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- Tasks: Lead a team to develop and implement high-performing SEO strategies.
- Company: Join a forward-thinking digital business in Cardiff focused on commercial impact.
- Benefits: Enjoy a competitive salary and the chance to shape SEO direction.
- Why this job: Make a real impact while mentoring others and driving business growth.
- Qualifications: Experience in leading SEO teams and strong technical skills required.
- Other info: Opportunity to work with cutting-edge tools and collaborate across teams.
The predicted salary is between 42000 - 77000 £ per year.
A forward-thinking digital business based in Cardiff is looking for an SEO Manager who thrives on commercial impact to join their growing team and help shape the direction of technical SEO. You will help develop a high-performing SEO strategy that drives qualified leads, boosts conversion, and fuels business growth. You will provide guidance and direction to junior team members, work cross-functionally, and make impactful decisions. You will lead a team of SEO specialists and a digital PR executive, working alongside a dedicated SEO Content Manager to craft strategies that connect search intent with business value. You will monitor performance daily, stay ahead of trends and algorithm changes, and make quick, data-led decisions to support growth and resilience.
Your role will involve:
- Guiding and mentoring a small SEO team to deliver measurable outcomes.
- Analyzing keyword opportunities, trends, and performance to target high-converting users.
- Staying ahead of algorithm updates, mitigating risks, and maximizing wins.
- Auditing and enhancing technical SEO (crawlability, indexing, Core Web Vitals).
- Working with development teams to prioritize fixes that deliver commercial value.
- Optimizing on-page structure, content, and user flow for performance and intent.
- Overseeing digital PR and link-building campaigns to build authority and trust.
- Monitoring backlink profile health and leading outreach to attract quality traffic.
- Embedding SEO best practices across teams and projects.
- Using tools like GA4, Ahrefs, Screaming Frog, and Looker Studio to make data-led decisions.
- Always tying efforts back to lead generation, conversions, and revenue impact.
We need you to have:
- Solid experience leading or mentoring SEO teams or guiding junior team members.
- Strong technical SEO skills with a commercial focus.
- Fluency in GA4, Search Console, Screaming Frog, Ahrefs, Looker Studio.
- The ability to explain data clearly and drive confident decisions.
- A proactive, solutions-first mindset and sharp attention to detail.
- Strong communication and collaboration skills across tech and non-tech teams.
- Passion for results, someone who takes pride in making a real impact.
The following would be beneficial:
- Familiarity with HTML/CSS for faster fixes and collaboration.
- Experience with log file analysis or building automated SEO dashboards.
- Relevant certifications (e.g., GA, Semrush, digital marketing).
- Background in influencer partnerships or PR collaborations.
This is an exciting opportunity to play a key role in shaping the SEO strategy of the business and being recognized for your achievements.
SEO Manager - Cardiff in City employer: Smile Digital
Contact Detail:
Smile Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager - Cardiff in City
✨Tip Number 1
Familiarise yourself with the latest SEO trends and algorithm updates. This will not only help you in interviews but also demonstrate your proactive approach to staying ahead in the field.
✨Tip Number 2
Showcase your leadership skills by discussing any previous experience mentoring or guiding junior team members. Highlight specific examples where your guidance led to measurable outcomes.
✨Tip Number 3
Prepare to discuss how you've used tools like GA4, Ahrefs, and Screaming Frog in your past roles. Be ready to explain how these tools have helped you make data-driven decisions that impacted business growth.
✨Tip Number 4
Network with professionals in the SEO community, especially those who have experience in digital PR and link-building. This can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace SEO Manager - Cardiff in City
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in leading SEO teams and your technical SEO skills. Use specific examples that demonstrate your ability to drive commercial impact and mentor junior team members.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and results-driven strategies. Mention your familiarity with tools like GA4 and Ahrefs, and how you’ve used them to make data-led decisions in previous roles.
Showcase Relevant Experience: When detailing your work history, focus on achievements that align with the job description. Highlight any successful SEO strategies you've implemented, particularly those that boosted conversions or led to significant business growth.
Prepare for Technical Questions: Be ready to discuss your technical SEO knowledge during the interview process. Brush up on topics like crawlability, indexing, and Core Web Vitals, as well as your experience with HTML/CSS and log file analysis.
How to prepare for a job interview at Smile Digital
✨Showcase Your Leadership Skills
As an SEO Manager, you'll be guiding a team. Be prepared to discuss your experience in leading or mentoring others. Share specific examples of how you've helped junior team members grow and succeed.
✨Demonstrate Technical Expertise
Make sure you can confidently talk about your technical SEO skills. Familiarise yourself with tools like GA4, Ahrefs, and Screaming Frog, and be ready to explain how you've used them to drive results in previous roles.
✨Stay Ahead of Trends
The SEO landscape is always changing. Show that you're proactive by discussing how you keep up with algorithm updates and industry trends. Mention any strategies you've implemented to mitigate risks and maximise wins.
✨Communicate Clearly
Strong communication is key, especially when working cross-functionally. Practice explaining complex data in simple terms. Be ready to share how you've collaborated with both technical and non-technical teams to achieve common goals.
