Field Sales Executive

Field Sales Executive

Birmingham Full-Time 20000 - 24000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales and build relationships with retailers in your territory.
  • Company: Join Instore, part of Smiths News, representing a globally recognised brand.
  • Benefits: Enjoy a competitive salary, performance bonuses, laptop, phone, and company vehicle.
  • Why this job: Be part of a dynamic team with opportunities for growth and impact in retail.
  • Qualifications: Experience in sales or retail, strong communication skills, and a full driving licence required.
  • Other info: Flexible working hours with potential for career progression within the company.

The predicted salary is between 20000 - 24000 £ per year.

Hours of Work: 9 am to 5.00 pm. Field based with HQ visits and offsite meetings.

Salary: up to £25,000-£27,000 pa– plus additional 10% performance related bonus.

Benefits: laptop, phone, group benefits (DIS, Pension, Health Shield Cash Back Plan), 20 days holidays (plus 8 bank holidays), company van/car.

Instore, part of Smiths News is recruiting a Field Sales Representative to drive new retail distribution points by selling our client’s products within the Independent Retail Sector (Convenience, CTN, Grocery etc.).

If you have experience in field sales and can demonstrate your ability, you could be a potential candidate to join our field sales team with Instore on behalf of our Global Client. Our client is an instantly recognisable household brand, supplying most supermarkets, high street, garden centres retailers as well as a strong e-commerce offering.

Main Duties and Areas of Responsibility:

  • Drive sales & distribution targets to agreed KPI’s across a variety of accounts engaging business owners to complete the sales.
  • Develop strong customer relationships within your sales territory and identify and unlock incremental distribution opportunities.
  • Entrepreneurial in approach.
  • Seek to uncover Key Accounts with Bulk Distribution Opportunity (Mini Multiples / Others).
  • Maximize brand presence within the trade in your sales territory.
  • Ensure all relevant calls are completed within territory plan on a day-to-day basis.
  • Develop a high performing field mentality to deliver on all KPIs.
  • Use effective communication to share best practice with colleagues, keep Line Manager informed of all requirements and to drive excellent education and engagement levels with all customers.
  • Escalate issues and find resolutions before problems arise where possible.
  • Maintain an expert understanding of client’s business and products to aid successful selling.
  • Execute to a high standard at all times.
  • Offer quality and concise feedback to line manager that helps to drive forward the client’s business and Retail growth strategy.
  • Complete all administration tasks to ensure time requirements are met and that work is of a high standard.
  • Fully understand the clients Retail landscape to allow for competitor advantage and seasonal opportunities to be delivered.
  • Understand how the Smiths News delivery network operates and use tools to ensure customers can order products ongoing.

To be successful in this role you ideally have:

  • Excellent communication & presentation skills.
  • Previous experience within a relevant sales or retail environment, ideally within FMCG / consumer goods.
  • Brand Ambassador Experience would also be considered.
  • Strong relationship building skills and previous experience in sales techniques.
  • Experience in remote field activity and delivery against sales targets and KPIs.
  • Strong organizational and planning skills.
  • Driven sales conversions through education.
  • Good analytical skills.
  • Evidence of success in sales.
  • Ability to influence and implement change.
  • Ability to document ideas and actions to drive performance from business plans.

Please note: you must have the right to work in the UK to be considered for this position.

Key Competencies:

  • Energetic and enthusiastic about retail.
  • Good people skills.
  • Eye for detail.
  • Understanding of the retail and wholesale landscape.
  • Entrepreneurial Spirit.
  • Flexibility, reliability & resilience.
  • Strong relationship building skills.
  • Full and clean driving license.
  • Able to multitask and meet tight deadlines.

Instore is part of Smiths News Plc. Progression opportunities are ahead both within Instore and the wider Smiths News group of companies.

Field Sales Executive employer: Smiths News

Instore, part of Smiths News, is an exceptional employer that fosters a dynamic work culture focused on growth and collaboration. With competitive benefits including a performance-related bonus, comprehensive health plans, and ample holiday allowance, employees are well-supported in their roles. The Field Sales Executive position offers unique opportunities for career advancement within a globally recognised brand, all while working in the vibrant regions of Kidderminster and South Birmingham, where you can make a tangible impact in the independent retail sector.
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Contact Detail:

Smiths News Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Field Sales Executive

✨Tip Number 1

Familiarise yourself with the independent retail sector in Kidderminster and South Birmingham. Understanding the local market dynamics and key players will help you engage effectively with potential clients and demonstrate your knowledge during interviews.

✨Tip Number 2

Network with professionals in the field sales industry, especially those who have experience in FMCG or consumer goods. Attend local trade shows or networking events to build connections that could provide insights or referrals for the role.

✨Tip Number 3

Prepare to discuss specific examples of how you've driven sales and built relationships in previous roles. Highlighting your entrepreneurial spirit and ability to meet KPIs will resonate well with the hiring team.

✨Tip Number 4

Research the client brands you'll be representing. Knowing their products, marketing strategies, and competitive landscape will not only impress during interviews but also prepare you for effective selling once you land the job.

We think you need these skills to ace Field Sales Executive

Excellent Communication Skills
Presentation Skills
Sales Techniques
Relationship Building
Field Sales Experience
Target Driven
Organisational Skills
Planning Skills
Analytical Skills
Influencing Skills
Problem-Solving Skills
Entrepreneurial Spirit
Flexibility and Resilience
Time Management
Customer Engagement

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in field sales, particularly within the FMCG or consumer goods sectors. Use specific examples to demonstrate your success in meeting sales targets and building customer relationships.

Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role and the company. Mention your understanding of the retail landscape and how your skills align with the responsibilities outlined in the job description.

Highlight Key Competencies: In your application, emphasise key competencies such as communication skills, relationship building, and your entrepreneurial spirit. Provide examples of how you've demonstrated these traits in previous roles.

Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a sales role.

How to prepare for a job interview at Smiths News

✨Showcase Your Sales Experience

Be ready to discuss your previous field sales experience in detail. Highlight specific achievements, such as meeting or exceeding sales targets, and how you built relationships with clients. This will demonstrate your capability to drive sales and distribution targets effectively.

✨Understand the Brand and Products

Research the client’s products and their market position before the interview. Being knowledgeable about their offerings will allow you to speak confidently about how you can contribute to their success and engage effectively with retailers.

✨Demonstrate Strong Communication Skills

Since the role requires effective communication with both clients and colleagues, practice articulating your thoughts clearly. Prepare examples of how you've successfully communicated ideas or resolved issues in past roles to showcase your skills.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving abilities and how you handle challenges in a sales environment. Think of scenarios where you had to overcome obstacles or adapt your strategy to meet sales goals, and be ready to share these experiences.

Field Sales Executive
Smiths News
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