At a Glance
- Tasks: Manage social media channels and create engaging content for a global brand.
- Company: Join the award-winning Smiley Company, spreading positivity and creativity.
- Benefits: Competitive salary, 33 days holiday, and a vibrant team culture.
- Other info: Perfect for proactive individuals passionate about digital trends and community engagement.
- Why this job: Be part of a dynamic team driving positive change through creative storytelling.
- Qualifications: Experience in social media management and content creation is essential.
The predicted salary is between 30000 - 40000 £ per year.
About Smiley
The Smiley Company is a globally renowned, award-winning licensor working with leading licensees and premier retail partners to bring our family of brands to life. Our presence spans across fashion, home, entertainment, lifestyle, and consumer goods categories. For over 50 years, Smiley has spread optimism and creativity through innovative, iconic products that remind people of the power of a smile. We are a dynamic team with a passion for creativity and storytelling, and we celebrate diversity in an inclusive, learning-focused environment.
About Smiley Movement
Smiley Movement is a non-profit community interest company powered by The Smiley Company. Its mission is to inspire positive change through media, events, and digital content that highlight good news and support charities and impact-led initiatives.
Purpose of the Role
The Smiley Company is looking for a passionate and ambitious Social Media & Content Executive to join our team. This is a hands-on opportunity to gain in-depth experience in social media management, and creative content development for a global brand. In this role, you will support the Smiley social team across a wide range of projects, including the day-to-day management of the Smiley and Smiley Movement social channels. You’ll contribute to the creation and curation of engaging, social-first content, manage the content calendar, and deliver platform-appropriate copy that brings each brand’s personality to life. You will also help shape and refine Smiley’s tone of voice across its distinct brand identities.
As Social Media & Content Executive, you will play an important role in strengthening Smiley’s digital presence across multiple lifestyle categories, from fashion to beauty to home. Working closely with the Senior Social Media Manager, you’ll support campaign development, community engagement, and ongoing channel optimisation to drive meaningful results. This role is perfect for someone enthusiastic, proactive, and highly organised, with a genuine passion for social media, emerging digital trends, and creative content production. If you’re excited to grow your skills in a fast-paced, collaborative environment, we’d love to hear from you.
Key Responsibilities
- Social Media & Community Management
- Own daily community management across all Smiley and Smiley Movement social platforms, including Instagram, Facebook, TikTok, LinkedIn, and Pinterest.
- Maintain a consistent, on-brand presence by responding to comments, DMs, and community interactions in a timely and professional manner.
- Monitor channel performance and audience sentiment, escalating opportunities or risks where needed.
- Content Creation & Execution
- Confidently create social-first content, with emphasis on shooting and editing short-form video assets for TikTok and Instagram Reels.
- Deliver high-quality copywriting tailored to each platform, adapting voice and messaging for different brand identities - from high-fashion editorial storytelling for Smiley to purpose-led, impact-focused messaging for Smiley Movement.
- Curate, manage, and maintain a dynamic content schedule that drives consistent, high-impact storytelling across all channels.
- Work closely with internal teams to source assets, brief designers, and ensure content aligns with wider brand objectives.
- Campaign Support
- Support the Senior Social Media Manager in planning and executing social media campaigns across multiple brands.
- Identify relevant UGC creators, supporting briefing, content coordination, and asset delivery.
- Assist in monitoring campaign performance and gathering insights for optimisation.
- Analysis, Reporting & Optimisation
- Use social listening, analytics, and scheduling tools (e.g., Sprout Social, Sprinklr) to track channel performance, content effectiveness, and community insights.
- Produce regular reporting dashboards, summarising key metrics, learnings, and recommendations for continual platform and content improvement.
- Stay informed of algorithm updates, platform behaviours, emerging features, and digital trends to enhance the strategic direction of each channel.
- Collaboration, Organisation & Ways of Working
- Work both independently and collaboratively within a fast-paced, creative environment.
- Maintain excellent organisation and attention to detail across all tasks, ensuring deadlines are consistently met.
- Bring a proactive, solutions-focused mindset to daily work, demonstrating adaptability and responsiveness to changing priorities.
- Uphold Smiley’s brand values and contribute positively to team culture and innovation.
About you
Essential Skills & Experience
- Experience managing social media platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest)
- Day-to-day community management experience (comments, DMs, engagement)
- Ability to create social-first content, including short-form video
- Basic video shooting and editing skills
- Strong copywriting skills with ability to adapt tone of voice across platforms
- Experience managing or contributing to a content calendar
- Familiarity with social media analytics and scheduling tools
- Ability to track performance and understand key social metrics
- Strong organisational skills and attention to detail
- Ability to work collaboratively in a fast-paced environment
- Proactive, adaptable, and reliable approach
Desirable Skills & Experience
- Experience supporting or executing social media campaigns
- Experience working with influencer content
- Experience working across multiple brands or brand identities
- Experience within lifestyle, fashion, beauty, or purpose-led brands
- Familiarity with social listening tools (e.g. Sprout, Sprinklr)
- Interest in digital trends, platform algorithms, and emerging features
- Experience working closely with senior social or marketing stakeholders
Salary & Benefits
Competitive base Salary
33 days holiday (including
Social Media & Content Executive: Growth & Campaigns in London employer: Smiley Company
At Smiley, we pride ourselves on being an exceptional employer that fosters creativity and inclusivity within a vibrant team environment. Our commitment to employee growth is evident through hands-on opportunities in social media management and content creation, allowing you to thrive in a fast-paced setting while contributing to meaningful campaigns that inspire positive change. With competitive benefits and a culture that celebrates diversity, joining Smiley means becoming part of a legacy that spreads optimism and innovation across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Content Executive: Growth & Campaigns in London
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and showcase your creativity. Share content that reflects your personality and aligns with the Smiley brand – think vibrant, optimistic, and engaging!
✨Tip Number 2
Network like a pro! Connect with people in the industry on platforms like LinkedIn. Engage with their posts, share your insights, and don’t be shy to slide into DMs. Building relationships can open doors to opportunities we might not even know about!
✨Tip Number 3
Show off your skills! Create a portfolio or a personal project that highlights your social media management and content creation abilities. This could be a mock campaign for Smiley or a series of posts that demonstrate your knack for storytelling.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Smiley team. Don’t forget to follow up after applying – a little nudge can go a long way!
We think you need these skills to ace Social Media & Content Executive: Growth & Campaigns in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for social media and content creation shine through. We want to see your genuine interest in the Smiley brand and how you can contribute to our mission of spreading positivity.
Tailor Your Content:Make sure to adapt your application to reflect the tone of voice we use at Smiley. Whether it’s playful or purpose-driven, show us you understand our brand identities and can communicate effectively across different platforms.
Highlight Relevant Experience:Don’t forget to showcase any experience you have with social media management, community engagement, or content creation. We love seeing examples of your work, so feel free to include links to your portfolio or previous campaigns you've been involved in.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our dynamic team!
How to prepare for a job interview at Smiley Company
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their unique features and how they cater to different audiences. This will show your potential employer that you understand the nuances of each platform and can tailor content accordingly.
✨Showcase Your Creativity
Prepare a portfolio or examples of your previous work that highlight your ability to create engaging, social-first content. Whether it’s short-form videos or clever copywriting, having tangible examples will demonstrate your skills and passion for the role. Don’t forget to explain the thought process behind your creations!
✨Understand the Brand's Voice
Research Smiley and Smiley Movement thoroughly. Understand their brand values, tone of voice, and target audience. During the interview, be ready to discuss how you would adapt your writing style to fit their distinct identities. This shows that you’re not just looking for any job, but are genuinely interested in contributing to their mission.
✨Be Ready to Discuss Trends
Stay updated on the latest digital trends and social media algorithms. Be prepared to discuss how these trends could impact Smiley’s social strategy. Showing that you’re proactive about learning and adapting to changes in the digital landscape will impress your interviewers and demonstrate your commitment to the role.
