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For Companies At a Glance
- Tasks: Lead and optimise programmatic display campaigns to drive sales and leads.
- Company: Smile White is revolutionising cosmetic dentistry, making it accessible for everyone.
- Benefits: Enjoy a competitive salary, annual bonus, and a vibrant office culture in Leeds.
- Why this job: Join a purpose-driven team and make a real impact on people's lives.
- Qualifications: 2-3 years in programmatic advertising with strong GDN knowledge required.
- Other info: Be part of a supportive and ambitious team in a fast-paced environment.
The predicted salary is between 34000 - 42000 £ per year.
We're hiring for a Programmatic Display Manager in Leeds (Office-Based, Full-Time) on a permanent basis with a salary of £40,000–£50,000 + Annual Bonus.
Smile White is on a mission to make premium cosmetic dentistry accessible, and we’re growing fast. We’re looking for a performance-focused Programmatic Display Manager to take charge of our display advertising strategy and help drive high-volume B2C lead generation and sales.
If you have 2–3 years’ experience managing programmatic campaigns (agency or client-side), know your way around Google Display Network (GDN), and can prove you’ve delivered results through well-structured, metric-driven campaigns – this could be the perfect next step in your career.
What You'll Be Doing:
- Plan, execute and optimise programmatic display campaigns across Google Display and other platforms
- Focus on driving sales and lead volume through targeted, data-backed strategies
- Manage budgets and performance KPIs (CPM, CPC, CPA, CTR, ROAS, etc.)
- Build and test audience segments, placements and creative variations to improve performance
- Collaborate with design and content teams to brief in display creatives and landing pages
- Report on campaign performance, extracting actionable insights to guide future strategy
- Stay on top of the latest trends and technologies in programmatic and display advertising
What We’re Looking For:
- 2–3 years' experience in programmatic display advertising, either agency or in-house
- Strong hands-on knowledge of Google Display Network (GDN) and experience of other Demand Side Platforms (DSPs)
- Proven track record of delivering B2C campaign performance – driving lead volume and/or sales
- Confident using data to inform targeting, bidding, and creative decisions
- Comfortable managing 5- to 6-figure campaign budgets
- Detail-oriented, analytical and commercially minded
- Experience with DV360 or other DSPs is a bonus
What You’ll Get:
- £40,000–£50,000 salary (DOE)
- Annual performance bonus
- Full-time, office-based role in our modern Leeds HQ
- Ownership of a key acquisition channel
- Work in a purpose-led company that changes people’s lives
- Supportive, ambitious and fast-paced team culture
Ready to make an impact with Smile White? Send your CV and a short note about your display experience to us.
Programmatic Display Manager employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Display Manager
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising. This will not only help you during interviews but also show that you're proactive and passionate about the industry.
✨Tip Number 2
Network with professionals in the field, especially those who have experience with Google Display Network and other DSPs. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed, focusing on the metrics you achieved. Being able to articulate your successes with data-driven results will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you use data to inform your decisions. Highlighting your comfort with managing budgets and performance KPIs will demonstrate your capability for this role.
We think you need these skills to ace Programmatic Display Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 2-3 years of experience in programmatic display advertising. Focus on specific achievements related to managing campaigns, especially those that demonstrate your ability to drive lead generation and sales.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the role and how your skills align with Smile White's mission. Mention your hands-on knowledge of Google Display Network and any experience with other Demand Side Platforms.
Showcase Your Results: When detailing your previous roles, include quantifiable results from your campaigns. Use metrics like CPM, CPC, CPA, CTR, and ROAS to illustrate your success in driving performance and achieving KPIs.
Stay Current: Demonstrate your knowledge of the latest trends and technologies in programmatic and display advertising. Mention any recent developments or tools you've used that could benefit Smile White's advertising strategy.
How to prepare for a job interview at Smile White
✨Know Your Metrics
Familiarise yourself with key performance indicators like CPM, CPC, CPA, CTR, and ROAS. Be prepared to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Campaign Success
Prepare specific examples of successful programmatic campaigns you've managed. Highlight the strategies you implemented and the outcomes achieved, especially in terms of lead generation and sales.
✨Demonstrate Data-Driven Decision Making
Be ready to explain how you use data to inform your targeting, bidding, and creative decisions. Discuss any tools or platforms you've used to analyse campaign performance.
✨Stay Updated on Industry Trends
Research the latest trends and technologies in programmatic and display advertising. Showing that you're proactive about staying informed can set you apart from other candidates.
