At a Glance
- Tasks: Manage and optimise PPC campaigns across Google Ads, Meta, and LinkedIn.
- Company: Join a fast-paced marketing agency focused on innovative paid media strategies.
- Benefits: Enjoy a competitive salary, hybrid work, and a supportive team environment.
- Why this job: Take ownership of client campaigns and grow your skills in a dynamic setting.
- Qualifications: 2 years of agency experience in paid media, especially Google Ads and social platforms.
- Other info: Opportunity to work with diverse clients and stay ahead in the latest trends.
The predicted salary is between 32000 - 48000 Β£ per year.
A growing and fast paced marketing agency is looking for a results driven Paid Media Executive with strong background in PPC and an understanding of paid social. This is an exciting opportunity for someone with around 2 years of agency side experience to expand on their skill set and take real ownership of client campaigns across Google Ads, Meta, and LinkedIn.
Your role will involve:
- Planning, launching, and optimising paid media campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Managing budgets, bidding strategies, targeting, and ad copy to deliver measurable results and strong ROI.
- Running A/B tests and experimenting with new ad formats, audiences, and creatives to continuously improve performance.
- Using platforms like GA4, Google Tag Manager, and Looker Studio to monitor and report on campaign performance.
- Creating clear, insightful reports for clients with actionable recommendations.
- Staying up to speed with platform updates and paid media trends, with a particular eye on what is new in paid social.
We need you to have:
- Around 2 years experience in a paid media role, ideally within a marketing or digital agency.
- Proven experience managing campaigns in Google Ads is a must.
- Paid social experience (Meta and/or LinkedIn) is highly beneficial, lead gen, brand campaigns, or conversion focused activity.
- Confident analysing performance data and drawing out insights to improve campaign results.
- Comfortable using tools like GA4, Meta Business Manager, Google Tag Manager, and LinkedIn Campaign Manager.
- Strong attention to detail, organised, and proactive, focused on getting results and staying ahead of the curve.
Whatβs on offer:
- Β£40,000 β Β£45,000, depending on experience.
- Hybrid working β 2 days a week in a Central London office.
- A chance to work across a variety of client sectors, building out both PPC and paid social experience.
- A supportive, down to earth team that values initiative, development, and collaboration.
If you are ready to build on your paid media experience and join a growing agency where your input will really count, apply now.
PPC Paid Media Executive employer: Smile Digital
Contact Detail:
Smile Digital Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land PPC Paid Media Executive
β¨Tip Number 1
Familiarise yourself with the latest trends in PPC and paid social advertising. Follow industry blogs, join relevant forums, and engage with thought leaders on platforms like LinkedIn to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
β¨Tip Number 2
Network with professionals in the marketing agency space. Attend industry events, webinars, or local meetups to connect with others who work in PPC. Building relationships can lead to referrals or insider information about job openings, including opportunities at our agency.
β¨Tip Number 3
Prepare to discuss specific campaigns you've managed in detail. Be ready to explain your strategies, the tools you used, and the results achieved. This will showcase your hands-on experience and ability to drive measurable outcomes, which is crucial for a role like this.
β¨Tip Number 4
Demonstrate your analytical skills by preparing examples of how you've used data to optimise campaigns. Highlight any A/B testing you've conducted and the insights gained from those experiments. This will show that you're results-driven and capable of improving campaign performance.
We think you need these skills to ace PPC Paid Media Executive
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights your relevant experience in PPC and paid social. Focus on specific campaigns you've managed, the tools you've used, and the results you've achieved. Use metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the agency. Mention your agency experience and how it aligns with their needs. Be sure to include examples of successful campaigns you've worked on and your approach to optimising performance.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, provide examples of how you've used data to inform your decisions. Discuss any tools like GA4 or Google Tag Manager that you've used to track campaign performance and how youβve applied insights to improve results.
Stay Updated on Industry Trends: Mention your commitment to staying current with paid media trends and platform updates in your application. This shows your proactive nature and dedication to continuous learning, which is essential for this role.
How to prepare for a job interview at Smile Digital
β¨Showcase Your PPC Knowledge
Make sure to brush up on your PPC fundamentals and be ready to discuss your previous campaigns. Highlight specific strategies you used in Google Ads, Meta, and LinkedIn, and be prepared to explain how you optimised them for better results.
β¨Demonstrate Analytical Skills
Since the role requires analysing performance data, come prepared with examples of how you've used data to drive decisions. Discuss any tools you've used, like GA4 or Google Tag Manager, and how they helped improve campaign performance.
β¨Be Ready for A/B Testing Scenarios
Expect questions about A/B testing and experimentation. Prepare to share your experiences with different ad formats and targeting strategies, and how these tests impacted your campaigns' success.
β¨Stay Updated on Industry Trends
The agency values staying ahead of the curve, so demonstrate your knowledge of the latest trends in paid media. Be ready to discuss recent updates from platforms like Google Ads and Meta, and how you would apply these insights to your work.