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- Tasks: Lead a dynamic SEO team to drive impactful strategies and boost business growth.
- Company: Join a forward-thinking digital business in Cardiff, focused on innovation and results.
- Benefits: Enjoy a competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Make a real impact by shaping SEO strategies and mentoring a passionate team.
- Qualifications: Proven experience in leading SEO teams with strong technical skills and data-driven decision-making.
- Other info: Exciting chance to be recognised for your achievements in a growing company.
The predicted salary is between 40000 - 46000 £ per year.
A forward thinking digital business based in Cardiff is looking for an SEO Manager who thrives on commercial impact to join their growing team and to help shape the direction of technical SEO. You will help to evolve a high performing SEO strategy that drives qualified leads, boosts conversion, and fuels real business growth. You will provide guidance and direction to junior team members, work cross functionally, and make decisions that have an impact.
You will be leading a tight knit team of SEO specialists and a digital PR executive, working alongside a dedicated SEO Content Manager to craft strategies that connect search intent with business value. You will be monitoring performance daily, stay ahead of trends and algorithm changes, and make quick, data led decisions that support growth and resilience.
Your role will involve:
- Guide and mentor a small SEO team to deliver clear, measurable outcomes.
- Analyse keyword opportunities, trends and performance to target high-converting users.
- Stay ahead of algorithm updates, mitigating risks, maximising wins.
- Audit and enhance technical SEO (crawlability, indexing, Core Web Vitals).
- Work with development teams to prioritise fixes that deliver commercial value.
- Optimise on-page structure, content and user flow for performance and intent.
- Oversee digital PR and link building campaigns to build authority and trust.
- Monitor backlink profile health and lead outreach to attract quality traffic.
- Embed SEO best practices across teams and projects.
- Use tools like GA4, Ahrefs, Screaming Frog and Looker Studio to make data led decisions.
- Always tie efforts back to lead gen, conversions and revenue impact.
We need you to have:
- Solid experience leading or mentoring SEO teams or guiding junior team members.
- Strong technical SEO skills with a commercial focus.
- Fluency in GA4, Search Console, Screaming Frog, Ahrefs, Looker Studio.
- The ability to explain data clearly and drive confident decisions.
- A proactive, solutions first mindset and sharp attention to detail.
- Strong communication and collaboration skills across tech and non tech teams.
- Passion for results, someone who takes pride in making a real impact.
The following would be beneficial:
- Familiarity with HTML/CSS for faster fixes and collaboration.
- Experience with log file analysis or building automated SEO dashboards.
- Relevant certifications (e.g., GA, Semrush, digital marketing).
- Background in influencer partnerships or PR collaborations.
This is an exciting opportunity to play a key role in shaping the SEO strategy of the business and being recognised for your achievements.
SEO Manager - Cardiff employer: Smile Digital
Contact Detail:
Smile Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Manager - Cardiff
✨Tip Number 1
Familiarise yourself with the latest SEO trends and algorithm updates. This will not only help you in interviews but also demonstrate your proactive approach to staying ahead in the field.
✨Tip Number 2
Showcase your experience in leading or mentoring teams by preparing specific examples of how you've guided junior members in previous roles. This will highlight your leadership skills, which are crucial for this position.
✨Tip Number 3
Be ready to discuss your technical SEO skills in detail, especially your experience with tools like GA4, Ahrefs, and Screaming Frog. Prepare to explain how you've used these tools to drive measurable outcomes in past projects.
✨Tip Number 4
Network with professionals in the SEO community, particularly those in Cardiff. Engaging with local events or online forums can provide valuable insights and connections that may give you an edge in the application process.
We think you need these skills to ace SEO Manager - Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in leading SEO teams and your technical skills. Use specific examples of how you've driven commercial impact through SEO strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and results-driven strategies. Mention your familiarity with tools like GA4 and Ahrefs, and how you can contribute to the company's growth.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention any successful campaigns you've led that resulted in increased traffic or conversions, demonstrating your impact.
Highlight Team Leadership Skills: Emphasise your experience in mentoring junior team members and collaborating across teams. This role requires strong communication skills, so make sure to illustrate your ability to guide and inspire others.
How to prepare for a job interview at Smile Digital
✨Showcase Your Leadership Skills
As an SEO Manager, you'll be guiding a team. Be prepared to discuss your experience in mentoring and leading teams. Share specific examples of how you've helped junior members grow and how you foster collaboration within your team.
✨Demonstrate Technical Expertise
Make sure to brush up on your technical SEO knowledge. Be ready to discuss tools like GA4, Ahrefs, and Screaming Frog. You might be asked to explain how you've used these tools to drive results in previous roles.
✨Prepare for Data-Driven Discussions
Since the role involves making data-led decisions, practice explaining complex data in simple terms. Think of examples where your data analysis led to significant improvements in SEO performance or conversions.
✨Stay Updated on SEO Trends
The SEO landscape is always changing, so show that you're proactive about staying ahead of trends and algorithm updates. Discuss any recent changes you've adapted to and how they impacted your strategies.
