At a Glance
- Tasks: Lead and grow SMK's digital presence across social media, website, and email marketing.
- Company: Join a dynamic organisation dedicated to empowering campaigners for social change.
- Benefits: Flexible working environment, opportunities for professional growth, and a chance to make an impact.
- Other info: Collaborative team culture with a focus on creativity and adaptability.
- Why this job: Be part of an exciting mission to drive social change through innovative digital marketing.
- Qualifications: Experience in digital marketing, content creation, and data analysis is essential.
The predicted salary is between 35000 - 45000 £ per year.
About the role SMK is at an exciting moment in its history with a newly launched strategy Change is Possible 2026 -2028, a recently appointed permanent Chief Executive this year and a new Chair.
The refreshed vision and mission of SMK is both ambitious and needed in our drive to support campaigners across the UK.
Digital engagement is evolving, and fast, so that is why we’re looking for a creative, experienced, strategic and data-driven
Digital Marketing Manager to lead, develop and grow our digital presence across multiple channels.
You'll manage and support our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.
Working closely with the Head of Marketing and Communications and the Training and Consultancy team, you'll be responsible for creating engaging digital content that inspire audiences, strengthens our brand and supports the communications and digital function at SMK.
Importantly, you have the experience to successfully promote and drive sales of our training programmes through digital marketing techniques to optimise performance.
About You You are passionate about the power of people to create social change and are motivated by SMK’s mission.
You enjoy working collaboratively and thrive in a flexible, fast-paced environment where you can take initiative and adapt to changing priorities.
You are organised, proactive and solutions-focused, with a willingness to learn and develop your skills.
Comfortable managing your own workload, you bring curiosity, creativity and a commitment to using insights, innovation and new technologies to help maximise impact.
The specific skills, knowledge and experience required to thrive in this role are set out in the Person Specification.
Job description Marketing Social media management including the creation of a data led strategy and implementation plan for SMK’s channels.
Manage the planning, creation, and scheduling of multiple marketing projects, ensuring the ‘SMK voice’ through tone and brand is implemented across digital channels.
Create the vision for the annual SMK National Campaigner Awards social media approach and manage the roll out.
Write compelling and impactful content for SMK’s digital channels.
Create graphics and video content for digital channels using Canva.
Manage paid digital ads (Linked In, Google Ads).
Support the crafting and implementation of email marketing via Mailchimp including audience segmentation.
Support the audience development strategy including research and data management.
Identifies opportunities to increase sales (bookings for training/ events), growing reach and engagement.
Support the development and implementation of a content strategy.
Website Support the Head of Marketing and Communications with the relaunch of a new website in 2026/2027.
Lead on how AI is affecting search (SEO/GEO) and what SMK’s website needs.
Monitor and translate website performance using analytics tools (e. g.
Google Analytics).
Implement and manage on-page SEO/ GEO best practices (keywords, metadata, content optimisation).
Identify opportunities to improve search visibility and organic traffic.
Data, Insight & Reporting Monitor, analyse, and report on digital marketing performance.
Use data to continuously optimise marketing activity.
Provide insights into audience behaviour and trends.
Database management, including cleaning and updating records.
Support the implementation and management of the CRM (Salesforce).
Undertake relevant training when required.
Other Undertake any other duties commensurate with the purpose and remit of the post.
Please read the attached job pack for details about the person specification. #J-18808-Ljbffr
Digital Marketing Manager in London employer: SMK Campaigners
SMK is an exceptional employer, offering a dynamic and collaborative work environment that fosters creativity and innovation. With a strong commitment to social change, employees are empowered to grow their skills while contributing to meaningful campaigns across the UK. The flexible culture and focus on professional development make SMK an attractive place for those passionate about making a difference through digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SMK Campaigners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SMK Campaigners are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SMK Campaigners on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SMK Campaigners. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SMK Campaigners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SMK Campaigners:Show us that you’ve done your homework! In your application, briefly mention what you admire about SMK Campaigners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SMK Campaigners
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SMK Campaigners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SMK Campaigners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
