At a Glance
- Tasks: Manage exciting research projects and analyse media coverage for top global clients.
- Company: Join Edelman, a trusted voice in communication with a vibrant culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with mentorship opportunities and a focus on diversity.
- Why this job: Make an impact by shaping brand strategies and delivering actionable insights.
- Qualifications: Degree in relevant field and experience in research or analytics required.
The predicted salary is between 50000 - 60000 £ per year.
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
As a Senior Insights Manager, you will be responsible for managing medium to large scale secondary and digital analytics research projects. This will include using a suite of media monitoring and social listening tools, as well as media measurement methodologies, to track information and produce actionable research reports to guide our clients’ communications strategy. The work will be primarily conducted in English so fluency, both written and verbal, is essential.
This is a unique opportunity to be a part of a highly visible, growing department and work with large global clients helping to analyse and shape their brand strategy and evaluate their performance.
Key Responsibilities- Manage secondary and digital analytics projects from start to finish, working on multiple projects concurrently across a variety of sectors and methodologies.
- Analyse media coverage (traditional print, online and / or social media).
- Monitor key brands & topics – including sensitive ones – for our clients.
- Perform media measurement for internal and external communication actions or campaigns.
- Identify key influencers and trends relevant to our clients.
- Benchmark our clients with their direct competition.
- Conduct landscape and whitespace analysis for our clients so they can define their positioning on their market.
- Analyse quantitative and qualitative data, as well as historical performance, to produce actionable insights and strategic recommendations.
- Writing presentations, using visual storytelling, and presenting to clients.
- Client relationship management; be responsible for day-to-day client communications, understand their needs, offer guidance and counsel, provide them with both strategic and operational recommendations, etc.
- Proposal writing, including methodological design and costing.
- Help manage accounts, supporting on proposal development, project management, and resource planning.
- Provide strategic and consultative guidance to the Edelman teams and our end clients.
- Mentor junior analysts on the team with executing methodological approaches into real-life implementation and production.
- College or university degree in business, communications, social or political science, statistics, mathematics, economics, etc., or equivalent work experience in a similar role.
- Previous experience in research (in an agency/research institute or in-house/client-side, etc.).
- Substantial hands-on online & social listening experience, audience analysis or data/statistical analysis, preferably with exposure to consumer insights and media research.
- Availability for at least 6 months.
- Expert knowledge of a mix of tools, including but not limited to:
- Listening tools: Brandwatch, Meltwater, TalkWalker, Synthesio, Cision, NetBase, other.
- Audience profiling: Statista, Global Web Index, Demographics Pro, other.
- Search and web: Similar Web, Google AdWords, Answer The Public, other.
- Data analysis: Quid, Google Analytics, Tableau, other.
- Trends analysis: eMarketer, Mintel, Google Trends, WARC, other.
- Substantial experience with boolean searches and unstructured data.
- Strong analytical skills, with the ability to identify and clearly communicate patterns and research findings in a clear and succinct way.
- Experience creating presentations using visual storytelling.
- Experience presenting to clients and managing stakeholders’ relationships, both internal and external.
- High degree of accuracy and attention to detail.
- Strong project management skills, with the ability to manage medium to large scale projects from start to finish.
- High level of organisation and time management skills with the ability to effectively prioritise tasks and respond to urgent requests.
- Strong knowledge of the Microsoft Suite (Word, PowerPoint, Excel).
- Excellent verbal and written communication skills.
- An understanding of fundamental media & marketing principles.
- An outgoing, ‘can do’ attitude with the ability to take responsibility for a variety of tasks.
- A ‘team player’ who is willing to help colleagues whenever necessary.
- Desire to learn, and a proactive attitude to doing so.
- International research experience is a distinct advantage.
- Experience within a brand, public relations or consumer marketing insights agency is an advantage.
- Fluency in English is a must, fluency in other languages is an advantage.
Senior Insights Manager (Media and Research) (6 Month FTC) employer: Smithfieldgroup
Edelman is an exceptional employer that champions a culture of boldness, empathy, and curiosity, making it a vibrant place to work in London. With a strong commitment to diversity, equity, inclusion, and belonging, employees are empowered to grow and thrive in their careers while working on impactful projects for global clients. The hybrid work model, coupled with opportunities for mentorship and professional development, ensures that every team member can contribute meaningfully and advance within a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Insights Manager (Media and Research) (6 Month FTC)
✨Dive into Local Events
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We think you need these skills to ace Senior Insights Manager (Media and Research) (6 Month FTC)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Smithfieldgroup from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Smithfieldgroup specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Smithfieldgroup
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Smithfieldgroup, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Smithfieldgroup you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Smithfieldgroup that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Smithfieldgroup, so think on your feet and don't hesitate to showcase your creativity!
