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- Tasks: Lead paid social strategy to generate B2C leads and optimise campaigns.
- Company: Smile White is revolutionising cosmetic dentistry with a focus on impactful results.
- Benefits: Enjoy a competitive salary, annual bonus, and the freedom to shape your strategy.
- Why this job: Join a fast-growing team making a real difference in people's lives.
- Qualifications: 3-5 years of paid social experience with a focus on B2C lead generation required.
- Other info: Office-based role in Leeds; perfect for those ready to make an impact.
The predicted salary is between 34000 - 42000 £ per year.
Smile White is transforming cosmetic dentistry – and we need a Paid Social Manager who knows how to scale B2C brands, drive high-quality leads, and deliver serious performance.
If you’ve taken a brand from X to Y, managed large-scale paid social budgets, and know how to turn scrolls into sign-ups, this is your opportunity to lead strategy and make a tangible impact in a fast-growing business.
What You'll Be Doing:
- Own and lead the paid social strategy focused on B2C lead generation
- Plan, launch and optimise campaigns across Meta, TikTok, LinkedIn and other platforms
- Manage significant monthly ad spend across multiple funnels
- Build and test creative strategies in collaboration with our content team
- Monitor lead quality, cost per acquisition, ROAS and lifetime value metrics
- Deliver weekly performance insights, learnings and strategic recommendations
- Stay ahead of platform updates, targeting capabilities and creative trends
We're Looking for Someone Who:
- Has 3–5 years of paid social experience with a B2C lead generation focus
- Has scaled a brand – ideally from early growth to multi-million pound revenue
- Is confident managing large budgets (5–6 figures monthly) and optimising for results
- Is data-driven, commercially minded, and relentless about performance
- Knows how to brief, test and iterate on high-converting ad creatives
- Brings a track record of measurable impact (e.g. CPL reduction, lead quality improvement, revenue growth)
What You’ll Get:
- £40,000–£50,000 salary (DOE)
- Annual bonus tied to performance
- Freedom to own the channel and shape the strategy
- A brand that’s making a real difference in people’s lives
- A collaborative, ambitious and fast-moving team environment
Ready to build something brilliant? Send your CV and a short note telling us how you’ve helped take a brand from X to Y.
Smile White – Be the reason someone smiles.
Paid Social Manager employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially on platforms like Meta and TikTok. Being able to discuss recent updates or successful campaigns during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Prepare specific examples of how you've successfully scaled a brand in the past. Be ready to share metrics that demonstrate your impact, such as cost per lead reduction or revenue growth, as this will highlight your experience and results-driven mindset.
✨Tip Number 3
Research Smile White and understand their mission in transforming cosmetic dentistry. Tailoring your conversation to align with their goals and values will help you stand out as a candidate who is genuinely interested in contributing to their success.
✨Tip Number 4
Network with professionals in the B2C marketing space, particularly those with experience in paid social. Engaging with industry peers can provide insights and potentially valuable connections that may help you during the application process.
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid social management, especially focusing on B2C lead generation. Include specific examples of brands you've scaled and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, explain how your skills align with the role. Share a brief story about a successful campaign you've managed, detailing how you turned scrolls into sign-ups and the impact it had on the brand.
Showcase Data-Driven Achievements: When discussing your past roles, emphasise your data-driven approach. Include metrics like cost per lead (CPL) reduction, return on ad spend (ROAS), and any significant revenue growth you've contributed to.
Highlight Creative Collaboration: Mention your experience working with content teams to develop high-converting ad creatives. Provide examples of how you’ve tested and iterated on creative strategies to optimise campaign performance.
How to prepare for a job interview at Smile White
✨Showcase Your Success Stories
Prepare specific examples of how you've scaled a brand and managed large-scale paid social budgets. Highlight measurable impacts like cost per lead reduction or revenue growth to demonstrate your effectiveness.
✨Know the Platforms Inside Out
Familiarise yourself with the latest updates and features on Meta, TikTok, and LinkedIn. Be ready to discuss how you would leverage these platforms for B2C lead generation and what creative strategies you would implement.
✨Be Data-Driven
Emphasise your analytical skills by discussing how you monitor key metrics such as lead quality, ROAS, and lifetime value. Prepare to explain how you use data to optimise campaigns and drive performance.
✨Collaborate and Communicate
Highlight your experience working with content teams to build and test creative strategies. Show that you can effectively communicate your ideas and collaborate to achieve campaign goals.
