Business Development Manager, Sales Manager in London

Our client is a well-established and growing fire and security solutions provider delivering installation, service, maintenance and compliance-led support to commercial, multi-site and national customers across the UK. Due to continued growth, they are now looking to appoint a commercially driven Business Development Manager / Sales Manager to focus on new business acquisition across London, the South East and up to the Midlands.

This is a true hunter role for a sales professional who knows how to prospect, qualify, build pipeline, influence stakeholders and close profitable fire and security contracts. Most client meetings are conducted virtually, so travel is limited, although occasional face-to-face meetings, site visits and key client presentations will be required across the region.

The Role

As Business Development Manager / Sales Manager, you will be responsible for identifying, developing and converting new business opportunities across commercial, multi-site and facilities-led environments. This is not a passive account management role. The successful candidate will be expected to self-generate opportunities, target new logos, build relationships with key decision makers and drive revenue growth through a disciplined, consultative and results led sales approach. You will sell a broad fire and security proposition, including installation, service, maintenance and compliance solutions.

Core Solutions

• Fire detection and alarm systems
• CCTV and video surveillance solutions
• Access control systems
• Intruder alarms
• Planned preventative maintenance contracts
• Reactive maintenance and repairs
• Compliance led service agreements
• Multi-site fire and security support
• National account service delivery

Key Responsibilities

• Generate new business opportunities through outbound prospecting, warm leads, referrals, networking and strategic target account mapping
• Develop a robust sales pipeline across London, the South East and the Midlands
• Identify and engage decision makers including Facilities Managers, Property Directors, Compliance Managers, Procurement Teams, Operations Directors and business owners
• Sell fire and security solutions into commercial, property, retail, logistics, healthcare, education, industrial and multi-site environments
• Conduct discovery calls, needs analysis and commercial qualification
• Understand client pain points around compliance, supplier consolidation, SLA performance, response times, risk management and service delivery
• Create tailored proposals and commercially sound solutions
• Manage the full sales cycle from initial contact through to proposal, negotiation, close and handover
• Maintain accurate CRM records, pipeline reporting, forecasting and sales activity data
• Negotiate contract values, service agreements, maintenance packages and project opportunities
• Work closely with internal operations, engineering and service teams to ensure smooth mobilisation
• Achieve and exceed agreed revenue, margin and new business targets

What we are looking for

We are looking for a driven, credible and resilient sales professional with a proven background in B2B new business development within the Fire & Security sector. The ideal candidate will have:

• Proven experience in new business sales
• A strong hunter mentality and the ability to self-generate leads
• Experience selling fire and security, life safety, compliance, FM, M&E, building services or technical service solutions
• A track record of winning new customers and developing profitable accounts
• Strong understanding of maintenance contracts, service agreements, PPMs, SLAs and compliance led sales
• Confidence selling to senior stakeholders, procurement teams and operational decision makers
• Ability to sell value, service quality and risk reduction rather than purely price
• Excellent pipeline management and CRM discipline
• Strong commercial awareness around margin, recurring revenue, contract value and mobilisation
• A consultative, solution-led sales style
• Comfort working remotely and conducting the majority of client meetings virtually

This is an excellent opportunity to join a growing fire and security business with a strong technical proposition, established infrastructure and a clear appetite for growth. The successful candidate will have autonomy to develop their territory, build a strong pipeline and win meaningful contracts across sectors where compliance, life safety, asset protection and service reliability are critical. You will be joining a business that can support national and multi-site customers while still offering a responsive, service-led approach. Apply now for immediate consideration!