiday and your birthday off
- Statutory pension scheme
- Company laptop
- And we also offer our colleagues –
- Hybrid/ flexible working
- Summer hours where you can finish early everyday
- A structured development programme including monthly 121s with line manager and quarterly performance reviews
- Access to a dedicated mentor as part of our company‑wide mentor scheme
- Personal development fund – £250 a year to spend on anything you want to develop an interest/ hobby/ life skill, non work related
- Regular socials / team building activities
- Monthly lunch and learn sessions featuring external experts
- Peer to peer reward system where points can be cashed in for vouchers, days off, meals out etc
- Discretionary annual company bonus scheme
- Work anniversary gifts
- Exclusive Perks – with discounts on lifestyle items from shopping to gyms to cinemas etc
- Volunteer days – up to x2 paid volunteering days per year to support a charity of your choice
- A bit about Smoking Gun
We don’t do PR. We shift consumer behaviour. We build trust. We change perceptions. We move audiences.
We do intelligent, disruptive, ingenious communications campaigns – that solve real business problems.
For brands with balls, and brains – welcome to Smoking Gun.
When the gun fires, you need to be able to measure the smoke. We’re the agency with seven global effectiveness awards for impacting business goals.
We’re authentic storytellers, with a purpose.
Our culture is built on values of aspiration, adaptability and accountability.
Our people are courageous, rigorous and nurturing in all they do.
At Smoking Gun, you’ll connect with some of the most experienced minds in the industry – strategists, creatives and former national news editors.
Spanning B2C and B2B, our roster includes market leaders and pioneering start‑ups – all sharing our challenger brand mentality to disrupt norms and push boundaries.
If you think you could be a great addition to our ingenious team, please send your CV to [emailprotected]
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PR Account Managers (B2B and B2C) in Manchester employer: Smoking Gun PR
Join a vibrant public relations agency in Manchester that values creativity and innovation, offering a supportive work culture where your ideas can flourish. With 33 days of holiday, a personal development budget, and opportunities for professional growth, this role is perfect for those looking to make a meaningful impact in the PR industry while enjoying a dynamic and collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land PR Account Managers (B2B and B2C) in Manchester
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Smoking Gun PR. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Smoking Gun PR, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Smoking Gun PR inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Account Managers (B2B and B2C) in Manchester
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Smoking Gun PR. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Smoking Gun PR.
How to prepare for a job interview at Smoking Gun PR
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
