At a Glance
- Tasks: Manage social media channels and create engaging content for a global brand.
- Company: Join the award-winning Smiley Company, spreading positivity and creativity.
- Benefits: Enjoy competitive salary, 33 days holiday, and flexible work options.
- Other info: Perfect for creative minds eager to grow in a fast-paced environment.
- Why this job: Be part of a dynamic team making a real impact through social media.
- Qualifications: Experience in social media management and content creation is essential.
The predicted salary is between 30000 - 40000 £ per year.
About Smiley
The Smiley Company is a globally renowned, award-winning licensor working with leading licensees and premier retail partners to bring our family of brands to life. Our presence spans across fashion, home, entertainment, lifestyle, and consumer goods categories. For over 50 years, Smiley has spread optimism and creativity through innovative, iconic products that remind people of the power of a smile. We are a dynamic team with a passion for creativity and storytelling, and we celebrate diversity in an inclusive, learning-focused environment.
About Smiley Movement
Smiley Movement is a non-profit community interest company powered by The Smiley Company. Its mission is to inspire positive change through media, events, and digital content that highlight good news and support charities and impact-led initiatives.
Purpose of the Role
The Smiley Company is looking for a passionate and ambitious Social Media & Content Executive to join our team. This is a hands-on opportunity to gain in-depth experience in social media management, and creative content development for a global brand. In this role, you will support the Smiley social team across a wide range of projects, including the day-to-day management of the Smiley and Smiley Movement social channels. You’ll contribute to the creation and curation of engaging, social-first content, manage the content calendar, and deliver platform-appropriate copy that brings each brand’s personality to life. You will also help shape and refine Smiley’s tone of voice across its distinct brand identities. As Social Media & Content Executive, you will play an important role in strengthening Smiley’s digital presence across multiple lifestyle categories, from fashion to beauty to home. Working closely with the Senior Social Media Manager, you’ll support campaign development, community engagement, and ongoing channel optimisation to drive meaningful results. This role is perfect for someone enthusiastic, proactive, and highly organised, with a genuine passion for social media, emerging digital trends, and creative content production. If you’re excited to grow your skills in a fast-paced, collaborative environment, we’d love to hear from you.
Key Responsibilities
- Social Media & Community Management: Own daily community management across all Smiley and Smiley Movement social platforms, including Instagram, Facebook, TikTok, LinkedIn, and Pinterest. Maintain a consistent, on-brand presence by responding to comments, DMs, and community interactions in a timely and professional manner. Monitor channel performance and audience sentiment, escalating opportunities or risks where needed.
- Content Creation & Execution: Confidently create social-first content, with emphasis on shooting and editing short-form video assets for TikTok and Instagram Reels. Deliver high-quality copywriting tailored to each platform, adapting voice and messaging for different brand identities - from high-fashion editorial storytelling for Smiley to purpose-led, impact-focused messaging for Smiley Movement. Curate, manage, and maintain a dynamic content schedule that drives consistent, high-impact storytelling across all channels. Work closely with internal teams to source assets, brief designers, and ensure content aligns with wider brand objectives.
- Campaign Support: Support the Senior Social Media Manager in planning and executing social media campaigns across multiple brands. Identify relevant UGC creators, supporting briefing, content coordination, and asset delivery. Assist in monitoring campaign performance and gathering insights for optimisation.
- Analysis, Reporting & Optimisation: Use social listening, analytics, and scheduling tools (e.g., Sprout Social, Sprinklr) to track channel performance, content effectiveness, and community insights. Produce regular reporting dashboards, summarising key metrics, learnings, and recommendations for continual platform and content improvement. Stay informed of algorithm updates, platform behaviours, emerging features, and digital trends to enhance the strategic direction of each channel.
- Collaboration, Organisation & Ways of Working: Work both independently and collaboratively within a fast-paced, creative environment. Maintain excellent organisation and attention to detail across all tasks, ensuring deadlines are consistently met. Bring a proactive, solutions-focused mindset to daily work, demonstrating adaptability and responsiveness to changing priorities. Uphold Smiley’s brand values and contribute positively to team culture and innovation.
About you
Essential Skills & Experience:
- Experience managing social media platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest)
- Day-to-day community management experience (comments, DMs, engagement)
- Ability to create social-first content, including short-form video
- Basic video shooting and editing skills
- Strong copywriting skills with ability to adapt tone of voice across platforms
- Experience managing or contributing to a content calendar
- Familiarity with social media analytics and scheduling tools
- Ability to track performance and understand key social metrics
- Strong organisational skills and attention to detail
- Ability to work collaboratively in a fast-paced environment
- Proactive, adaptable, and reliable approach
Desirable Skills & Experience:
- Experience supporting or executing social media campaigns
- Experience working with influencer content
- Experience working across multiple brands or brand identities
- Experience within lifestyle, fashion, beauty, or purpose-led brands
- Familiarity with social listening tools (e.g. Sprout, Sprinklr)
- Interest in digital trends, platform algorithms, and emerging features
- Experience working closely with senior social or marketing stakeholders
Salary & Benefits:
- Competitive base Salary
- 33 days holiday (including bank holidays)
- Pension scheme
- WFH Fridays
- Access to Perkbox and Vitality health insurance
- Summer & Christmas events
- Reduced summer hours
Social Media and Content Executive in London employer: Smiley Company
The Smiley Company is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and storytelling thrive. As a Social Media and Content Executive, you will enjoy competitive benefits, including 33 days of holiday, a pension scheme, and opportunities for professional growth in a dynamic environment that celebrates diversity and innovation. With a focus on meaningful impact through the Smiley Movement, you'll be part of a team dedicated to inspiring positive change while developing your skills in social media management and content creation.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Content Executive in London
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and showcase your creativity. Engage with brands you love, comment on their posts, and share relevant content to show you're already part of the community.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or attend events related to social media and content creation. Don’t be shy—reach out to current employees at Smiley and ask about their experiences!
✨Tip Number 3
Show off your skills! Create a portfolio that highlights your best social media content, including any short-form videos you've made. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Smiley team. Don’t forget to tailor your application to reflect your passion for creativity and storytelling!
We think you need these skills to ace Social Media and Content Executive in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and content creation shine through. We want to see that you’re genuinely excited about the role and the impact you can make at Smiley!
Tailor Your Content:Make sure to adapt your application to reflect our brand's tone of voice. Use engaging language and showcase your ability to create platform-appropriate copy that resonates with different audiences.
Highlight Relevant Experience:Don’t forget to mention any hands-on experience you have with social media management or content creation. Whether it’s community management or crafting short-form videos, we want to know how your skills align with what we do!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Smiley Company
✨Know Your Platforms
Before the interview, make sure you’re familiar with Smiley's social media channels. Dive into their Instagram, TikTok, and Facebook pages to understand their tone, style, and the type of content they share. This will help you demonstrate your knowledge and show how you can contribute to their unique brand voice.
✨Showcase Your Creativity
Prepare a portfolio of your previous social media work, especially any short-form videos or campaigns you've created. Be ready to discuss your creative process and how you adapt content for different platforms. This is your chance to shine and show how your creativity aligns with Smiley’s mission of spreading optimism.
✨Engagement is Key
Think about how you would manage community interactions on Smiley's platforms. Come up with examples of how you’ve successfully engaged with audiences in the past. Highlight your ability to respond to comments and DMs professionally and timely, as this is crucial for maintaining a positive brand presence.
✨Stay Ahead of Trends
Familiarise yourself with the latest digital trends and platform updates. Be prepared to discuss how you would leverage these trends to enhance Smiley's social media strategy. Showing that you’re proactive and knowledgeable about the ever-evolving social landscape will impress the interviewers.
