At a Glance
- Tasks: Lead exciting channel marketing initiatives and enhance partner engagement.
- Company: Join John Crane, a global leader in flow control solutions with a commitment to sustainability.
- Benefits: Enjoy hybrid working, competitive salary, and a diverse, inclusive workplace.
- Other info: Be part of a company that celebrates diversity and recognises excellence.
- Why this job: Make a real impact in a dynamic environment while collaborating with global teams.
- Qualifications: Experience in marketing, strong communication skills, and great time management.
The predicted salary is between 60000 - 75000 € per year.
John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies. We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards.
We have an exciting opportunity for a Channel Marketing lead to join the Marketing team reporting to the Channel Marketing Manager. As the Channel Marketing Lead you will drive the execution of key channel marketing initiatives and serve as a link between sales and marketing to ensure partner needs are met. This role leads workstreams, supports cross-functional coordination, and contributes strategic input to improve partner engagement and program effectiveness. This role is based from either our headquarters within Slough or site within Manchester working Monday to Friday normal office hours (hybrid working).
John Crane is an equal opportunity employer. We celebrate diversity and are committed to crafting an inclusive environment for all employees.
Duties & Responsibilities (not limited to):- Lead the execution of partner onboarding, enablement, and co-marketing initiatives across global regions and partner tiers.
- Collaborate with Channel Partner Sales Managers to define marketing content needs, including localisation and translation requirements.
- Work cross-functionally with Brand, Digital, and Product Marketing teams to deliver timely, high-impact partner-facing assets.
- Manage and maintain the Partner Portal (Canto), overseeing toolkit uploads, content readiness, and version control.
- Track adoption, usage, and performance of partner marketing materials; gather feedback to drive improvements in usability and relevance.
- Coordinate campaign calendars, QBR scorecard templates, and MDF incentive programs in close partnership with Sales and Marketing teams.
- Contribute to the development of partner messaging and content strategy to ensure alignment with broader channel marketing goals.
- Support documentation and rollout of program playbooks, campaign templates, and governance processes.
- Ensure partner-facing tools and content are accurate, timely, and aligned with global brand and quality standards.
- Coordinate internal and field communications to ensure visibility and alignment across channel initiatives.
- Serve as a key point of contact for global channel marketing execution and partner support.
- Provide insights and recommendations to improve campaign delivery, communication cadence, and asset effectiveness.
- Monitor rollout progress, stakeholder feedback, and portal updates to identify opportunities for future enhancements.
- Experience within a similar role, ideally from an engineering or manufacturing background.
- Strong communications skills.
- Great time management.
With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, and Neurodiversity.
Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network.
We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.
Channel Marketing Lead Marketing - John Crane - Slough in London employer: Smiths Group plc.
John Crane, part of Smiths Group, is an exceptional employer that champions diversity and inclusivity while providing a dynamic work environment in Slough. With a strong focus on employee growth, we offer opportunities for professional development through cross-functional collaboration and recognition programs like the Smiths Excellence Awards. Our commitment to sustainability and innovation ensures that you will be part of a team that is not only shaping the future of flow control solutions but also making a positive impact on the world.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Lead Marketing - John Crane - Slough in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at John Crane on LinkedIn. A friendly chat can give us insider info about the company culture and what they really value in a Channel Marketing Lead.
✨Tip Number 2
Prepare for the interview by understanding their products and services. Dive into their mechanical seals, couplings, and digital monitoring technologies. Showing that we know our stuff will impress the hiring team!
✨Tip Number 3
Practice our pitch! We should be ready to explain how our experience aligns with their needs, especially around partner onboarding and marketing initiatives. Tailoring our answers to their specific challenges will make us stand out.
✨Tip Number 4
Don’t forget to follow up after the interview! A quick thank-you email reiterating our enthusiasm for the role can keep us fresh in their minds. Plus, it shows we’re genuinely interested in joining the team!
We think you need these skills to ace Channel Marketing Lead Marketing - John Crane - Slough in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Channel Marketing Lead role. Highlight your relevant experience in marketing and how it aligns with John Crane's mission of efficient and sustainable operations.
Showcase Your Communication Skills:Since strong communication is key for this role, use your application to demonstrate your ability to convey ideas clearly. Whether it's through your writing style or examples of past collaborations, let us see your skills shine!
Highlight Cross-Functional Experience:This position involves working closely with various teams. Share examples from your past roles where you successfully collaborated across departments to achieve common goals. We love seeing teamwork in action!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at John Crane!
How to prepare for a job interview at Smiths Group plc.
✨Know Your Stuff
Before the interview, dive deep into John Crane's products and services. Understand their mission-critical flow control solutions and how they impact the energy and process industries. This knowledge will help you connect your experience with their needs.
✨Showcase Your Collaboration Skills
As a Channel Marketing Lead, you'll need to work closely with various teams. Prepare examples of past experiences where you've successfully collaborated across departments. Highlight how you’ve driven initiatives that required input from sales, marketing, and product teams.
✨Be Ready for Scenario Questions
Expect questions about how you would handle specific challenges in channel marketing. Think about potential scenarios related to partner onboarding or campaign management, and prepare structured responses that demonstrate your problem-solving skills and strategic thinking.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the current challenges the marketing team faces or how success is measured in this role. This shows your genuine interest in the position and helps you gauge if it's the right fit for you.