At a Glance
- Tasks: Lead digital marketing strategies and manage engaging campaigns to drive business growth.
- Company: Smile Education, a dynamic company with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working hours, 25 days leave, and early finishes on Fridays.
- Other info: Opportunity for career growth and direct access to senior leadership.
- Why this job: Shape marketing strategy and make a real impact in a hands-on role.
- Qualifications: Experience in digital marketing and strong content creation skills required.
The predicted salary is between 31500 - 38500 £ per year.
Birmingham City Centre (Hybrid Working)
£30,000 - £37,500 DOE
Full-Time or Part-Time (Minimum 3 Days Per Week)
Permanent
Looking for a Marketing Role with Real Influence?
Are you an experienced Digital Marketing Executive, Marketing Manager, Digital Marketing Manager, Content Marketing Manager or Senior Marketing Executive looking for a role where you can shape strategy, influence decision-making and make a measurable commercial impact? Smile Education is looking for an experienced marketing professional to lead digital marketing activity. This is a hands-on role combining strategy, content creation, campaign management and performance analysis, with direct access to senior leadership and the autonomy to drive marketing growth. Whether you're seeking a full-time opportunity or a flexible part-time role to fit around personal commitments, we'd love to hear from you.
What You'll Be Doing
- Developing and delivering marketing strategies aligned to business growth objectives
- Managing digital marketing activity
- Planning and executing social media, content, email and lead generation campaigns
- Creating engaging blogs, videos, thought leadership content and employer branding initiatives
- Driving website performance through SEO and conversion-focused improvements
- Monitoring campaign effectiveness using Google Analytics and reporting on ROI
- Managing marketing budgets and ensuring commercial return on investment
- Identifying new opportunities to improve brand awareness, lead generation and candidate attraction
- Working closely with Directors and senior stakeholders to shape marketing direction
What We're Looking For
- Proven experience in a Digital Marketing Executive, Senior Marketing Executive or Marketing Manager role
- Experience managing multi-channel digital marketing campaigns
- Strong content creation and copywriting skills
- Knowledge of SEO, Google Analytics, email marketing and social media strategy
- Commercial awareness and the ability to translate marketing activity into business results
- Confidence presenting ideas and influencing stakeholders
- Proactive, creative and self-motivated approach
Desirable Experience
- Paid social and PPC campaign management
- Recruitment, education or professional services marketing
- Experience using AI marketing tools and automation platforms
What's on Offer?
- £30,000 - £37,500 salary depending on experience
- Full-time or part-time flexibility (minimum 3 days per week)
- Opportunity to work closely with the Board of Directors
- Genuine ownership of marketing strategy and delivery
- Hybrid working between home and Birmingham City Centre office
- 25 days annual leave plus bank holidays, increasing with service
- Additional day off on your birthday
- 4pm finish every Friday
- Lovely Grade 2 listed city centre office
We are committed to safeguarding children. Each applicant will be expected to undertake compliance checks including Prohibited list, Barred list, DBS and Qualifications.
Senior Digital Marketing Executive in Birmingham employer: Smile Education
Smile Education is an excellent employer for Qualified Primary Teachers, offering a supportive and flexible work environment across multiple primary schools in Burton upon Trent. With a focus on work-life balance, we provide opportunities for professional growth and development, ensuring that our teachers feel valued and empowered in their roles. Join us to make a meaningful impact in the lives of students while enjoying the benefits of a collaborative and dynamic educational community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Executive in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smile Education and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smile Education are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smile Education on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smile Education. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Executive in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smile Education. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smile Education:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smile Education’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smile Education
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smile Education will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smile Education, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
