Key Account Manager

Key Account Manager

Full-Time 40000 - 45000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Manage key NHS and local authority accounts, ensuring they get the most from our app.
  • Company: Join Smoke Free, a health tech company dedicated to helping people quit smoking.
  • Benefits: Enjoy a competitive salary, performance bonuses, and a flexible remote-first culture.
  • Other info: Be part of a supportive team focused on positive change and growth.
  • Why this job: Make a real difference in public health while building valuable relationships.
  • Qualifications: Experience in account management and a passion for public health are essential.

The predicted salary is between 40000 - 45000 £ per year.

Location: Remote (UK-based), with travel within your territory as required (GM/Cheshire and Merseyside/Lancashire OR Midlands in West and East)

Start Date: As soon as possible

Contract Type: Permanent

Salary: £40,000 base | OTE £45,000

About Smoke Free

Smoke Free is a UK-based health tech company with a simple mission: to help people quit smoking for good. Over 8 million smokers have used our app to stop, supported by behavioural science, data-driven tools, and evidence-based methods. We’ve been profitable for over a decade, have just launched in Germany with DiGA approval, and are now scaling up across both markets. We’re looking for a purpose-driven Key Account Manager to help us deepen our impact - working with NHS commissioners and local authority partners to help more people become smoke-free.

The Role

This is a proactive, relationship-focused Key Account Manager role - and the emphasis on proactive is deliberate. We work with over 100 NHS and local authority accounts across the UK. Our commissioners are busy public health professionals; your job is to make sure they get value out of the app and are always up to date on progress and on what’s next. You’ll own a territory of accounts - monitoring licence usage, sending reports before they’re requested, helping commissioners get real value from the app, and bringing ideas for how to reach residents in their area. This isn’t a hard-sales role. The bonus structure rewards relationship quality and outcomes. If you thrive on building trust and making things happen without being told to, this role is for you.

What You’ll Do

  • Own a portfolio of NHS and local authority accounts within your territory, acting as the primary point of contact
  • Initiate regular, structured contact with commissioners - know who you’re calling this week, what you’re sending, and why
  • Send performance reports, licence updates, and renewal reminders on schedule and without being asked
  • Monitor licence usage across all accounts, flag under-utilisation early, and work with commissioners to address it
  • Track renewal pipelines and proactively open conversations about contract extensions and additional funding
  • Help commissioners promote the Smoke Free app locally - bring ideas around GP outreach, hospital road-shows, waiting room materials, and more
  • Deliver demos and training sessions for commissioners, Tobacco Dependency Advisors, NHS staff, and wider stakeholders.
  • Interpret usage data and build clear, commissioner-ready reports that tell a story and recommend next steps
  • Maintain accurate records in HubSpot across all accounts, activity, and pipeline
  • Travel within your territory on an as-needed basis - occasional in-person visits to build relationships and support key moments (once or twice a month max)

What We’re Looking For

  • Proven experience in account management, client success, or a senior relationship-focused role - you’ve managed multiple accounts simultaneously and done it well
  • Experience working with or alongside NHS trusts, local authorities, or public health commissioning teams
  • Demonstrably proactive: you send the update before it’s requested, you flag the risk before it’s escalated, you bring the idea before you’re asked for one
  • Comfortable interpreting data and building reports that mean something - not just pulling numbers but explaining what they show and what to do next
  • Confident presenting to, advising, and challenging senior stakeholders - commissioners, NHS leads, public health directors - without support
  • Understanding of how local authorities and NHS commissioning environments work, including procurement cycles and funding pressures (desirable)
  • Familiarity with CRM tools - HubSpot experience a bonus - and comfortable working with license dashboards and performance data
  • Willing to travel within your territory occasionally when needed; knowing your area is an advantage
  • Self-motivated and organised: you manage your own diary, your own accounts, and your own workload without being chased
  • Genuine passion for public health and helping people make positive, lasting changes

What We Offer

  • A meaningful role contributing to improved public health outcomes across the UK
  • The opportunity to play a central role in Smoke Free's next stage of growth
  • A supportive, collaborative, and flexible working culture
  • Autonomy to manage your territory and build lasting commissioner relationships
  • Remote-first working with travel to accounts as required
  • Performance-based bonus - rewarding relationship quality and outcomes, not hard sales

How to Apply

If you’re excited about using your relationship skills to make a genuine difference to people’s lives, we’d love to hear from you.

Our Commitment to Inclusivity

We’re committed to building an inclusive workplace and encourage applications from individuals of all backgrounds and abilities. We value inclusivity and diversity, believing it creates a better working world. We love to see applicants from all different backgrounds and hire based on skills and potential, not solely focusing on prior experience. Qualified applicants will receive consideration for employment without regard to age, disability, gender perception or identity, marital status, pregnancy or maternity, race or ethnicity, religion or belief, sex, or sexual orientation. If you require any accessibility support, please let us know how we can improve your experience.

Key Account Manager employer: Smoke Free

At Smoke Free, we pride ourselves on being a purpose-driven employer that values collaboration and flexibility, making it an excellent place for a Key Account Manager to thrive. With a strong focus on improving public health outcomes, our supportive work culture encourages autonomy and fosters meaningful relationships with NHS commissioners and local authorities. Join us in making a real difference while enjoying competitive benefits and opportunities for professional growth in a remote-first environment.
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Contact Detail:

Smoke Free Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Key Account Manager

✨Tip Number 1

Get to know the company inside out! Research Smoke Free's mission, values, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in making a difference.

✨Tip Number 2

Network like a pro! Reach out to current or former employees on LinkedIn to get insider tips about the role and company culture. Plus, it’s a great way to make connections that could help you stand out.

✨Tip Number 3

Prepare for those interviews by practising your storytelling skills. Think of examples from your past experiences that highlight your proactive approach and relationship-building abilities. We want to hear how you've made an impact!

✨Tip Number 4

Don’t forget to follow up after your interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. And remember, apply through our website to keep things smooth and straightforward!

We think you need these skills to ace Key Account Manager

Account Management
Client Success
Relationship Building
Proactive Communication
Data Interpretation
Report Building
Stakeholder Engagement
Public Health Knowledge
CRM Tools Familiarity
Organisational Skills
Self-Motivation
Territory Management
Training and Demonstration Skills
Understanding of NHS and Local Authority Processes

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Key Account Manager role. Highlight your experience with NHS trusts and local authorities, and show us how your proactive approach can make a difference in public health.

Showcase Your Relationship Skills: We want to see how you build and maintain relationships. Use examples from your past roles to demonstrate your ability to engage with stakeholders and provide value without being prompted.

Be Data Savvy: Since interpreting data is key in this role, include any relevant experience you have with data analysis or reporting. Show us that you can turn numbers into actionable insights that benefit commissioners.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows us you're keen on joining our team!

How to prepare for a job interview at Smoke Free

✨Know Your Accounts

Before the interview, make sure you research the NHS and local authority accounts you'll be managing. Understand their specific needs and challenges, and think about how Smoke Free's app can provide value to them. This will show your proactive nature and help you stand out.

✨Prepare Data-Driven Insights

Since the role involves interpreting data and building reports, come prepared with examples of how you've used data in past roles. Think about how you can present this information clearly and effectively to stakeholders, as this will demonstrate your ability to communicate complex ideas simply.

✨Showcase Your Relationship Skills

This isn't a hard-sales role, so focus on your relationship-building skills. Prepare examples of how you've successfully managed multiple accounts and built trust with clients. Be ready to discuss how you initiate contact and maintain regular communication without being prompted.

✨Demonstrate Your Passion for Public Health

Smoke Free is all about making a difference in public health, so convey your genuine passion for helping people quit smoking. Share any relevant experiences or motivations that drive you to work in this field, as this will resonate well with the interviewers.

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