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For Companies At a Glance
- Tasks: Lead and manage marketing strategies for exciting EU events while overseeing a dynamic team.
- Company: Join Smithers Information, a leader in B2B events and market insights across multiple industries.
- Benefits: Enjoy a hybrid work schedule with opportunities for career development and progression.
- Why this job: Be part of a vibrant culture that values innovation and offers impactful experiences in the events industry.
- Qualifications: Degree in marketing or related field; experience in B2B marketing and social media is essential.
- Other info: This role is maternity cover for 12 months, based in Leatherhead, Surrey.
The predicted salary is between 36000 - 60000 £ per year.
Based in Leatherhead, Surrey, 3 days in office, 2 days from home.
The role
We have an exciting opportunity for an experienced events marketing professional to join us on a maternity cover contract, in the role of Marketing Manager for our EU events portfolio. In the role of Marketing Manager, EU Events, some of your duties will include:
- Responsible for EU Events Marketing strategy and implementation
- Management of Events Marketing team and allocation of workload
- Responsible for running of simultaneous event marketing campaigns
- To achieve revenue targets for EU Events portfolio, through bringing in the required level of delegates via marketing activity
- Manage the Marketing team to deliver on their designated targets for revenue and delegate attendance
- Budget tracking and control across the EU portfolio
- Responsibility for creation, editing and proofing of emails, interviews, press releases and other promotional materials
- Manage existing and develop new key strategic media and association partners
- Increase profile of the conferences across their industries
- Management of own marketing campaigns for 4-5 large scale events
- Creation, copywriting and fulfilment of regular email marketing activity, including HTML manipulation
- Partnerships: fulfilling agreements with partners, desk research of potential partners and new suppliers and contact details for these
- Updating event websites through CMS, creation of online banners and resizing of logos/photos in Photoshop
- Manage production of marketing literature for events
- Market Research and data management: data segmentation and lists management of preferences and unsubscribes
- Media and social media: Utilising all available news resources to fuel content and social media campaign elements
The person
- Degree in marketing or related field
- Demonstrated experience with managing a direct marketing campaign and B2B marketing
- Proven experience with social media or SEO
- Must be familiar with Google analytics and metric analysis
- Intermediate Photoshop skill level; Dreamweaver and html coding skills are advantageous
- Confidence in using CRM and all the Microsoft Office packages, specifically in Excel for data manipulation
- Event and conference industry experience, a plus
- A self-assured negotiator with the confidence to deal with media and supporting partners
This position is eligible for a hybrid remote work schedule.
The Company
At Smithers Information, we provide B2B events, market reports and strategic and technical consulting across 3 regions in 10 different vertical industries. We are renowned throughout numerous industry areas for our quality, high calibre conferences, and our comprehensive and informative market research reports. We offer independent and expert market insight to allow companies to identify opportunities and grow their business. In addition to offices in the US, China and UK, the organization has specialist consultants world-wide. We actively encourage career development and passionately support those who want to pursue and develop within the Smithers family. We have numerous examples of progression throughout the business and within some of our global businesses are proud that the average length of service amongst employees is a minimum of 10 years.
Marketing Manager, Events employer: Smithers
Contact Detail:
Smithers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Events
✨Tip Number 1
Familiarise yourself with the latest trends in event marketing, especially within the B2B sector. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the events marketing field, particularly those who have experience with EU events. Attend industry conferences or webinars to make connections and gain insights that could be beneficial for your application.
✨Tip Number 3
Showcase your proficiency in tools like Google Analytics and CRM systems by preparing examples of how you've used them to drive successful marketing campaigns. Being able to discuss specific metrics and outcomes can set you apart from other candidates.
✨Tip Number 4
Research Smithers Information and their EU events portfolio thoroughly. Understanding their mission, values, and recent projects will enable you to tailor your conversation and demonstrate genuine interest during the interview process.
We think you need these skills to ace Marketing Manager, Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in events marketing, particularly in managing campaigns and teams. Use specific examples that demonstrate your ability to achieve revenue targets and manage multiple projects simultaneously.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for events marketing and your understanding of the B2B landscape. Mention your familiarity with tools like Google Analytics and your intermediate skills in Photoshop, as these are key for the role.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns you’ve led or revenue targets you’ve met. This will help demonstrate your capability to deliver results in a similar position.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the Marketing Manager role.
How to prepare for a job interview at Smithers
✨Showcase Your Event Marketing Experience
Make sure to highlight your previous experience in managing event marketing campaigns. Be prepared to discuss specific examples of successful campaigns you've run, including the strategies you implemented and the results achieved.
✨Demonstrate Your Team Management Skills
Since this role involves managing a team, be ready to talk about your leadership style and how you've effectively allocated workloads in past positions. Share examples of how you've motivated your team to meet targets.
✨Familiarise Yourself with the Company’s Events
Research the events that Smithers Information hosts and understand their target audience. This will allow you to speak knowledgeably about how you can contribute to their EU events portfolio and increase delegate attendance.
✨Prepare for Technical Questions
Given the emphasis on digital marketing skills, brush up on your knowledge of Google Analytics, SEO, and email marketing tools. Be ready to discuss how you've used these tools in your previous roles to drive engagement and revenue.
