At a Glance
- Tasks: Lead a talented team in delivering impactful digital marketing campaigns for diverse clients.
- Company: Dynamic digital marketing agency in Central London with a collaborative culture.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Join a friendly agency where your ideas can shape the future.
- Why this job: Make a real impact while mentoring a team and building strong client relationships.
- Qualifications: Experience in digital marketing, team leadership, and client management.
We are working with a growing, independent digital marketing agency in Central London that is looking for an experienced Senior Marketing Manager to join its team. This is a great opportunity for someone who enjoys the variety of agency life, loves building client relationships and has a solid understanding of digital marketing across SEO, PPC, paid search and CRO.
You will be overseeing a small team of talented digital marketing specialists, making sure campaigns are performing, clients are happy and opportunities to improve results are being identified. We are not looking for someone who wants to spend every day managing campaigns themselves, but equally, this is not a purely strategic or hands-off role. You will need to understand the technical side of digital marketing, be confident challenging and guiding your team, and be happy to get involved when something needs a little more attention.
The role
Working closely with the senior leadership team, you will take responsibility for overseeing digital marketing activity across a portfolio of clients, supporting your team and ensuring the agency continues to deliver excellent results. Your responsibilities will include:
- Overseeing and mentoring a small team of digital marketing specialists, providing guidance, support and direction.
- Managing client relationships, acting as a trusted point of contact and developing a strong understanding of their businesses and objectives.
- Reviewing campaign performance across SEO, PPC, paid search and CRO, identifying what is working and where improvements can be made.
- Meeting with clients regularly to talk through progress, explain results and make informed recommendations.
- Working closely with your team to develop and refine digital marketing strategies that deliver measurable results.
- Getting involved in more complex technical challenges when needed, helping troubleshoot issues and identify practical solutions.
- Ensuring campaigns are delivered effectively, deadlines are met and clients receive a consistently high standard of service.
- Identifying opportunities to develop client accounts, introduce additional services and deliver greater value.
- Working alongside the senior leadership team to improve processes, develop the team and contribute to the agency's continued growth.
About you
We are looking for someone with a strong digital marketing agency background who enjoys the balance of client management, team leadership and technical marketing. Ideally, you will bring:
- Solid experience working within a digital marketing or performance marketing agency, managing multiple client accounts.
- A good working knowledge of SEO, PPC, Google Ads, paid search and CRO.
- The ability to understand campaign performance, interpret data and make practical recommendations.
- Experience managing, mentoring or guiding digital marketing specialists.
- Confidence discussing technical marketing activity with both clients and internal teams.
- A hands-on background, with the ability and willingness to get involved in more complex campaign work when required.
- Strong client relationship skills, with the ability to explain technical information in a clear and approachable way.
- A commercial mindset, recognising opportunities to improve performance and grow client relationships.
- A collaborative, proactive approach and a genuine interest in helping both clients and colleagues succeed.
You do not need to be an expert in every digital marketing discipline. What matters is that you have a strong enough understanding of the key channels to confidently oversee the work, ask the right questions, support your team and advise clients.
This is an opportunity to join a friendly, ambitious agency where you will have a genuine influence on how things are done. You will work closely with senior leadership, support a talented team and build meaningful relationships with clients, without being removed from the practical side of digital marketing. It could be a great next step for an experienced Digital Marketing Manager or Senior Digital Marketing Manager who is ready to take on more ownership, or someone already operating at this level who enjoys working within a smaller, collaborative agency.
Apply now for immediate consideration.
Senior Marketing Manager employer: Smile Digital
Join a dynamic integrated agency in Glasgow as a Senior Operations & Delivery Manager, where you will play a pivotal role in enhancing operational efficiency and commercial performance. With a hybrid work model and a culture that values collaboration and innovation, this position offers significant opportunities for professional growth and the chance to make a tangible impact on project delivery and resource management. Embrace the opportunity to shape processes and drive improvements in a supportive environment that encourages ownership and accountability.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smile Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smile Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smile Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smile Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smile Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smile Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smile Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smile Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smile Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smile Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
