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For Companies At a Glance
- Tasks: Manage consumer insights to shape brand strategies and drive sales.
- Company: Join a $400m global confectionery brand experiencing rapid growth.
- Benefits: Enjoy flexible working, a £5.4k car allowance, and excellent bonuses.
- Why this job: Be part of a fun, energetic culture focused on innovation and collaboration.
- Qualifications: Experience in FMCG with a focus on consumer insights and brand storytelling required.
- Other info: Exciting opportunity to influence key customer stakeholders and drive sales growth.
The predicted salary is between 43200 - 72000 £ per year.
RARE OPPORTUNITY TO JOIN A RAPIDLY GROWING CONFECTIONERY BRAND
Excellent basic plus bonus, £5.4k car allowance & benefits
Flexible working, ideal M25/M4/M3 corridor
THE COMPANY
A $400m global confectionery branded business which continues to experience unprecedented growth across both UK and international markets, driven by exceptional consumer purchasing, fuelling ever-increasing rates-of-sale through high street retail and grocery retail multiple accounts. They have a highly collaborative Sales & Marketing team that works with pace, enthusiasm and a clear, well-invested, brand-led marketing strategy focused on consumer insight-led, product innovative, effective brand communications and driving targeted trade listings, distribution and promotional activities. Their brands and target consumers echo a strong sense of fun and energy, which sets the cultural tone across this supportive yet driven business.
THE ROLE
To further support the high international growth division, the UK board are looking to further invest in their Marketing team with another new appointment as Category & Insight Manager. This position will manage and develop consumer Circana and Nielsen insight data to build internal reporting that will shape brand-led trading strategies up to board level. Additionally, you will build compelling customer-specific brand and category stories focused on driving product listings, distribution and merchandising that impacts rate of sale – so lots of customer facing business influencing opportunities. Working closely with the Marketing and Sales teams you will help shape strategies and brand-led stories that will play a central role towards helping the business meet their objective in doubling sales over the next 4 years – exciting stuff!
ABOUT YOU
Having shaped your FMCG career around consumer insights and category/brand storytelling, you have developed up to Category Manager level, gaining experience and lots of success in driving profitable sales within either grocery retail or impulse retail major accounts. Or you could have gained your CatMan experience managing international grocery multiple retailers. You love numbers, analysis and more importantly, you can create compelling category/brand-led stories that motivate and influence key customer stakeholders and drive rate-of-sale performance at point of purchase. You are comfortable working as part of a cross-functionally collaborative team, are highly personable, hardworking and driven to deliver high standards of work together with the ambition to achieve your business objectives.
So, if you are looking to join the team and secure this rare opportunity in a dynamic fast growing international business, please forward your CV quoting reference MS/2515 together with your benefits package details to mark@smithcarey.co.uk OR give Mark Smith a call on 07747 847214 for an initial discussion.
Closing date 2nd May 2025
Category & Insight Manager - FMCG employer: SmithCarey Ltd
Contact Detail:
SmithCarey Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category & Insight Manager - FMCG
✨Tip Number 1
Familiarise yourself with the latest trends in the FMCG sector, especially in confectionery. Understanding current market dynamics and consumer preferences will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the FMCG industry, particularly those who have experience in category management. Attend industry events or join relevant online forums to build connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used consumer insights to drive sales in previous roles. Be ready to showcase your analytical skills and how they translate into actionable strategies for brand growth.
✨Tip Number 4
Research the company’s brands and their positioning in the market. Tailor your discussions to reflect an understanding of their products and how your expertise can contribute to their growth objectives.
We think you need these skills to ace Category & Insight Manager - FMCG
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in FMCG, particularly in consumer insights and category management. Use specific examples that demonstrate your ability to drive sales and influence stakeholders.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the confectionery industry and your understanding of brand storytelling. Mention how your skills align with the company's goals and how you can contribute to their growth.
Highlight Relevant Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For instance, mention any successful campaigns or strategies you've implemented that led to increased sales or improved market share.
Follow Application Instructions: Ensure you send your application to the correct email address and include all requested information, such as your CV and benefits package details. Double-check for any specific instructions mentioned in the job description.
How to prepare for a job interview at SmithCarey Ltd
✨Know Your Numbers
As a Category & Insight Manager, you'll be dealing with data from Circana and Nielsen. Make sure you brush up on your analytical skills and be prepared to discuss how you've used data to drive sales in the past.
✨Craft Your Brand Stories
This role requires you to create compelling brand narratives. Think about examples where you've successfully influenced stakeholders with your storytelling skills and be ready to share these during the interview.
✨Understand the Company Culture
The company values a fun and energetic culture. Research their brands and think about how your personality and work style align with their collaborative environment. Be prepared to demonstrate this fit.
✨Prepare for Cross-Functional Collaboration
You'll be working closely with Sales and Marketing teams. Have examples ready that showcase your experience in cross-functional teamwork and how you've contributed to achieving shared goals.
