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For Companies At a Glance
- Tasks: Lead CRO strategy, optimise user journeys, and drive revenue growth.
- Company: Join Smile White, a fast-growing dental brand revolutionising the industry.
- Benefits: Competitive salary of £70K + OTE, rapid career progression, and a vibrant office environment.
- Why this job: Make a real impact in a dynamic team and shape the future of dental marketing.
- Qualifications: Proven CRO experience in lead gen or eCommerce, strong analytical skills, and strategic thinking.
- Other info: Work closely with top management and enjoy a fast-paced, entrepreneurial culture.
The predicted salary is between 42000 - 84000 £ per year.
Are you obsessed with performance, data, and driving real revenue growth? Ready to make your mark with one of the UK’s fastest-growing dental brands? Smile White is on the hunt for a world-class Conversion Rate Optimisation (CRO) Specialist to supercharge our online performance and help us dominate the market.
About the Role
We’re a lead generation powerhouse, and this is a crucial hire. You’ll play a pivotal role in bridging the gap between Google Ads conversions and actual revenue, optimising every touchpoint in the funnel to increase lead-to-sale conversion rates. You’ll work very closely with our Managing Director and report directly to the Marketing Director, taking full ownership of CRO across the board - from landing pages to split testing, funnel diagnostics, and user journey mapping.
What You’ll Be Doing
- Own the CRO strategy across all acquisition channels (landing pages, forms, UX).
- Analyse user behaviour and sales funnels to identify drop-off points and optimise them.
- Run continuous split and multivariate tests to drive improvements.
- Translate and present data insights into actionable, revenue-generating changes.
- Work alongside our paid ads team to boost ROAS and maximise conversion value.
- Leverage your lead gen and/or e-commerce background to scale our customer acquisition.
What We’re Looking For
- Proven track record in CRO within a lead generation or eCommerce environment.
- Deep understanding of Google Ads, user experience, analytics, and funnel optimisation.
- A strategic thinker with a hands-on attitude.
- Results-driven with a relentless focus on performance and ROI.
- Comfortable owning projects end-to-end and making data-backed decisions.
- Able to thrive in a fast-paced, entrepreneurial environment.
Salary & Perks
£70K + OTE DOE - Negotiable, we want the best in the business. Full-time, office-based in our stunning Landmark Leeds LS11 office. Opportunity to join a fast-growth company with huge headroom. Direct influence on business-critical outcomes. Rapid career progression and the ability to make a tangible impact.
Why Smile White?
We’re shaking up the dental industry and scaling fast - this is your opportunity to get in early, shape how we grow, and be part of something huge. We’re investing heavily in marketing and talent, and we’re building an elite performance team.
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation (CRO) Specialist (Leeds)
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation, especially within lead generation and eCommerce. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the CRO field, particularly those who have experience with Google Ads and user experience. Engaging with industry experts can provide you with valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past work where you've successfully improved conversion rates. Being able to demonstrate your impact with data will set you apart from other candidates.
✨Tip Number 4
Research Smile White thoroughly, including their current marketing strategies and online presence. Understanding their brand and how you can contribute to their growth will show your genuine interest in the role and the company.
We think you need these skills to ace Conversion Rate Optimisation (CRO) Specialist (Leeds)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Conversion Rate Optimisation, particularly in lead generation and eCommerce. Use specific metrics to demonstrate your impact on previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven performance and how your skills align with the role at Smile White. Mention your familiarity with Google Ads and your strategic approach to CRO.
Showcase Relevant Projects: If you have worked on specific projects that involved user journey mapping or funnel optimisation, include these in your application. Detail the challenges faced, your approach, and the results achieved.
Highlight Your Analytical Skills: Emphasise your ability to analyse user behaviour and sales funnels. Provide examples of how you've used data insights to drive revenue-generating changes in past positions.
How to prepare for a job interview at Smile White
✨Showcase Your CRO Expertise
Be prepared to discuss your previous experience in conversion rate optimisation, particularly within lead generation or eCommerce. Highlight specific projects where you successfully improved conversion rates and the strategies you employed.
✨Understand the Company’s Goals
Research Smile White and understand their business model, target audience, and current marketing strategies. This will allow you to tailor your responses and demonstrate how your skills can directly contribute to their growth.
✨Prepare Data-Driven Examples
Since the role focuses heavily on data analysis, come equipped with examples of how you've used data to drive decisions. Be ready to explain your thought process behind A/B testing, user journey mapping, and any tools you’ve used for analytics.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their current challenges in CRO, the tools they use, and how success is measured within the team. This demonstrates your proactive approach and strategic thinking.
