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- Tasks: Lead marketing strategies and drive brand growth for Smile White.
- Company: Join Smile White, a fast-growing premium dental brand revolutionising oral health.
- Benefits: Enjoy competitive pay, flexible working, and the chance to shape our future.
- Why this job: Be part of a movement redefining smiles and boosting confidence in oral care.
- Qualifications: 8-10 years in senior marketing roles, preferably in FMCG or health sectors.
- Other info: Collaborate with a visionary leadership team in a dynamic, high-growth environment.
The predicted salary is between 36000 - 60000 £ per year.
Smile White is a fast-growing, premium dental brand under the YDS Group umbrella, delivering industry-leading oral care products and professional whitening solutions. Based in Leeds, we’re on a mission to redefine smiles and revolutionise the way people approach oral health and cosmetic dentistry. Backed by a passionate team and trusted by dental professionals, Smile White is more than just a product – it’s a movement towards confidence, beauty, and well-being.
We’re looking for a seasoned Marketing Lead to lead the strategic development and execution of our Smile White brand. This pivotal leadership role requires a creative, commercially-minded marketer with proven experience in building consumer-facing brands at scale. You will be responsible for driving brand growth, increasing market share, and positioning Smile White as the number one name in premium oral care.
Key Responsibilities- Brand Leadership: Own and evolve the Smile White brand strategy, ensuring consistent positioning, messaging, and visual identity across all channels.
- Strategic Planning: Develop and implement integrated marketing plans that align with our commercial objectives and growth targets.
- Team Leadership: Build, inspire, and lead a high-performing marketing team covering digital, PR, creative, and partnerships.
- Digital & Performance Marketing: Oversee digital campaigns, SEO, paid social, and content marketing, driving customer acquisition and retention.
- Creative Oversight: Manage end-to-end creative output from ideation through to execution, maintaining high standards and innovation.
- Market Intelligence: Stay ahead of industry trends, competitor activity, and consumer insights to inform brand direction.
- Budget Management: Manage the marketing budget effectively to maximise ROI and allocate resources strategically.
- Stakeholder Engagement: Collaborate closely with Sales, Product, and Executive leadership across the YDS Group to ensure alignment.
- Minimum 8–10 years in senior marketing roles, with at least 3 years at Head of level.
- Experience in FMCG, beauty, wellness, healthtech, or consumer healthcare is highly desirable.
- Strong strategic thinker with hands-on experience executing across digital, brand, and traditional marketing.
- Proven track record of scaling a brand, driving growth, and delivering measurable results.
- Natural leader and team builder, with excellent communication and influencing skills.
- Agile, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
- Be at the helm of a disruptive brand redefining oral care.
- Work closely with a visionary leadership team within a growing, ambitious Group.
- Enjoy a competitive salary, flexible working, and the chance to shape the future of Smile White.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Retail, Health and Personal Care Products
Marketing Lead employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Research Smile White thoroughly before your interview. Understand their brand values, mission, and recent marketing campaigns. This will help you demonstrate your genuine interest in the company and show how your experience aligns with their goals.
✨Tip Number 2
Network with current or former employees of Smile White on platforms like LinkedIn. Engaging with them can provide you with insider insights about the company culture and expectations, which can be invaluable during your discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led marketing initiatives in the past. Focus on metrics and results that showcase your ability to drive brand growth and market share, as these are key responsibilities for the role.
✨Tip Number 4
Stay updated on the latest trends in the oral care and wellness industries. Being able to speak knowledgeably about current market dynamics and consumer behaviour will position you as a well-informed candidate who can contribute to Smile White's strategic planning.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in consumer-facing brands. Emphasise your leadership roles and any specific achievements that align with the responsibilities of the Marketing Lead position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the dental industry and your understanding of Smile White's mission. Discuss how your skills and experiences make you the perfect fit for leading their marketing strategy.
Showcase Your Strategic Thinking: In your application, provide examples of how you've developed and executed successful marketing strategies in previous roles. Highlight your ability to drive brand growth and market share, as these are key aspects of the role.
Highlight Team Leadership Experience: Since the role involves leading a marketing team, be sure to mention your experience in building and inspiring teams. Include specific examples of how you've motivated your team to achieve marketing goals.
How to prepare for a job interview at Smile White
✨Showcase Your Brand Strategy Experience
As a Marketing Lead, you'll need to demonstrate your ability to develop and execute brand strategies. Prepare specific examples of how you've successfully positioned brands in the past, focusing on your strategic thinking and creative solutions.
✨Highlight Leadership Skills
This role requires strong team leadership. Be ready to discuss your experience in building and inspiring high-performing teams. Share anecdotes that illustrate your ability to motivate others and drive results through collaboration.
✨Understand the Market Landscape
Familiarise yourself with the latest trends in oral care and consumer healthcare. During the interview, reference current industry insights and competitor activities to show that you are proactive and knowledgeable about the market.
✨Prepare for Budget Management Questions
Since budget management is a key responsibility, be prepared to discuss your experience in managing marketing budgets. Highlight how you've maximised ROI in previous roles and any innovative strategies you've implemented to allocate resources effectively.
