At a Glance
- Tasks: Lead inbound conversion and support targeted outbound activities to drive revenue growth.
- Company: Join a dynamic team at SMMT Industry Forum, fostering innovation and collaboration.
- Benefits: Enjoy 25 days annual leave, hybrid working options, and a supportive community.
- Other info: Inclusive workplace with various affinity groups and career development opportunities.
- Why this job: Make a real impact in sales and marketing while developing your skills.
- Qualifications: 3-5 years in sales/marketing with strong communication and data skills.
The predicted salary is between 28800 - 43200 £ per year.
Direct message the job poster from SMMT Industry Forum
HR and Talent Management | Succession Planning, Workforce Planning, Recruitment, DE&I, Talent Development, Employee Relations
We are seeking a dynamic Sales and Marketing Assistant Manager to join our team. In this pivotal role, you will lead inbound conversion, support targeted outbound activities, and elevate our Publications as a strategic revenue stream. You’ll work closely with sales and marketing, and commercial operations to maximise pipeline quality, conversion, and customer satisfaction.
Key Responsibilities
- Lead the conversion of inbound enquiries into qualified opportunities and revenue.
- Own management of all online enquiries and the lead‑generation to sales conversion journey for Open and Closed training.
- Support targeted outbound (re‑engage cold prospects/proposals; surface cross‑sell between services).
- Use Salesforce/HubSpot data to optimise the funnel and inform prioritisation.
Marketing & Communications
- Shape integrated campaigns and thought leadership that increase visibility and directly support pipeline growth.
- Develop social and newsletter communications that build authority and engagement.
- Use data and experimentation to refine channels, messaging, and ROI.
- Collaborate with our agency to define the paid and organic strategy and continuously optimise channel mix, creative, targeting and measurement.
Publications
- Own Publications as a growth line, protect service levels and grow beyond new releases through cross‑sell, bundles and promotions.
- Ensure a reliable customer experience (service standards, on‑time fulfilment expectations, proactive issue‑prevention).
- Surface insights on demand, pricing, and product gaps to inform the publications roadmap.
Commercial Operations & Continuity
- Maintain pipeline hygiene and forecasting in Salesforce. Contribute reliable forecast data beyond Closed‑Won to support forecasting
- Oversee contract progression and PO status with Operations and Finance (visibility, escalation of blockers, on time progression).
- Provide cover and support for colleagues within Sales & Marketing and Operations during leave/high‑demand periods to ensure continuity.
- Champion information governance on share point (accurate naming, version control, findability).
- Act (or train to act) as First Aider and Fire Marshal.
Main Duties Include
- Respond to inbound swiftly with tailored value propositions. Progress opportunities to close with clear next steps and timelines.
- Re‑engage lapsed leads/proposals through structured cadences; quantify and report reactivation wins.
- Develop compelling proposals and commercial offers; support bids as required.
- Identify cross‑sell opportunities (e.g. between publications and courses; training and consultancy).
Skills, Experience and Qualifications
Required
- 3–5 years in a growth‑oriented sales/marketing role with inbound conversion and pipeline ownership.
- Strong written/verbal communication and stakeholder engagement.
- Data‑literate with CRM (Salesforce/HubSpot experience preferred), funnel metrics, and forecasting.
Preferred
- Degree (or equivalent) in a relevant field
- Familiarity with the automotive industry
Training and Development
No matter your experience or background, you’ll get dedicated support when you join. With an induction and the business\\\'s support, you’ll quickly get to grips with the role and have access to help and guidance whenever you need it. So you won’t be on your own – you’ll be a part of a community dedicated to your development.
Rewards and Benefits
- 25 Days Annual Leave and additional days for public and privileged holidays.
- Opportunities to be recognised through our employee recognition scheme
- Opportunities to hybrid working, subject to business needs
- Cycle to work scheme
- Parental and adoption leave
Culture and Working Environment
As part of our team, you’ll discover an inclusive workplace that’s welcoming, supportive and encouraging. You’ll be part of an organisation where people want to support one another and make a difference. Aside from fostering an open culture, we’ve got a range of growing affinity groups. For example:
- Ethnic Minority and gender equality networks
- Groups supporting wellbeing, mental health, neurodiversity and disability
- Women’s and Men’s Networks
- Faith/No Faith communities for staff to come together
- LGBTQ+ support networks
You’ll also find a variety of social groups to help you settle in and connect with people with similar interests.
Before You Apply
Honesty and integrity are important if you want to work at SMMT Industry Forum. Giving misleading information and omitting or concealing information during the recruitment process is viewed very seriously.
SMMT Industry Forum is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, or any other characteristic protected by law. If you need assistance during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalised as a result of such a request.
We’re Disability Confident
SMMT Industry Forum are proud to have achieved Committed status within the DWP’s Disability Confident scheme. This is aimed at encouraging employers to think differently about disability and take action to improve how they recruit, retain, and develop disabled people. Being Disability Confident, we aim to ensure that we offer inclusive and accessible recruitment. If you require support, reasonable adjustments are available during the application process and if you are successful in joining the organisation.
Eligibility Criteria
We have a legal responsibility to ensure that all our employees have the legal right to live and work in the UK. If we make an offer of employment, we will need to check that you are eligible to work in the UK before you start work. Regardless of an individual’s nationality, race or immigration status, you must provide evidence to us confirming your right to work. This includes British citizens and EU nationals.
Sales and Marketing Assistant Manager in Birmingham employer: SMMT Industry Forum
At SMMT Industry Forum, we pride ourselves on being an exceptional employer, offering a supportive and inclusive work environment in the heart of the West Midlands. Our commitment to employee development is evident through tailored training programmes and a culture that encourages collaboration and innovation. With generous benefits such as 25 days of annual leave, hybrid working options, and various affinity groups, we ensure our team members feel valued and empowered to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Marketing Assistant Manager in Birmingham
✨Tip Number 1
Don’t just sit back and wait for the job to come to you! Slide into the DMs of the job poster on LinkedIn or other platforms. A friendly message can make you stand out and show your enthusiasm for the role.
✨Tip Number 2
Network like a pro! Reach out to current employees at SMMT Industry Forum and ask about their experiences. This not only gives you insider info but also shows your genuine interest in the company culture.
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research the company’s recent projects and how they align with your skills. Bring up specific examples during your chat to show you’re the perfect fit.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t miss out on this opportunity!
We think you need these skills to ace Sales and Marketing Assistant Manager in Birmingham
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sales and Marketing Assistant Manager role. Highlight your relevant experience in inbound conversion and pipeline management, as well as your familiarity with Salesforce or HubSpot.
Showcase Your Communication Skills:Since strong written and verbal communication is key for this position, use your application to demonstrate these skills. Be clear, concise, and engaging in your writing to make a great first impression.
Highlight Data Literacy:Mention any experience you have with data analysis and CRM tools. This role requires a data-literate individual, so showcasing your ability to optimise funnels and inform decisions with data will set you apart.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at SMMT Industry Forum
✨Know Your Numbers
As a Sales and Marketing Assistant Manager, you'll need to be data-savvy. Brush up on your knowledge of Salesforce and HubSpot metrics. Be ready to discuss how you've used data to optimise sales funnels and improve conversion rates in your previous roles.
✨Tailor Your Value Proposition
When responding to inbound enquiries, make sure you have a clear, tailored value proposition ready. Think about how you can articulate the benefits of your previous experiences and how they align with the company's goals. Practice this so it comes naturally during the interview.
✨Showcase Your Campaign Success
Prepare to discuss specific marketing campaigns you've led or contributed to. Highlight the strategies you used, the results achieved, and any lessons learned. This will demonstrate your ability to shape integrated campaigns that drive pipeline growth.
✨Engage with the Company Culture
Familiarise yourself with the company’s values and culture. During the interview, express your enthusiasm for their inclusive workplace and community initiatives. Showing that you resonate with their culture can set you apart from other candidates.
