At a Glance
- Tasks: Manage social media channels and create engaging content for a global brand.
- Company: Join the award-winning Smiley Company, spreading positivity and creativity.
- Benefits: Enjoy competitive salary, 33 days holiday, WFH Fridays, and health insurance.
- Other info: Perfect for creative minds eager to grow in a fast-paced environment.
- Why this job: Be part of a dynamic team driving positive change through innovative campaigns.
- Qualifications: Experience in social media management and content creation is essential.
The predicted salary is between 30000 - 40000 £ per year.
About Smiley
The Smiley Company is a globally renowned, award-winning licensor working with leading licensees and premier retail partners to bring our family of brands to life. Our presence spans across fashion, home, entertainment, lifestyle, and consumer goods categories. For over 50 years, Smiley has spread optimism and creativity through innovative, iconic products that remind people of the power of a smile. We are a dynamic team with a passion for creativity and storytelling, and we celebrate diversity in an inclusive, learning-focused environment.
About Smiley Movement
Smiley Movement is a non-profit community interest company powered by The Smiley Company. Its mission is to inspire positive change through media, events, and digital content that highlight good news and support charities and impact-led initiatives.
Purpose of the Role
The Smiley Company is looking for a passionate and ambitious Social Media & Content Executive to join our team. This is a hands-on opportunity to gain in-depth experience in social media management, and creative content development for a global brand. In this role, you will support the Smiley social team across a wide range of projects, including the day-to-day management of the Smiley and Smiley Movement social channels. You’ll contribute to the creation and curation of engaging, social-first content, manage the content calendar, and deliver platform-appropriate copy that brings each brand’s personality to life. You will also help shape and refine Smiley’s tone of voice across its distinct brand identities.
As Social Media & Content Executive, you will play an important role in strengthening Smiley’s digital presence across multiple lifestyle categories, from fashion to beauty to home. Working closely with the Senior Social Media Manager, you’ll support campaign development, community engagement, and ongoing channel optimisation to drive meaningful results. This role is perfect for someone enthusiastic, proactive, and highly organised, with a genuine passion for social media, emerging digital trends, and creative content production. If you’re excited to grow your skills in a fast-paced, collaborative environment, we’d love to hear from you.
Key Responsibilities
- Social Media & Community Management
- Own daily community management across all Smiley and Smiley Movement social platforms, including Instagram, Facebook, TikTok, LinkedIn, and Pinterest.
- Maintain a consistent, on-brand presence by responding to comments, DMs, and community interactions in a timely and professional manner.
- Monitor channel performance and audience sentiment, escalating opportunities or risks where needed.
- Content Creation & Execution
- Confidently create social-first content, with emphasis on shooting and editing short-form video assets for TikTok and Instagram Reels.
- Deliver high-quality copywriting tailored to each platform, adapting voice and messaging for different brand identities - from high-fashion editorial storytelling for Smiley to purpose-led, impact-focused messaging for Smiley Movement.
- Curate, manage, and maintain a dynamic content schedule that drives consistent, high-impact storytelling across all channels.
- Work closely with internal teams to source assets, brief designers, and ensure content aligns with wider brand objectives.
- Campaign Support
- Support the Senior Social Media Manager in planning and executing social media campaigns across multiple brands.
- Identify relevant UGC creators, supporting briefing, content coordination, and asset delivery.
- Assist in monitoring campaign performance and gathering insights for optimisation.
- Analysis, Reporting & Optimisation
- Use social listening, analytics, and scheduling tools (e.g., Sprout Social, Sprinklr) to track channel performance, content effectiveness, and community insights.
- Produce regular reporting dashboards, summarising key metrics, learnings, and recommendations for continual platform and content improvement.
- Stay informed of algorithm updates, platform behaviours, emerging features, and digital trends to enhance the strategic direction of each channel.
- Collaboration, Organisation & Ways of Working
- Work both independently and collaboratively within a fast-paced, creative environment.
- Maintain excellent organisation and attention to detail across all tasks, ensuring deadlines are consistently met.
- Bring a proactive, solutions-focused mindset to daily work, demonstrating adaptability and responsiveness to changing priorities.
- Uphold Smiley’s brand values and contribute positively to team culture and innovation.
About you
Essential Skills & Experience
- Experience managing social media platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest)
- Day-to-day community management experience (comments, DMs, engagement)
- Ability to create social-first content, including short-form video
- Basic video shooting and editing skills
- Strong copywriting skills with ability to adapt tone of voice across platforms
- Experience managing or contributing to a content calendar
- Familiarity with social media analytics and scheduling tools
- Ability to track performance and understand key social metrics
- Strong organisational skills and attention to detail
- Ability to work collaboratively in a fast-paced environment
- Proactive, adaptable, and reliable approach
Desirable Skills & Experience
- Experience supporting or executing social media campaigns
- Experience working with influencer content
- Experience working across multiple brands or brand identities
- Experience within lifestyle, fashion, beauty, or purpose-led brands
- Familiarity with social listening tools (e.g. Sprout, Sprinklr)
- Interest in digital trends, platform algorithms, and emerging features
- Experience working closely with senior social or marketing stakeholders
Salary & Benefits
- Competitive base Salary
- 33 days holiday (including bank holidays)
- Pension scheme
- WFH Fridays
- Access to Perkbox and Vitality health insurance
- Summer & Christmas events
- Reduced summer hours
Social Media & Content Executive: Growth & Campaigns employer: Smiley Company
At Smiley, we pride ourselves on being an exceptional employer that fosters creativity and inclusivity within a dynamic team environment. Our commitment to employee growth is evident through hands-on opportunities in social media management and content creation, alongside competitive benefits such as 33 days of holiday, a pension scheme, and access to health insurance. Join us in our mission to spread optimism and make a positive impact while enjoying a collaborative workplace culture that celebrates diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Content Executive: Growth & Campaigns
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure your own social profiles reflect the creativity and passion for content that Smiley is all about. Show us your personality through engaging posts and a consistent tone of voice.
✨Tip Number 2
Network like a pro! Connect with current employees or industry professionals on LinkedIn. Ask them about their experiences at Smiley and share your enthusiasm for the role. A personal touch can go a long way in making you stand out!
✨Tip Number 3
Prepare to showcase your skills! Think about how you can demonstrate your social media management and content creation abilities during interviews. Bring examples of your work, whether it’s a portfolio or case studies, to show us what you can do.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Smiley team. Let’s spread some positivity together!
We think you need these skills to ace Social Media & Content Executive: Growth & Campaigns
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and content creation shine through. We want to see that you’re genuinely excited about the role and the Smiley brand!
Tailor Your Content:Make sure to adapt your application to reflect the tone of voice and style we use at Smiley. Whether it’s your CV or cover letter, show us how you can bring our brand's personality to life in your writing.
Highlight Relevant Experience:Don’t forget to mention any experience you have with social media management, content creation, or community engagement. We love seeing how your background aligns with what we do at Smiley!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Smiley Company
✨Know Your Platforms
Before the interview, make sure you’re familiar with the social media platforms mentioned in the job description. Understand their unique features and how they cater to different audiences. This will show your potential employer that you’re not just a user but someone who can strategically manage and create content tailored for each platform.
✨Showcase Your Creativity
Prepare a portfolio of your previous work, especially any social-first content you've created. If you have examples of short-form videos or engaging posts, bring them along. This is your chance to demonstrate your creative flair and how you can contribute to Smiley’s vibrant brand identity.
✨Understand the Brand's Voice
Research Smiley and Smiley Movement thoroughly. Familiarise yourself with their tone of voice and brand values. During the interview, be ready to discuss how you would adapt your writing style to fit their distinct identities. This shows that you’re not only passionate about the role but also committed to upholding their brand ethos.
✨Be Ready to Discuss Trends
Stay updated on the latest digital trends and social media algorithms. Be prepared to share your thoughts on emerging features and how they could benefit Smiley’s campaigns. This demonstrates your proactive approach and genuine interest in the ever-evolving world of social media.
