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For Companies At a Glance
- Tasks: Lead CRO strategy, optimise user journeys, and drive revenue growth through data analysis.
- Company: Join Smile White, one of the UK's fastest-growing dental brands, based in Leeds.
- Benefits: Enjoy a competitive salary, rapid career progression, and a vibrant office environment.
- Why this job: Be part of a dynamic team, influence key outcomes, and make a real impact in a fast-paced industry.
- Qualifications: Proven CRO experience in lead generation or eCommerce, with strong analytical and strategic skills.
- Other info: This is a unique chance to shape the future of a growing company.
The predicted salary is between 42000 - 84000 £ per year.
Are you obsessed with performance, data, and driving real revenue growth? Ready to make your mark with one of the UK’s fastest-growing dental brands? Smile White is on the hunt for a world-class Conversion Rate Optimisation (CRO) Specialist to supercharge our online performance and help us dominate the market.
About the Role
We’re a lead generation powerhouse, and this is a crucial hire. You’ll play a pivotal role in bridging the gap between Google Ads conversions and actual revenue, optimising every touchpoint in the funnel to increase lead-to-sale conversion rates. You’ll work very closely with our Managing Director and report directly to the Marketing Director, taking full ownership of CRO across the board - from landing pages to split testing, funnel diagnostics, and user journey mapping.
What You’ll Be Doing
- Own the CRO strategy across all acquisition channels (landing pages, forms, UX).
- Analyse user behaviour and sales funnels to identify drop-off points and optimise them.
- Run continuous split and multivariate tests to drive improvements.
- Translate and present data insights into actionable, revenue-generating changes.
- Work alongside our paid ads team to boost ROAS and maximise conversion value.
- Leverage your lead gen and/or e-commerce background to scale our customer acquisition.
What We’re Looking For
- Proven track record in CRO within a lead generation or eCommerce environment.
- Deep understanding of Google Ads, user experience, analytics, and funnel optimisation.
- A strategic thinker with a hands-on attitude.
- Results-driven with a relentless focus on performance and ROI.
- Comfortable owning projects end-to-end and making data-backed decisions.
- Able to thrive in a fast-paced, entrepreneurial environment.
Salary & Perks
£70K + OTE DOE - Negotiable, we want the best in the business. Full-time, office-based in our stunning Landmark Leeds LS11 office. Opportunity to join a fast-growth company with huge headroom. Direct influence on business-critical outcomes. Rapid career progression and the ability to make a tangible impact.
Why Smile White?
We’re shaking up the dental industry and scaling fast - this is your opportunity to get in early, shape how we grow, and be part of something huge. We’re investing heavily in marketing and talent, and we’re building an elite performance team.
Conversion Rate Optimisation (CRO) Specialist (Leeds) employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation (CRO) Specialist (Leeds)
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation, especially within lead generation and eCommerce. Being able to discuss recent case studies or successful strategies during your interview will show that you're proactive and knowledgeable about the field.
✨Tip Number 2
Prepare to demonstrate your analytical skills by bringing examples of how you've previously identified drop-off points in sales funnels and the specific actions you took to optimise them. This will highlight your hands-on experience and strategic thinking.
✨Tip Number 3
Network with professionals in the CRO space, particularly those who have experience with Google Ads and user experience. Engaging with industry experts can provide insights and potentially valuable connections that may help you stand out in the application process.
✨Tip Number 4
Showcase your results-driven mindset by preparing metrics or KPIs from your previous roles that demonstrate your impact on revenue growth. Being able to quantify your achievements will resonate well with the hiring team at Smile White.
We think you need these skills to ace Conversion Rate Optimisation (CRO) Specialist (Leeds)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Conversion Rate Optimisation, particularly within lead generation or eCommerce. Use specific metrics to demonstrate your impact on previous projects.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven performance and how your skills align with the role. Mention your familiarity with Google Ads and your strategic approach to CRO.
Showcase Relevant Projects: Include examples of past projects where you successfully optimised conversion rates. Detail the strategies you implemented and the results achieved to showcase your expertise.
Prepare for Potential Questions: Anticipate questions related to your experience with user behaviour analysis and funnel optimisation. Be ready to discuss specific tools and methodologies you’ve used to drive improvements.
How to prepare for a job interview at Smile White
✨Showcase Your CRO Expertise
Be prepared to discuss your previous experience in conversion rate optimisation, particularly in lead generation or eCommerce. Highlight specific projects where you successfully improved conversion rates and the strategies you employed.
✨Understand the Company’s Goals
Research Smile White and understand their business model, target audience, and current marketing strategies. This will allow you to tailor your responses and demonstrate how your skills can directly contribute to their objectives.
✨Prepare Data-Driven Examples
Have concrete examples ready that illustrate your ability to analyse data and make informed decisions. Discuss how you've used analytics tools to identify drop-off points and optimise user journeys in past roles.
✨Demonstrate a Hands-On Approach
Emphasise your willingness to take ownership of projects and your hands-on attitude towards problem-solving. Share instances where you’ve led initiatives from start to finish, showcasing your strategic thinking and results-driven mindset.
