At a Glance
- Tasks: Manage exciting research projects and analyse media coverage for top global clients.
- Company: Join Edelman, a trusted voice in communication with a vibrant culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with mentorship opportunities and a focus on diversity.
- Why this job: Make an impact by shaping brand strategies and delivering actionable insights.
- Qualifications: Degree in relevant field and experience in research or analytics required.
The predicted salary is between 50000 - 60000 £ per year.
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
As a Senior Insights Manager, you will be responsible for managing medium to large scale secondary and digital analytics research projects. This will include using a suite of media monitoring and social listening tools, as well as media measurement methodologies, to track information and produce actionable research reports to guide our clients’ communications strategy. The work will be primarily conducted in English so fluency, both written and verbal, is essential.
This is a unique opportunity to be a part of a highly visible, growing department and work with large global clients helping to analyse and shape their brand strategy and evaluate their performance.
Key Responsibilities- Manage secondary and digital analytics projects from start to finish, working on multiple projects concurrently across a variety of sectors and methodologies.
- Analyse media coverage (traditional print, online and / or social media).
- Monitor key brands & topics – including sensitive ones – for our clients.
- Perform media measurement for internal and external communication actions or campaigns.
- Identify key influencers and trends relevant to our clients.
- Benchmark our clients with their direct competition.
- Conduct landscape and whitespace analysis for our clients so they can define their positioning on their market.
- Analyse quantitative and qualitative data, as well as historical performance, to produce actionable insights and strategic recommendations.
- Writing presentations, using visual storytelling, and presenting to clients.
- Client relationship management; be responsible for day-to-day client communications, understand their needs, offer guidance and counsel, provide them with both strategic and operational recommendations, etc.
- Proposal writing, including methodological design and costing.
- Help manage accounts, supporting on proposal development, project management, and resource planning.
- Provide strategic and consultative guidance to the Edelman teams and our end clients.
- Mentor junior analysts on the team with executing methodological approaches into real-life implementation and production.
- College or university degree in business, communications, social or political science, statistics, mathematics, economics, etc., or equivalent work experience in a similar role.
- Previous experience in research (in an agency/research institute or in-house/client-side, etc.).
- Substantial hands-on online & social listening experience, audience analysis or data/statistical analysis, preferably with exposure to consumer insights and media research.
- Availability for at least 6 months.
- Expert knowledge of a mix of tools, including but not limited to:
- Listening tools: Brandwatch, Meltwater, TalkWalker, Synthesio, Cision, NetBase, other.
- Audience profiling: Statista, Global Web Index, Demographics Pro, other.
- Search and web: Similar Web, Google AdWords, Answer The Public, other.
- Data analysis: Quid, Google Analytics, Tableau, other.
- Trends analysis: eMarketer, Mintel, Google Trends, WARC, other.
- Substantial experience with boolean searches and unstructured data.
- Strong analytical skills, with the ability to identify and clearly communicate patterns and research findings in a clear and succinct way.
- Experience creating presentations using visual storytelling.
- Experience presenting to clients and managing stakeholders’ relationships, both internal and external.
- High degree of accuracy and attention to detail.
- Strong project management skills, with the ability to manage medium to large scale projects from start to finish.
- High level of organisation and time management skills with the ability to effectively prioritise tasks and respond to urgent requests.
- Strong knowledge of the Microsoft Suite (Word, PowerPoint, Excel).
- Excellent verbal and written communication skills.
- An understanding of fundamental media & marketing principles.
- An outgoing, ‘can do’ attitude with the ability to take responsibility for a variety of tasks.
- A ‘team player’ who is willing to help colleagues whenever necessary.
- Desire to learn, and a proactive attitude to doing so.
- International research experience is a distinct advantage.
- Experience within a brand, public relations or consumer marketing insights agency is an advantage.
- Fluency in English is a must, fluency in other languages is an advantage.
Senior Insights Manager (Media and Research) (6 Month FTC) employer: Smithfieldgroup
Edelman is an exceptional employer that champions a culture of boldness, empathy, and curiosity, making it a vibrant place to work in London. With a strong commitment to diversity, equity, inclusion, and belonging, employees are empowered to grow and thrive in their careers while working on impactful projects for global clients. The hybrid work model, coupled with opportunities for mentorship and professional development, ensures that every team member can contribute meaningfully and advance within a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Insights Manager (Media and Research) (6 Month FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values, especially around diversity and inclusion, so you can show how you align with their mission during your chat.
✨Tip Number 3
Practice your storytelling skills! When discussing your experience, use the STAR method (Situation, Task, Action, Result) to clearly articulate your achievements and how they relate to the role.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the position. Plus, it keeps you on their radar!
We think you need these skills to ace Senior Insights Manager (Media and Research) (6 Month FTC)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Insights Manager role. Highlight your experience with media monitoring and analytics tools, as well as any relevant projects you've managed. We want to see how your skills align with what we're looking for!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, be sure to include examples of how you've used quantitative and qualitative data in past projects. We love seeing how you can turn numbers into actionable insights that drive strategy.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to communicate your experiences and achievements. Remember, we appreciate clarity just as much as creativity!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Smithfieldgroup
✨Know Your Tools
Familiarise yourself with the media monitoring and social listening tools mentioned in the job description, like Brandwatch and Meltwater. Be ready to discuss how you've used these tools in past projects and the insights you derived from them.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific examples where you've turned data into actionable insights. Think about how you can explain complex findings in a clear and succinct manner, as this is crucial for the role.
✨Client Relationship Management
Be ready to talk about your experience managing client relationships. Share examples of how you've understood client needs and provided strategic recommendations, as this will show your ability to connect and communicate effectively.
✨Visual Storytelling in Presentations
Since you'll be creating presentations, think about how you can use visual storytelling to convey your insights. Prepare a few ideas or examples of how you've successfully engaged clients through compelling presentations in the past.
