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- Tasks: Lead CRM strategies to enhance patient relationships and drive engagement.
- Company: Join Smile White & Yorkshire Dental Suite, innovators in world-class dental care.
- Benefits: Enjoy competitive salary, remote work flexibility, and a dynamic team environment.
- Why this job: Be part of a fast-growing brand focused on innovation and exceptional customer experiences.
- Qualifications: 3+ years in CRM, strong platform knowledge, and a passion for customer experience required.
- Other info: Opportunity to work with cutting-edge digital solutions in the healthcare sector.
The predicted salary is between 36000 - 60000 £ per year.
Location: Smile White & Yorkshire Dental Suite
Salary: Competitive, based on experience
Job Type: Full-Time
Smile White and Yorkshire Dental Suite are two of the UK’s most forward-thinking dental brands, united by a shared vision: to deliver world-class dental care and transform patient experiences. With a commitment to innovation, luxury-level service, and digital-first solutions, we are growing fast—and we’re looking for a CRM expert to help drive that growth through smarter, data-driven customer relationships.
We’re seeking a dynamic and data-savvy CRM Manager to take ownership of our customer lifecycle strategies across both Smile White and Yorkshire Dental Suite. This role will be central to building deep, meaningful relationships with our patients—from first touchpoint through long-term loyalty.
As CRM Manager, you'll develop and execute email, SMS, and automation campaigns that drive acquisition, conversion, and retention, while elevating the overall patient journey.
- Design and implement multi-channel CRM strategies across email, SMS, and in-app (if applicable) for both brands.
- Segmentation & Personalization: Develop smart segmentation strategies and personalised content to enhance engagement and response rates.
- Data & Insights: Monitor performance metrics (open rates, CTR, conversion, etc.).
- Tools Management: Manage CRM platforms (e.g., HubSpot, Salesforce, or similar).
- Compliance: Ensure all CRM activities comply with GDPR and other relevant data regulations.
Requirements:
- 3+ years of hands-on CRM experience, ideally in a consumer-facing or healthcare environment.
- Strong knowledge of CRM platforms (HubSpot, Salesforce, or similar).
- Experience with email and SMS automation, A/B testing, and segmentation.
- Analytical mindset with the ability to interpret data and make insight-led decisions.
- Passion for customer experience, innovation, and brand storytelling.
Work with two of the UK’s most exciting and fast-growing dental brands.
Business Administrator (Remote) employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Administrator (Remote)
✨Tip Number 1
Familiarise yourself with the latest CRM tools and trends, especially those relevant to the dental or healthcare sectors. Being knowledgeable about platforms like HubSpot and Salesforce will give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive customer engagement in previous roles. Be ready to discuss specific metrics you've improved, as this will demonstrate your impact on business outcomes.
✨Tip Number 3
Network with professionals in the dental and healthcare industries. Attend relevant webinars or local events to connect with potential colleagues and learn more about the unique challenges they face in CRM management.
✨Tip Number 4
Prepare to discuss your approach to compliance, particularly GDPR, as it's crucial for any CRM role. Understanding how to balance effective marketing strategies with legal requirements will set you apart from other candidates.
We think you need these skills to ace Business Administrator (Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly in consumer-facing or healthcare environments. Emphasise your familiarity with CRM platforms like HubSpot or Salesforce, and any specific achievements related to email and SMS automation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer experience and innovation. Mention how your skills align with the role's requirements, such as developing segmentation strategies and interpreting data to drive decisions. Personalise it to reflect your understanding of Smile White and Yorkshire Dental Suite's vision.
Showcase Your Analytical Skills: Provide examples of how you've used data to inform your CRM strategies in previous roles. Highlight specific metrics you've improved, such as open rates or conversion rates, to demonstrate your analytical mindset and results-driven approach.
Review and Edit: Before submitting your application, thoroughly review your documents for any errors or inconsistencies. Ensure that your application is clear, concise, and free from typos. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Smile White
✨Know Your CRM Tools
Familiarise yourself with the CRM platforms mentioned in the job description, such as HubSpot and Salesforce. Be prepared to discuss your experience with these tools and how you've used them to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Since the role requires an analytical mindset, come ready to discuss specific metrics you've monitored in previous roles. Highlight how you've used data to inform your strategies and improve campaign performance.
✨Demonstrate Your Passion for Customer Experience
Smile White and Yorkshire Dental Suite are focused on transforming patient experiences. Share examples of how you've enhanced customer journeys in past roles, and express your enthusiasm for creating meaningful relationships with patients.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and creativity in CRM strategies. Think of scenarios where you had to segment audiences or personalise content effectively, and be ready to explain your thought process.
