At a Glance
- Tasks: Manage Smiley's Japanese social media and create engaging content for local audiences.
- Company: Join a globally renowned brand that inspires creativity and optimism.
- Benefits: Flexible part-time role with opportunities for creative expression and collaboration.
- Other info: Work in a creative environment with a focus on cultural insights and trends.
- Why this job: Be part of a dynamic team and make an impact in the Japanese market.
- Qualifications: Fluent in Japanese and English, with a passion for social media and digital culture.
The predicted salary is between 19350 - 23650 £ per year.
The Smiley Company is a globally renowned, award-winning licensor working with leading licensees and premier retail partners to bring our family of brands to life.
Our presence spans fashion, home, entertainment, lifestyle and consumer goods categories.
For over 50 years, Smiley has inspired optimism and creativity through innovative, iconic products that remind people of the power of a smile.
We are a dynamic international business where creativity, collaboration and entrepreneurial thinking drive everything we do.
About the role
Smiley World Ltd is looking for a creative and proactive Japanese-speaking Marketing Assistant to support our marketing activities for the Japanese market.
Based in London, you will help manage Smiley's Japanese social media presence and adapt global content so that it feels relevant, engaging and culturally appropriate for audiences in Japan.
You will also support communication and coordination between Smiley's Global Marketing, Asia Marketing and Japan business teams.
This part-time role would suit someone who understands Japanese social media, online trends and digital culture and enjoys turning cultural insights into engaging content.
Key responsibilities
- Manage the day-to-day content schedule for Smiley's Japan Instagram account.
- Create, adapt and localise social content for Japanese audiences while maintaining Smiley's global brand identity and tone of voice.
- Write and edit Japanese-language captions and other short-form marketing copy.
- Work with the Asia Marketing team to coordinate campaigns, content calendars and other marketing activities.
- Support communication and coordination between Smiley's Global Marketing and Japan business teams.
- Monitor Japanese social media, cultural conversations and emerging digital trends.
- Identify timely content opportunities, relevant creators, brands and potential collaboration partners in Japan.
- Assist with basic reporting on content performance, audience engagement and relevant market insights.
- Help maintain an organised content calendar and ensure agreed activities are delivered on time.
Qualifications and experience
- Based in London and able to work in the UK.
- Fluent Japanese and strong professional English.
- A strong understanding of Japanese social media, online communities and digital culture.
- Excellent Japanese writing skills, with the ability to adapt messaging for different audiences.
- Creative, organised and proactive, with strong attention to detail.
- Comfortable communicating and collaborating with colleagues across the UK, Asia and Japan.
- Able to manage priorities independently within a part-time working schedule.
- #J-18808-Ljbffr
Marketing Specialist, Japan market employer: Smiley Company
At Smiley, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Our team enjoys competitive salaries, generous holiday allowances, and unique benefits like WFH Fridays and access to health insurance, all while working in a dynamic environment that encourages personal and professional growth. Join us in spreading optimism and creativity as we continue to innovate and inspire across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist, Japan market
✨Get Involved in Local Events
Marketing pros thrive on connections, so why not get yourself out there? Attend local events or trade shows related to marketing-communications. These are great opportunities to meet potential employers and other marketers who might have insider info about openings at places like Smiley Company.
✨Utilise Marketing Communities
Join online marketing communities and forums. Platforms like LinkedIn or Facebook have groups specifically for marketing and communications where job leads get shared frequently. Engage in conversations to showcase your knowledge and make connections that could lead to your part-time position!
✨Showcase Your Skills Online
As you’re looking for part-time work, having a strong online presence can really help us. Create a portfolio website to showcase your campaigns, writing, and any projects you've worked on. Share your expertise on social media; it helps you to stand out to potential employers like Smiley Company.
✨Apply Through Our Website
When you spot a part-time role, especially at places like Smiley Company, don’t hesitate to apply directly through our website! This shows your enthusiasm and commitment right from the start. Plus, it often gives you a better chance of getting noticed in the application pile.
We think you need these skills to ace Marketing Specialist, Japan market
Some tips for your application 🫡
Show Off Your Creative Flair:In marketing communications, we love to see creativity shine through! Use your CV and cover letter to showcase any campaigns you've worked on or even personal projects that highlight your skills. Whether it's social media content, email marketing, or branding, let your unique voice and ideas shine.
Know the Market and the Company:Before applying to Smiley Company, do a little homework on their marketing approach and campaigns. Tailor your application to reflect your understanding of their brand voice. Mention specific examples of their work that resonate with you in your cover letter - it shows you’re genuinely interested and engaged!
Flexibility is Key:Since this is a part-time role, don’t forget to highlight your availability in your application. We want to see your openness to work flexible hours that fit both your schedule and the company's needs. This shows you’re prepared and committed!
Include Your Portfolio:If you’ve got a portfolio or even a few examples of your work, make sure to attach them or link to them in your application. We want to see what you’ve created, whether it's blogs, social media posts, or PR materials. It’s an excellent way to demonstrate your skills and experiences visually!
How to prepare for a job interview at Smiley Company
✨Show Off Your Portfolio
Make sure to bring along some examples of your past work, whether it’s social media campaigns, email newsletters, or any content you’ve created. You'll want to showcase your style and effectiveness—this is our chance to shine a light on our creative side!
✨Brush Up on Marketing Tools
Be prepared to chat about the marketing tools you’ve used, like Google Analytics, Hootsuite, or Canva. Familiarity with these platforms can really set us apart and show that we're ready to dive in and start contributing from day one.
✨Emphasise Your Flexibility and Learning Mindset
Since this is a part-time gig, let’s talk about how you plan to manage your time effectively while juggling other commitments. Employers love candidates who can learn quickly and adapt—so highlight your willingness to grow in the role!
✨Bring Questions About Team Dynamics
Ask about the team you’ll be working with and how communications flow within the company. This shows that we’re not just interested in the role, but also in how we’ll fit into their existing marketing squad at Smiley Company—it's all about teamwork!
