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- Tasks: Lead the creation and execution of digital content strategies across platforms.
- Company: Smith+Nephew designs tech that enhances lives, focusing on innovation and community.
- Benefits: Enjoy flexible working, generous bonuses, health plans, and discounts on fitness.
- Why this job: Join a dynamic team to shape engaging digital experiences and drive customer satisfaction.
- Qualifications: 5+ years in content strategy; degree in relevant fields; experience with Sitecore preferred.
- Other info: Hybrid work options available; must attend meetings at Watford office as needed.
The predicted salary is between 36000 - 60000 £ per year.
Life Unlimited. At Smith+Nephew, we design and manufacture technology that takes the limits off living! The Digital Content Strategist defines, builds and structures the evolving overall digital content (including assets and user interactions) on Smith+Nephew's website and digital platforms. This is a new role, working across all our business units to build and deliver cohesive digital communications. The role works in partnership with local markets and is the lead on all things digital content in our global head office. This is a hands-on role - where you will be strategising and implementing with our small team and agency partners.
What will you be doing?
- Define the new content creation process for our digital platforms.
- Educate and support the internal organisation to build user-friendly and dynamic content.
- Own the creation, development and execution of the content strategy for the company's website and connected, customer-facing digital platforms.
- Improve internal production processes for crafting digital content, by collaborating practically in small teams and closely working with Marketing and Marcom.
- Definition of new content workflows in the CMS in collaboration with the technical teams.
- Work with internal partners to improve the whole customer journey, tying together big ideas and concepts in ways that engage customers and are novel and innovative.
- Be part of the global S+N.com web team, closely working together with the Web Customer Experience Director as well as with regional team members, internal editors, external design agencies and development teams.
- Create and help maintain editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks and content migration plans to create consistency across our platforms.
- Support and participate in content conception and creation with global and local markets.
What does success look like?
The Digital Content Strategist takes the lead in enhancing customer satisfaction through guidance, driving engagement through excellent content and clear call-to-actions to optimise the digital customer journey. Your insights and experience will help drive a 'digital first' culture at Smith+Nephew.
Your background
- 5+ years of experience in content strategy, copywriting, UX writing, SEO concepts or related field, preferably in an agency setting.
- Degree qualified (or equivalent experience) in writing, journalism, literature, communications, marketing or a similar field.
- Experience with Sitecore 10.x as Content Management System and Digital Asset Management System (DAM).
- Excellent knowledge of implementing content workflows and supporting a global organisation in producing innovative digital content.
- A mixture of big picture thinking, meticulous execution and enthusiastic content consulting.
- Understanding of standard methodologies in W3C, SEO and analytics.
We are open to hybrid, remote or office-based working, provided you reside in the UK. Some meetings will occur at our Watford office so it's important that you can attend this office when needed.
What we are offering you
- Inclusion, Diversity and Equity: Committed to Welcoming, Celebrating and Thriving on Diversity.
- Your Future: Company Car or Car Allowance, Generous bonus and pension Schemes, Save As You Earn share options.
- Work/Life Balance: Flexible Vacation and Time Off, Paid Holidays and Paid Volunteering Hours, so we can give back to our communities!
- Your Wellbeing: Private Health and Dental plans, Healthcare Cash Plans, Income Protection, Life Assurance and much more.
- Flexibility: Hybrid Working Model (For most professional roles).
- Training: Hands-On, Team-Customised, Mentorship.
- Extra Perks: Discounts on Gyms and fitness clubs, Salary Sacrifice Bicycle and Car Schemes and many other Employee discounts.
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Digital Content Strategist employer: Smith & Nephew
Contact Detail:
Smith & Nephew Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Strategist
✨Tip Number 1
Familiarise yourself with Smith+Nephew's digital platforms and their current content. Understanding their existing strategies will help you identify areas for improvement and demonstrate your proactive approach during discussions.
✨Tip Number 2
Network with professionals in the digital content space, especially those who have experience with Sitecore or similar CMS. Engaging with industry peers can provide insights and potentially valuable connections that may assist you in the application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've improved customer journeys through content strategy in previous roles. Being able to articulate your past successes will showcase your capability to drive engagement at Smith+Nephew.
✨Tip Number 4
Stay updated on the latest trends in digital content strategy, SEO, and user experience. Showing that you're knowledgeable about current best practices will highlight your commitment to excellence and innovation in the role.
We think you need these skills to ace Digital Content Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content strategy, copywriting, and digital platforms. Emphasise any specific projects where you've defined or executed a content strategy, especially in a collaborative environment.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital content and how your background aligns with Smith+Nephew's mission. Mention your understanding of user-friendly content creation and your experience with CMS like Sitecore.
Showcase Your Skills: Include examples of your work that demonstrate your ability to improve customer journeys through engaging content. If possible, provide links to digital content you've created or managed, showcasing your strategic thinking and execution.
Highlight Collaboration Experience: Since the role involves working closely with various teams, emphasise your experience in cross-functional collaboration. Share specific instances where you successfully partnered with marketing, design, or technical teams to achieve a common goal.
How to prepare for a job interview at Smith & Nephew
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experience in content strategy, especially how you've defined and implemented processes. Highlight specific examples where your strategies improved user engagement or streamlined workflows.
✨Demonstrate Your Understanding of Digital Platforms
Familiarise yourself with Smith+Nephew's digital presence. Understand their current content and think about how you could enhance it. This shows initiative and a genuine interest in the role.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with various teams, be ready to discuss how you've successfully collaborated in the past. Share examples of how you’ve worked with marketing, design, or technical teams to achieve common goals.
✨Emphasise Your Analytical Skills
Understanding SEO and analytics is crucial for this position. Be prepared to talk about how you've used data to inform your content decisions and improve customer journeys in previous roles.
