At a Glance
- Tasks: Create and optimise engaging content to boost our website's search engine rankings.
- Company: Join the North West's largest independent equipment hire company.
- Benefits: Enjoy 25 days holiday, weekly pay, and free tool hire.
- Other info: Office-based role in Blackpool with great career growth opportunities.
- Why this job: Make a real impact on our online presence and work closely with a creative team.
- Qualifications: Experience with CMS platforms and a knack for SEO is a plus.
The predicted salary is between 40500 - 49500 £ per year.
Smiths Equipment Hire Ltd are the North West's largest Independent Equipment Hire company with 19 Hire It Centres located across the region. We're looking for a creative, analytical and commercially minded Content Writer to plan, write and optimise content that improves our search engine rankings and drives high-quality traffic to our website. This role will be office based at our Blackpool Head office, no hybrid working as working closely with our marketing team is essential.
You will create engaging content, optimise existing pages, identify keyword opportunities and continually improve the performance of our website through SEO best practices.
Key Responsibilities include:
- Strategically updating Web Content including product images and text.
- Conduct keyword research, competitor analysis, and content planning.
Knowledge of using GA4 and GSC, while not essential, is desired.
Ideally you will have the following skills and experience:
- Experience with CMS platforms such as WordPress.
- Image optimisation, accessibility, and GEO (Generative Engine Optimisation).
- Product Page Optimization.
Working hours are Monday to Friday 9am to 5pm.
Benefits we offer you:
- Salary: Depending on experience.
- 25 Days plus statutory holidays (33 days in total).
- An extra 2 days holiday after 5 years service.
- Weekly pay.
- FREE tool hire for all employees (Excluding consumables and delivery).
- Group Life Cover is provided at three times your annual salary.
- My Wellbeing Services.
- Employee Referral Scheme.
- Pension scheme.
- Full uniform provided.
- Discounted personal legal services.
Social Media and Content Executive in London employer: Smiths Equipment Hire Ltd
At Smiths Equipment Hire Ltd, we pride ourselves on being the North West's largest independent equipment hire company, offering a vibrant work culture that fosters creativity and collaboration. Our Blackpool head office provides a supportive environment where you can grow your skills in content creation and SEO, with benefits like 25 days of holiday, free tool hire, and a pension scheme, making us an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Content Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smiths Equipment Hire Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smiths Equipment Hire Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smiths Equipment Hire Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smiths Equipment Hire Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media and Content Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smiths Equipment Hire Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smiths Equipment Hire Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smiths Equipment Hire Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smiths Equipment Hire Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smiths Equipment Hire Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smiths Equipment Hire Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
