At a Glance
- Tasks: Lead innovative marketing strategies and campaigns across Greater China for a globally renowned brand.
- Company: Join Smiley, a dynamic international business inspiring creativity and optimism.
- Benefits: Competitive salary, performance bonus, 33 days holiday, pension scheme, and health insurance.
- Other info: Collaborate with global teams and enjoy excellent career development opportunities.
- Why this job: Make a real impact in a fast-paced environment while driving brand growth and consumer engagement.
- Qualifications: 7+ years in marketing with strong project management and analytical skills; fluent in English and Mandarin.
The predicted salary is between 50000 - 65000 £ per year.
About Smiley
The Smiley Company is a globally renowned, award-winning licensor working with leading licensees and premier retail partners to bring our family of brands to life.
Our presence spans fashion, home, entertainment, lifestyle and consumer goods categories.
For over 50 years, Smiley has inspired optimism and creativity through innovative, iconic products that remind people of the power of a smile.
We are a dynamic international business where creativity, collaboration and entrepreneurial thinking drive everything we do.
The Role
Based in London and reporting directly to the Managing Director, Greater China, this is a senior marketing role responsible for leading the brand's marketing strategy across one of Smiley's most important growth regions.
You will develop and deliver integrated marketing campaigns that build brand awareness, support commercial growth and strengthen consumer engagement across Mainland China, Hong Kong, Taiwan and Macau.
Working closely with the Global Marketing Team, Licensing Team, partners and external agencies, you will localise global campaigns, drive innovative marketing initiatives and ensure consistent brand execution across every consumer touchpoint.
This role requires a commercially minded marketer with strong strategic thinking, exceptional project management skills and a deep understanding of the Greater China consumer landscape.
Key Responsibilities
- Marketing Strategy & Campaign Delivery
- Develop and deliver the annual Greater China marketing strategy aligned with business objectives.
- Lead integrated 360° marketing campaigns across digital, retail, PR, partnerships, events and social media.
- Create local marketing plans that support business growth and maximise consumer engagement.
- Identify new marketing opportunities that strengthen brand awareness and long-term loyalty.
- Brand & Product Marketing
- Localise global marketing campaigns while maintaining brand consistency.
- Support product launches with effective go-to-market strategies and campaign execution.
- Review marketing assets and provide brand guidance to partners and agencies.
- Ensure all consumer-facing communications reflect Smiley's global brand standards.
- Digital & Consumer Engagement
- Lead the social media strategy across key Greater China platforms.
- Monitor campaign performance, audience engagement and ROI, using insights to optimise future activity.
- Stay ahead of consumer, digital and cultural trends to identify innovative marketing opportunities.
- Stakeholder & Agency Management
- Build strong relationships with internal teams, licensees, distributors and strategic partners.
- Manage external agencies, campaign timelines and marketing budgets.
- Provide regular reporting, campaign analysis and strategic recommendations to senior leadership.
- Collaborate across commercial, licensing and global marketing teams to ensure successful campaign delivery.
Requirements
- Bachelor's degree in Marketing, Business or a related discipline, or equivalent experience.
- 7+ years' experience in brand, digital or integrated marketing.
- Proven experience delivering successful 360° marketing campaigns across Greater China.
- Strong understanding of the Greater China digital ecosystem, social platforms and consumer behaviour.
- Experience working with licensing partners, distributors or consumer brands.
- Commercially minded with excellent analytical and problem-solving skills.
- Strong project management and stakeholder management experience.
- Confident managing multiple priorities in a fast-paced international environment.
- Excellent communication and presentation skills.
- Fluent in both English and Mandarin.
- Salary & Benefits
- Competitive salary
- Performance-related bonus
- 33 days holiday (including bank holidays)
- Pension scheme
- WFH Fridays
- Access to Perkbox and Vitality health insurance
Senior Marketing Manager in Slough employer: Smiley Company
Smiley Company is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters collaboration and innovation. With competitive benefits such as 33 days of holiday and access to health insurance, employees are encouraged to thrive both personally and professionally. The company prioritises employee growth through meaningful projects in licensing partnerships, making it an ideal place for those seeking rewarding and impactful careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smiley Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smiley Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smiley Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smiley Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smiley Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smiley Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smiley Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smiley Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smiley Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smiley Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
