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For Companies At a Glance
- Tasks: Manage consumer insights to shape brand strategies and influence sales.
- Company: Join a $400m global confectionery brand experiencing rapid growth.
- Benefits: Enjoy flexible working, a £5.4k car allowance, and excellent bonuses.
- Why this job: Be part of a fun, energetic culture driving significant sales growth.
- Qualifications: Experience in FMCG, with a focus on consumer insights and brand storytelling.
- Other info: Exciting opportunity to impact international growth and work collaboratively.
The predicted salary is between 43200 - 72000 £ per year.
RARE OPPORTUNITY TO JOIN A RAPIDLY GROWING CONFECTIONERY BRAND
Excellent basic plus bonus, £5.4k car allowance & benefits
Flexible working, ideal M25/M4/M3 corridor
THE COMPANY
A $400m global confectionery branded business which continues to experience unprecedented growth across both UK and international markets, driven by exceptional consumer purchasing, fuelling ever-increasing rates-of-sale through high street retail and grocery retail multiple accounts.
They have a highly collaborative Sales & Marketing team that works with pace, enthusiasm and a clear, well-invested, brand-led marketing strategy focused on consumer insight-led, product innovative, effective brand communications and driving targeted trade listings, distribution and promotional activities. Their brands and target consumers echo a strong sense of fun and energy, which sets the cultural tone across this supportive yet driven business.
THE ROLE
To further support the high international growth division, the UK board are looking to further invest in their Marketing team with another new appointment as Category & Insight Manager.
This position will manage and develop consumer Circana and Nielsen insight data to build internal reporting that will shape brand-led trading strategies up to board level. Additionally, you will build compelling customer-specific brand and category stories focused on driving product listings, distribution and merchandising that impacts rate of sale – so lots of customer facing business influencing opportunities.
Working closely with the Marketing and Sales teams you will help shape strategies and brand-led stories that will play a central role towards helping the business meet their objective in doubling sales over the next 4 years – exciting stuff!
ABOUT YOU
Having shaped your FMCG career around consumer insights and category/brand storytelling, you have developed up to Category Manager level, gaining experience and lots of success in driving profitable sales within either grocery retail or impulse retail major accounts. Or you could have gained your CatMan experience managing international grocery multiple retailers.
You love numbers, analysis and more importantly, you can create compelling category/brand-led stories that motivate and influence key customer stakeholders and drive rate-of-sale performance at point of purchase.
You are comfortable working as part of a cross-functionally collaborative team, are highly personable, hardworking and driven to deliver high standards of work together with the ambition to achieve your business objectives.
So, if you are looking to join the team and secure this rare opportunity in a dynamic fast growing international business, please forward your CV quoting reference MS/2515 together with your benefits package details to mark@smithcarey.co.uk OR give Mark Smith a call on 07747 847214 for an initial discussion.
Closing date 2nd May 2025
Category and Insights Manager employer: SmithCarey Ltd
Contact Detail:
SmithCarey Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category and Insights Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the FMCG sector, particularly in confectionery. Understanding current market dynamics and consumer preferences will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the FMCG industry, especially those who have experience in category management. Attend relevant industry events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used consumer insights to drive sales in previous roles. Be ready to showcase your analytical skills and storytelling ability, as these are crucial for the Category & Insights Manager position.
✨Tip Number 4
Research the company’s brands and their marketing strategies. Being able to articulate how you can contribute to their goals, especially in doubling sales, will demonstrate your genuine interest and alignment with their vision.
We think you need these skills to ace Category and Insights Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and requirements for the Category and Insights Manager position. Tailor your application to highlight relevant experiences that align with these aspects.
Highlight Relevant Experience: Emphasise your background in FMCG, particularly in consumer insights and category management. Use specific examples from your career that demonstrate your ability to drive sales and influence stakeholders effectively.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your qualifications but also reflects your enthusiasm for the brand and its growth. Mention how your skills can contribute to their ambitious sales objectives and the collaborative culture of the team.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors or typos. A polished application reflects your attention to detail and professionalism, which are crucial for the role.
How to prepare for a job interview at SmithCarey Ltd
✨Know Your Data
As a Category and Insights Manager, you'll be working with consumer insight data from Circana and Nielsen. Make sure you understand how to interpret this data and can discuss its implications for brand-led trading strategies during your interview.
✨Craft Compelling Stories
Prepare to showcase your ability to create engaging category and brand stories. Think of examples where you've successfully influenced key stakeholders through storytelling, as this will be crucial in demonstrating your fit for the role.
✨Showcase Collaboration Skills
This role requires working closely with Sales and Marketing teams. Be ready to discuss your experience in cross-functional collaboration and how you've contributed to team success in previous roles.
✨Demonstrate Passion for FMCG
Express your enthusiasm for the FMCG sector and the confectionery market specifically. Research the company’s brands and recent initiatives to show that you're genuinely interested in their growth and success.
