Digital Marketing Account Manager

Digital Marketing Account Manager

Full-Time 37000 £ / year Home office (partial)
Smile Digital

At a Glance

  • Tasks: Manage client relationships and drive digital marketing strategies for ambitious brands.
  • Company: Established digital agency with a supportive and ambitious culture.
  • Benefits: Competitive salary, hybrid working, training opportunities, and generous holiday allowance.
  • Other info: Enjoy flexible hours, team socials, and opportunities for professional development.
  • Why this job: Be the key link between clients and specialists, making a real impact on account growth.
  • Qualifications: Experience in digital marketing account management and strong relationship-building skills.

We are working with an established digital agency that partners with ambitious brands across fast-moving, performance-led sectors. They are now looking for a Digital Marketing Account Manager to join the team and take ownership of a portfolio of client accounts.

This is a brilliant opportunity for someone who enjoys building strong client relationships, understanding what clients are trying to achieve and working closely with specialist teams to make sure the right activity is being delivered in the right way. You do not need to be a hands-on SEO, Paid Media or Paid Social expert. What is important is that you understand the role these channels play, why they are being used, what the objectives are and how they work together to support wider client goals.

This role would suit someone who can join the dots, ask good questions, spot opportunities and bring commercial value to client conversations.

The role

As Digital Marketing Account Manager, you will be the main day-to-day contact across a portfolio of digital marketing clients. You will manage relationships, keep projects and retainers moving, support account growth and act as the link between the client and internal specialist teams. You will work closely with a Senior Account Manager and wider digital teams across areas such as SEO, Paid Media, Paid Social, Content and PR. This is not a passive account management role. You will need to be proactive, organised and commercially aware, with the confidence to lead client conversations, understand what matters to the client and help identify where the agency can add more value.

What you will be doing

  • Managing day-to-day client relationships across a portfolio of accounts
  • Understanding client goals, challenges, priorities and commercial objectives
  • Working closely with specialist teams across SEO, Paid Media, Paid Social, Content and PR
  • Helping clients understand why different channels are being used, what they are designed to achieve and how performance is being measured
  • Keeping delivery on track across briefs, timelines, budgets and agreed outputs
  • Preparing for and leading client calls, status updates and performance reviews
  • Joining the dots between different areas of digital activity to identify opportunities for growth
  • Spotting where additional services, support or activity could add genuine value to the client
  • Supporting the development of account plans, proposals and opportunity documents
  • Managing Statements of Work, timelines, actions and risks across your accounts
  • Escalating issues early and helping to resolve them quickly and professionally
  • Working with senior team members on renewals, account growth and client retention
  • Using AI tools and automation where relevant to improve process, reporting and efficiency

What we are looking for

  • Previous experience managing client accounts within a digital marketing environment
  • Agency-side experience would be a real advantage
  • A good broad understanding of digital marketing channels, including SEO, Paid Media and Paid Social
  • The ability to explain the purpose of different digital channels to clients in a clear, straightforward way
  • Confidence talking to clients about objectives, performance, next steps and opportunities
  • Strong relationship-building skills and a consultative approach
  • Commercial awareness and the ability to spot ways to add value across client accounts
  • Strong organisation skills, with the ability to manage multiple clients, deadlines and stakeholders
  • Good written and verbal communication skills
  • A proactive mindset and the confidence to bring ideas to the table
  • An interest in how AI and automation are shaping digital marketing and client services

It would be a bonus if you have:

  • Experience working across regulated or highly competitive sectors
  • Experience supporting proposals, account growth plans or renewal conversations
  • Experience working across integrated campaigns involving multiple specialist teams

What you will be measured on

Success in this role will be based on client satisfaction, retention, renewal rates, account growth, quality of communication, accuracy of forecasting and your ability to identify risks early before they become bigger issues.

What is on offer

  • Salary between £32,000 and £42,000 depending on experience
  • Hybrid working
  • A supportive and ambitious agency environment
  • Clear career pathways and regular development conversations
  • Training academy, team training budgets and access to learning platforms
  • Company bonus scheme
  • Enhanced pension contributions as your career develops
  • Recognition schemes and regular team shout-outs
  • 25 days holiday plus bank holidays, rising with length of service
  • Birthday off
  • Flexible working hours
  • Option to work abroad for a short period each year
  • Enhanced maternity and paternity pay
  • Health checks, eye tests, flu jabs and mental health support
  • Paid volunteering days
  • Regular team socials, learning sessions and off-sites

This is a great role for someone who enjoys being close to clients, understands how digital marketing channels work together and wants to play a key role in helping accounts grow. If you are an Account Executive ready to step up, or an Account Manager looking for more ownership, variety and commercial involvement, this could be a really strong next move.

Digital Marketing Account Manager employer: Smile Digital

Join a dynamic digital agency that champions innovation and collaboration, offering a hybrid working model and a competitive salary range of £32,000 to £42,000. With a strong focus on employee development, you will benefit from clear career pathways, access to training resources, and a supportive work culture that values your contributions. Enjoy perks like flexible working hours, enhanced maternity and paternity pay, and opportunities for international work, making this an ideal environment for those looking to thrive in the digital marketing landscape.

Smile Digital

Contact Details:

Smile Digital Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Digital Marketing Account Manager

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smile Digital and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smile Digital are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smile Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smile Digital. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Digital Marketing Account Manager

Client Relationship Management
Digital Marketing Knowledge
SEO Understanding
Paid Media Understanding
Paid Social Understanding
Communication Skills
Project Management

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smile Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Smile Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smile Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Smile Digital

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smile Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Smile Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.