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For Companies At a Glance
- Tasks: Lead CRM strategies to enhance patient relationships and drive engagement.
- Company: Join Smile White & Yorkshire Dental Suite, innovators in dental care.
- Benefits: Enjoy a competitive salary and a creative, autonomous work environment.
- Why this job: Be part of a fast-growing team that values innovation and customer experience.
- Qualifications: 3+ years in CRM, strong analytical skills, and a passion for storytelling.
- Other info: Collaborate with diverse teams and ensure compliance with data regulations.
The predicted salary is between 28800 - 43200 £ per year.
Location: Leeds, LS12
Company: Smile White & Yorkshire Dental Suite
Salary: Competitive, based on experience
Job Type: Full-Time
About Us
Smile White and Yorkshire Dental Suite are two of the UK’s most forward-thinking dental brands, united by a shared vision: to deliver world-class dental care and transform patient experiences. With a commitment to innovation, luxury-level service, and digital-first solutions, we are growing fast—and we’re looking for a CRM expert to help drive that growth through smarter, data-driven customer relationships.
The Role
We’re seeking a dynamic and data-savvy CRM Manager to take ownership of our customer lifecycle strategies across both Smile White and Yorkshire Dental Suite. This role will be central to building deep, meaningful relationships with our patients—from first touchpoint through long-term loyalty. As CRM Manager, you'll develop and execute email, SMS, and automation campaigns that drive acquisition, conversion, and retention, while elevating the overall patient journey.
Key Responsibilities
- Strategy & Execution: Design and implement multi-channel CRM strategies across email, SMS, and in-app (if applicable) for both brands.
- Automation: Build and optimise automated workflows for new patient onboarding, re-engagement, loyalty, and cross-sell campaigns.
- Segmentation & Personalization: Develop smart segmentation strategies and personalised content to enhance engagement and response rates.
- Data & Insights: Monitor performance metrics (open rates, CTR, conversion, etc.) and use insights to continuously refine campaigns.
- Tools Management: Manage CRM platforms (e.g., HubSpot, Klaviyo, or similar) and ensure integration with booking systems and patient portals.
- Collaboration: Work closely with marketing, operations, and front-of-house teams to ensure consistent messaging and service experience.
- Compliance: Ensure all CRM activities comply with GDPR and other relevant data regulations.
Requirements
- 3+ years of hands-on CRM experience, ideally in a consumer-facing or healthcare environment.
- Strong knowledge of CRM platforms (HubSpot, Salesforce, or similar).
- Experience with email and SMS automation, A/B testing, and segmentation.
- Analytical mindset with the ability to interpret data and make insight-led decisions.
- Excellent written communication skills and attention to detail.
- Passion for customer experience, innovation, and brand storytelling.
- Knowledge of customer journey mapping tools or techniques.
Why Join Us?
Work with two of the UK’s most exciting and fast-growing dental brands. A team that values creativity, autonomy, and continuous improvement.
Internal Operations Manager employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Internal Operations Manager
✨Tip Number 1
Familiarise yourself with the latest trends in CRM strategies, especially in the healthcare sector. Understanding how to enhance patient experiences through data-driven insights will set you apart as a candidate.
✨Tip Number 2
Showcase your experience with specific CRM platforms like HubSpot or Salesforce. Be prepared to discuss how you've used these tools to drive customer engagement and retention in previous roles.
✨Tip Number 3
Prepare examples of successful multi-channel campaigns you've executed. Highlight your ability to segment audiences and personalise content, as this is crucial for the role.
✨Tip Number 4
Network with professionals in the dental or healthcare CRM space. Engaging with industry peers can provide valuable insights and potentially lead to referrals that strengthen your application.
We think you need these skills to ace Internal Operations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant CRM experience, particularly in consumer-facing or healthcare environments. Emphasise your skills in automation, segmentation, and data analysis, as these are key for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer experience and innovation. Mention specific examples of successful CRM strategies you've implemented in the past, and how they align with the company's vision.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive decisions in previous roles. Highlight any experience with performance metrics and how you've refined campaigns based on insights.
Highlight Compliance Knowledge: Since compliance with GDPR is crucial, mention any relevant experience you have in ensuring data protection and privacy in CRM activities. This will demonstrate your understanding of the regulatory landscape.
How to prepare for a job interview at Smile White
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, such as HubSpot or Salesforce. Be prepared to discuss your experience with these tools and how you've used them to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to inform your CRM strategies. Discuss specific metrics you've monitored, such as open rates or conversion rates, and how you've adjusted campaigns based on those insights.
✨Demonstrate Your Customer-Centric Approach
Highlight your passion for enhancing the customer experience. Share stories that illustrate how you've built meaningful relationships with customers and improved their journey through personalised communication.
✨Understand Compliance Requirements
Brush up on GDPR and other relevant data regulations. Be ready to explain how you ensure compliance in your CRM activities, as this is crucial for maintaining trust and integrity in customer relationships.
