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- Tasks: Lead and manage influencer partnerships to create engaging marketing campaigns.
- Company: Join YDS Group, a fast-growing dental brand reshaping patient experiences.
- Benefits: Creative work environment, career progression, and the chance to make an impact.
- Why this job: Shape a national influencer programme for two exciting brands and drive real results.
- Qualifications: Experience in influencer marketing and strong relationship-building skills.
- Other info: Be part of a dynamic team with big ambitions and innovative ideas.
The predicted salary is between 28800 - 48000 £ per year.
Location: Office-based (Leeds, UK-wide focus)
About Us
Join YDS Group, the team behind Smile White and Yorkshire Dental Suite - two of the UK's fastest-growing and most innovative dental brands. We're reshaping how people experience dental care through creativity, technology, and authentic brand storytelling.
We're now looking for a driven, strategic, and relationship-focused Influencer Manager to take our influencer partnerships to the next level. This is your chance to build and lead a national influencer programme at a truly exciting time in our growth journey.
About the Role
As Influencer Manager, you'll be the heartbeat of our creator partnerships - identifying, activating, and nurturing relationships with influencers who share our values and vision. You'll plan and deliver campaigns that spark conversation, drive engagement, and build genuine brand advocacy across the UK.
Key Responsibilities
- Develop and execute bold, creative influencer marketing strategies that drive awareness, engagement, and customer growth for Smile White and Yorkshire Dental Suite.
- Identify and build relationships with both micro and macro influencers across the UK, with a focus on lifestyle, beauty, and health sectors.
- Negotiate contracts, deliverables, and timelines to ensure smooth campaign delivery and maximum ROI.
- Work closely with the social media, content, and paid marketing teams to ensure influencer activity aligns with broader campaigns.
- Brief influencers clearly on brand messaging, tone, and compliance standards (ASA, CAP, GDPR).
- Manage campaign budgets, monitor spend, and report on key metrics including reach, engagement, conversions, and ROI.
- Review influencer content for quality, brand alignment, and authenticity - ensuring every collaboration feels real and on-brand.
- Stay ahead of influencer trends, platform developments, and emerging creators to keep campaigns innovative and relevant.
- Analyse performance data, draw insights, and continuously refine your approach for stronger results.
What We're Looking For
- Proven experience managing influencer campaigns for a consumer-facing brand.
- A strong network of influencer contacts across the UK, ideally in lifestyle, beauty, or health sectors.
- Excellent communication, relationship-building, and negotiation skills.
- Confident in managing multiple partnerships and campaigns simultaneously.
- Strong understanding of influencer performance metrics and data tracking tools.
- A creative storyteller who understands what makes content feel authentic and impactful.
- Organised, detail-oriented, and calm under pressure.
- Up-to-date knowledge of influencer marketing best practices and regulations.
Why Join YDS Group
- Lead and shape a national influencer marketing programme for two high-growth, household-name brands.
- Work in a creative, collaborative, and forward-thinking environment that rewards innovation and results.
- Enjoy real career progression as part of a fast-expanding marketing team with big ambitions.
- Be part of an exciting growth story - this is the perfect time to join and make your mark.
If you're passionate about building meaningful influencer relationships, crafting authentic campaigns, and driving measurable impact, we want to hear from you. Apply now and help us shape the next chapter of YDS Group's digital journey.
Influencer Marketing Manager in Leeds employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager in Leeds
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and local meetups to connect with influencers and other marketing professionals. Building relationships in person can give you an edge over the competition.
✨Tip Number 2
Show off your creativity! When reaching out to potential employers or influencers, share unique ideas for campaigns that align with their brand. This not only showcases your skills but also demonstrates your passion for the role.
✨Tip Number 3
Stay updated on trends! Follow influencer marketing news and social media trends to keep your strategies fresh and relevant. This knowledge will help you stand out during interviews and discussions.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience with influencer campaigns and how you can contribute to our growth story.
We think you need these skills to ace Influencer Marketing Manager in Leeds
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for influencer marketing shine through. We want to see that you’re genuinely excited about building relationships and creating impactful campaigns!
Tailor Your Experience: Make sure to highlight your relevant experience in managing influencer campaigns. We love seeing how your past roles align with what we’re looking for, so don’t hold back on those details!
Be Authentic: Just like the influencers you’ll be working with, we value authenticity. Write in a way that feels true to you and reflects your personality. This is your chance to stand out from the crowd!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with YDS Group!
How to prepare for a job interview at Smile White
✨Know Your Influencers
Before the interview, research influencers in the lifestyle, beauty, and health sectors. Be ready to discuss specific examples of successful campaigns you've managed and how you built relationships with these influencers. This shows your understanding of the industry and your proactive approach.
✨Showcase Your Creativity
Prepare to share bold and creative ideas for influencer marketing strategies that could work for Smile White and Yorkshire Dental Suite. Think outside the box and be ready to explain how your ideas can drive engagement and brand advocacy. This will demonstrate your strategic thinking and passion for the role.
✨Master the Metrics
Brush up on your knowledge of influencer performance metrics and data tracking tools. Be prepared to discuss how you analyse campaign performance and refine strategies based on insights. This will highlight your analytical skills and your ability to deliver measurable results.
✨Communicate Clearly
Practice articulating your thoughts clearly and confidently. Since the role involves briefing influencers on brand messaging and compliance standards, showcasing your excellent communication skills during the interview is crucial. Consider role-playing potential scenarios to build your confidence.
