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For Companies At a Glance
- Tasks: Manage consumer insights to shape brand strategies and drive sales.
- Company: Join a $400m global confectionery brand experiencing rapid growth.
- Benefits: Enjoy flexible working, a £5.4k car allowance, and performance bonuses.
- Why this job: Be part of a fun, energetic culture focused on innovation and collaboration.
- Qualifications: Experience in FMCG with a knack for data analysis and storytelling.
- Other info: Exciting opportunity to influence major retail accounts and drive growth.
The predicted salary is between 36000 - 60000 £ per year.
RARE OPPORTUNITY TO JOIN A RAPIDLY GROWING CONFECTIONERY BRAND
Excellent basic plus bonus, £5.4k car allowance & benefits
Flexible working, ideal M25/M4/M3 corridor
THE COMPANY
A $400m global confectionery branded business which continues to experience unprecedented growth across both UK and international markets, driven by exceptional consumer purchasing, fuelling ever-increasing rates-of-sale through high street retail and grocery retail multiple accounts.
They have a highly collaborative Sales & Marketing team that works with pace, enthusiasm and a clear, well-invested, brand-led marketing strategy focused on consumer insight-led, product innovative, effective brand communications and driving targeted trade listings, distribution and promotional activities. Their brands and target consumers echo a strong sense of fun and energy, which sets the cultural tone across this supportive yet driven business.
THE ROLE
To further support the high international growth division, the UK board are looking to further invest in their Marketing team with another new appointment as Category & Insight Manager. This position will manage and develop consumer Circana and Nielsen insight data to build internal reporting that will shape brand-led trading strategies up to board level. Additionally, you will build compelling customer-specific brand and category stories focused on driving product listings, distribution and merchandising that impacts rate of sale – so lots of customer facing business influencing opportunities.
Working closely with the Marketing and Sales teams you will help shape strategies and brand-led stories that will play a central role towards helping the business meet their objective in doubling sales over the next 4 years – exciting stuff!
ABOUT YOU
Having shaped your FMCG career around consumer insights and category/brand storytelling, you have developed up to Category Manager level, gaining experience and lots of success in driving profitable sales within either grocery retail or impulse retail major accounts. Or you could have gained your CatMan experience managing international grocery multiple retailers.
You love numbers, analysis and more importantly, you can create compelling category/brand-led stories that motivate and influence key customer stakeholders and drive rate-of-sale performance at point of purchase.
You are comfortable working as part of a cross-functionally collaborative team, are highly personable, hardworking and driven to deliver high standards of work together with the ambition to achieve your business objectives.
So, if you are looking to join the team and secure this rare opportunity in a dynamic fast growing international business, please forward your CV quoting reference MS/2515 together with your benefits package details to mark@smithcarey.co.uk OR give Mark Smith a call on 07747 847214 for an initial discussion.
Closing date 2nd May 2025
Insight Manager - Fmcg employer: SmithCarey Ltd
Contact Detail:
SmithCarey Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight Manager - Fmcg
✨Tip Number 1
Familiarise yourself with the latest trends in FMCG and confectionery markets. Understanding current consumer behaviours and preferences will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in insights and category management. Attend industry events or join relevant online forums to build connections that could provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used consumer insights to drive sales or influence marketing strategies in your previous roles. Being able to articulate your impact will set you apart from other candidates.
✨Tip Number 4
Research the company’s brands and their market positioning. Tailoring your discussions around their specific products and how your insights can contribute to their growth will show that you're genuinely interested in the role and the company.
We think you need these skills to ace Insight Manager - Fmcg
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Insight Manager position. Highlight your experience with consumer insights and category storytelling in your application.
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the job description. Emphasise your achievements in driving sales within FMCG and your ability to create compelling narratives from data.
Craft a Strong Cover Letter: Write a cover letter that showcases your passion for the confectionery industry and your understanding of brand-led strategies. Use specific examples from your past roles to demonstrate how you can contribute to the company's growth.
Follow Application Instructions: Ensure you follow the application instructions carefully. Include the reference number MS/2515 in your application and provide all requested information, including your benefits package details.
How to prepare for a job interview at SmithCarey Ltd
✨Know Your Data
As an Insight Manager, you'll be working with consumer data from Circana and Nielsen. Make sure you understand how to interpret this data and can discuss its implications for brand strategies during the interview.
✨Craft Compelling Stories
Prepare to showcase your ability to create engaging narratives around category and brand insights. Think of examples where your storytelling influenced key stakeholders or drove sales performance.
✨Demonstrate Collaboration Skills
This role requires working closely with Sales and Marketing teams. Be ready to discuss your experience in cross-functional collaboration and how you've contributed to team success in previous roles.
✨Show Your Passion for FMCG
Express your enthusiasm for the FMCG sector and the confectionery market specifically. Share insights on current trends and how they could impact the company's growth strategy, showing that you're not just knowledgeable but also genuinely interested.
