At a Glance
- Tasks: Lead and optimise paid media campaigns across Google, Microsoft, and Meta Ads.
- Company: Join Smile White and Yorkshire Dental Suite, a dynamic dental marketing team.
- Benefits: Competitive salary up to £40k, full-time role, and hands-on experience.
- Other info: Opportunity for career growth in a fast-paced, collaborative environment.
- Why this job: Take ownership of large-scale budgets and make a real impact on brand growth.
- Qualifications: Experience managing Google Ads and a strong analytical mindset required.
The predicted salary is between 40000 - 40000 £ per year.
Smile White and Yorkshire Dental Suite are looking for a skilled Paid Media Manager to lead and optimise paid media activity across both brands. This is a hands-on performance marketing role suited to someone who is confident in managing large-scale paid media budgets, building campaigns, analysing performance data, improving conversion efficiency, and working closely with wider marketing, CRM, sales, and leadership teams.
The successful candidate will be responsible for driving high-quality lead generation across Google Ads, Microsoft Ads, Meta Ads, affiliate channels, and other paid media platforms, with a strong focus on performance, attribution, reporting, and continuous optimisation.
Key Responsibilities- Manage, optimise, and scale Google Ads campaigns across Smile White and Yorkshire Dental Suite
- Build and implement new campaigns across Search, Performance Max, Demand Gen, YouTube, Display, and other relevant Google Ads formats
- Manage Microsoft Ads activity, ensuring strong alignment with wider paid search strategy
- Manage and optimise Meta Ads campaigns across Facebook and Instagram and liaise with externals for strategy alignment
- Support affiliate activity across platforms such as Awin and Linkby
- Monitor and manage paid media budgets across multiple channels, with total spend exceeding £1m
- Analyse campaign performance across CPL, CPA, ROAS, conversion volume, lead quality, and sales outcomes
- Work with HubSpot and CRM data to assess lead quality, sales performance, and funnel efficiency
- Support attribution analysis and conversion tracking improvements across paid media activity
- Use Google Tag Manager to support tracking implementation, testing, and troubleshooting
- Work with landing pages and CRO testing to improve conversion rates across paid campaigns
- Collaborate with creative, web, sales, and operational teams to improve campaign performance
- Build and maintain reports using Google Sheets, Excel, and platform data
- Provide clear performance updates and recommendations to senior stakeholders
- Identify opportunities for campaign expansion, budget reallocation, testing, and performance improvement
- Strong hands-on experience managing Google Ads campaigns
- Experience managing a £10 million+ per year budget
- 2 years + experience
- Experience with Microsoft Ads and Meta Ads
- Strong understanding of lead generation campaigns
- Experience using HubSpot or a similar CRM platform
- Good understanding of attribution, tracking, and conversion measurement
- Confidence using Google Tag Manager
- Experience working with landing pages, CRO testing, or conversion-focused web changes
- Strong reporting skills using Google Sheets, Excel, and platform data
- Ability to analyse performance data and turn insights into clear actions
- Commercial mindset with a focus on revenue, lead quality, and efficiency
- Strong communication skills and confidence presenting performance to stakeholders
- Experience in healthcare, dental, cosmetic, lead generation, or high-volume performance marketing
- Experience with Awin, Linkby, or affiliate partnerships
- Experience working with offline conversion tracking or CRM-based conversion journeys
- Experience managing multiple brands or accounts at the same time
- Knowledge of GA4, Looker Studio, Zapier, or other reporting and automation tools
We are looking for someone analytical, proactive, and commercially focused. The ideal candidate will be comfortable owning paid media performance from strategy through to execution, while also being able to communicate clearly with senior stakeholders. You should be confident working with data, spotting performance trends, testing new approaches, and improving campaign efficiency across the full customer journey. This role would suit someone who wants ownership, responsibility, and the opportunity to manage large-scale paid media activity across two fast-growing brands.
Paid Media Manager employer: Smile White
At Smile White and Yorkshire Dental Suite, we pride ourselves on fostering a dynamic work environment that encourages creativity and collaboration. As a Paid Media Manager in Leeds, you'll benefit from a competitive salary, comprehensive training, and opportunities for professional growth within our expanding brands. Join us to make a meaningful impact in performance marketing while enjoying a supportive culture that values innovation and results.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This is your chance to demonstrate your expertise in managing large-scale budgets and optimising performance. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid media management. Be ready to discuss your experience with Google Ads, Microsoft Ads, and Meta Ads. Show them you’re not just a numbers person but also someone who can communicate insights effectively.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you that Paid Media Manager role!
We think you need these skills to ace Paid Media Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Media Manager role. Highlight your experience with Google Ads, Microsoft Ads, and Meta Ads, and show us how you've successfully managed large budgets in the past.
Show Off Your Data Skills:We love numbers! Include specific examples of how you've analysed campaign performance and improved conversion rates. Use metrics like CPL, CPA, and ROAS to demonstrate your impact on previous campaigns.
Be Clear and Concise:When writing your application, keep it straightforward. We want to see your skills and experience without wading through fluff. Use bullet points where possible to make it easy for us to read.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Smile White
✨Know Your Numbers
Before the interview, brush up on your experience with managing large-scale budgets and campaign performance metrics. Be ready to discuss specific figures, like your previous budget management and the results you achieved. This shows confidence and a strong grasp of performance marketing.
✨Showcase Your Campaign Successes
Prepare to share detailed examples of successful campaigns you've managed, especially in Google Ads, Microsoft Ads, and Meta Ads. Highlight what strategies you implemented, how you optimised them, and the impact they had on lead generation and conversion rates.
✨Familiarise Yourself with Their Brands
Research Smile White and Yorkshire Dental Suite thoroughly. Understand their target audience, current marketing strategies, and any recent campaigns. This will help you tailor your responses and demonstrate genuine interest in the role and the brands.
✨Prepare for Data-Driven Questions
Expect questions that assess your analytical skills and ability to interpret performance data. Be ready to discuss how you use tools like Google Tag Manager and HubSpot to track conversions and improve campaign efficiency. Show that you can turn data insights into actionable strategies.
