At a Glance
- Tasks: Drive partnerships and grow licensing business across global markets.
- Company: Join Smiley, a leading lifestyle and fashion brand with a creative culture.
- Benefits: Competitive salary, 33 days holiday, WFH Fridays, and health insurance.
- Other info: Exciting growth stage with opportunities for career development.
- Why this job: Combine commercial thinking and relationship building in a dynamic environment.
- Qualifications: Experience in licensing or consumer products with a strong commercial mindset.
The predicted salary is between 50000 - 60000 £ per year.
At Smiley, we're more than an iconic brand. We are one of the world's leading licensing businesses, partnering with over 260 licensees and global retailers to bring our brands to life across fashion, lifestyle, home and beauty.
We are a fast-moving, collaborative business that values creativity, inclusivity, commercial thinking, and innovation. Today, Smiley is more than an icon; it is a global lifestyle & fashion brand with a strong presence across international markets.
We're looking for a commercially driven Partnerships Manager to help grow our licensing business across key international markets, building successful partnerships that deliver revenue, retail growth and long-term brand success. This is a true end-to-end commercial role where you own the full lifecycle of your licensing partners, from identifying new opportunities and negotiating commercial agreements through to growing existing accounts and maximising royalty revenue.
Working across Fashion, Lifestyle, Health & Beauty, you'll collaborate with Product, Marketing, Sales, Finance and Legal teams to deliver commercially successful partnerships across the UK, USA, Australia and Turkey. If you enjoy building relationships, spotting opportunities and turning them into commercial success, we'd love to hear from you!
- Identify and secure new business opportunities.
- Negotiate commercial agreements, royalties and Minimum Guarantees.
- Deliver partner growth plans, Quarterly Business Reviews and commercial forecasts.
- Analyse sales, market and consumer data to drive product and category growth.
- Support budgeting, forecasting and commercial reporting.
- Ensure partners deliver against Smiley's brand standards and sustainability commitments.
Experience in licensing, fashion, consumer products or branded partnerships.
A strong commercial mindset with a track record of growing accounts and delivering revenue.
Confidence interpreting sales data, forecasts and market trends.
The ability to balance commercial objectives with brand integrity.
You will join one of the most recognised lifestyle & fashion brands at an exciting stage of growth, working with international retailers, leading licensees and globally recognised consumer brands.
Influence commercial strategy and business growth. Develop your career within a fast-paced, creative and entrepreneurial business.
If you're looking for a role where you can combine commercial thinking, relationship building and international brand management, we'd love to hear from you.
Competitive base Salary ~33 days holiday (including bank holidays) ~ Pension scheme ~ WFH Fridays ~ Access to Perkbox and Vitality health insurance ~ Summer & Christmas events ~ Reduced summer hours
Partnerships Manager/ BD Manager employer: Smiley Company
At Smiley, we pride ourselves on being a dynamic and inclusive employer that fosters creativity and innovation. Our collaborative work culture encourages personal and professional growth, offering employees the chance to develop their careers within a globally recognised lifestyle and fashion brand. With competitive benefits such as generous holiday allowances, flexible working options, and access to health and wellness programmes, Smiley is an excellent place for those looking to make a meaningful impact in the licensing industry.
