At a Glance
- Tasks: Drive PR and event management for a globally renowned brand, spreading positivity and creativity.
- Company: Join The Smiley Company, a leader in licensing with a vibrant, inclusive culture.
- Benefits: Enjoy 33 days holiday, WFH Fridays, and access to health perks.
- Other info: Collaborate across departments and work with global partners in a fast-paced environment.
- Why this job: Make an impact in a dynamic team while promoting iconic brands worldwide.
- Qualifications: 4+ years in PR and event management; vibrant attitude and strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
The Smiley Company is a globally renowned, award-winning licensor working with leading licensees and premier retail partners to bring our family of brands to life. Our presence spans across fashion, home, entertainment, lifestyle, and consumer goods categories. For over 50 years, Smiley has spread optimism and creativity through innovative, iconic products that remind people of the power of a smile. We are a dynamic team with a passion for creativity and storytelling, and we celebrate diversity in an inclusive, learning-focused environment.
Purpose of the Role
At Smiley, we are a small, dedicated team doing big things; positivity, agility, and adaptability are critical for this fast-paced role. We are seeking a generalist Marketing & PR Manager to drive public relations and event management across the global business. You will manage brand assets, execute trade marketing strategies, and lead major trade shows and consumer events. By collaborating across all departments, you will ensure the successful and consistent global promotion of the brand worldwide. This role sits within the Marketing department reporting directly to our Chief Marketing Officer.
Brand Marketing and Partnerships:
- Management and ownership of brand assets, and understanding of brand guidelines
- Management of the creation of brand collateral including brochures, case studies, guidelines, marketing calendars, territory overviews, brand infographics, etc.
- Work closely with designers, providing comprehensive briefs, progress tracking, and seamless handover of assets once completed
- Collaborate and support with Sales, Product, Leadership, Digital, and Finance teams as needed
- Liaising with categories on new product launches and opportunities to promote partner products
- Provide market insights and data concepts to commercial teams
- Management and reporting of company documents and systems, e.g. Docsend
- Ensure successful implementation and compliance with brand guidelines
Trade Marketing & Events:
- Develop and execute trade marketing strategies to promote the business
- Plan and participate in partner-facing brand presentations, including bi-annual Smiley Licensee Summits
- Management and execution of trade advertising
- Management and delivery of all trade shows including stand design, stand builds, event & budget management, both in-person and remote
- Act as a central point of contact for third-party suppliers
- Post show reports and attendee list distribution
PR:
- Curate media lists for licensing trade press, B2B trade publications, and consumer publications
- Create and distribute press releases and press materials
- Proactively pitch and secure coverage for product and thought leadership stories
- Manage and execute all PR first activations
- Industry Award Submissions - ensuring all deadlines are met as well as researching relevant awards (Licensing Excellence Awards, Licensing Awards UK, B&LLAs, etc)
- Upload press releases and imagery to website
- Monitoring trade and consumer media for competitor news
CMS:
- Write and implement content for B2B focused website
- Work with digital teams to ensure strong SEO performance across website channels
- Increase website MQLs for the sales team
- Consistent content development for website across product, partner, and business news
CRM:
- Plan and implement all email campaigns - bi-annuals, bi-weekly, event invitations etc.
- Manage customer data and feedback
Special Projects:
- Support in the management and execution of any brand & special project, e.g. Anniversary campaigns
- Support the maintenance and development of internal marketing processes, and systems, such as Monday.com, Google Drive, and CMS
- Support Smiley Movement and the Charity Film Awards where needed
Project Management:
- Strong project management
- Implement and own critical paths from inception to delivery across all work streams
- Communicate with internal and external stakeholders across work streams regarding status and delivery
- Ownership and budget management across trade marketing, PR, and events
Key Skills & Experience:
- 4+ years’ experience in PR, Event Management, and Trade Marketing
- Experience in both B2B and B2C industries
- A vibrant and positive attitude to work & ability to adapt quickly with a can-do attitude
- Must be able to work independently at pace.
- Experience in managing budgets and working with suppliers to ensure actionable results
- Ability to build strong relationships with key stakeholders and influence at all levels including C suite.
- Strong commercial acumen and ability to work with sales team to ensure results
- Ability to understand data and develop an insight informed approach
- Strong planning and organisational skills with attention to detail
- Strong digital first copywriting capabilities, in both short and long form
- Event management experience particularly with trade shows and consumer events
- Knowledge of licensing media and consumer media
- Experience working with global partners and cross-market activations
- Experience within licensing businesses/ brands
- A well rounded and current understanding of the global fashion, beauty and lifestyle brands
Salary & Benefits:
- 33 days holiday (including bank holidays)
- WFH Fridays
- Access to Perkbox and Vitality health insurance
Marketing and PR Manager employer: Smiley Company
The Smiley Company is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With a commitment to employee growth, we offer extensive benefits including 33 days of holiday, flexible working options, and access to health insurance, ensuring our team members feel valued and supported. Join us in a dynamic environment where your contributions will make a meaningful impact on a globally recognised brand.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and PR Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smiley Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smiley Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smiley Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smiley Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing and PR Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smiley Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smiley Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smiley Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smiley Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smiley Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smiley Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
