At a Glance
- Tasks: Manage and optimise paid media campaigns on Google Ads and LinkedIn for diverse B2B clients.
- Company: Dynamic B2B marketing agency in Central London with a collaborative culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Exciting opportunity to work with innovative clients and develop your career in paid media.
- Why this job: Gain hands-on experience and make a real impact in a fast-paced agency environment.
- Qualifications: 2-5 years in paid media, strong Google Ads skills, and a passion for learning.
The predicted salary is between 35000 - 50000 £ per year.
We are working with a growing B2B marketing agency that partners with ambitious companies across the SaaS, technology and professional services space. They are looking for a Paid Media Executive or Paid Media Manager to join their team and support the planning, set-up, optimisation and reporting of paid campaigns across Google Ads and LinkedIn.
This would suit someone with around 2 to 5 years experience in paid media, ideally gained in an agency environment. B2B experience is a big plus. The key thing is that they need someone who is confident with Google Ads, understands how to manage campaigns properly, and is keen to keep learning. LinkedIn Campaign Manager experience would be a big advantage, but this is something they are happy to develop further for the right person.
The role
You will be working across a range of B2B clients, helping to manage paid search and paid social campaigns that generate awareness, leads and commercial results. You will work closely with account managers and other marketing specialists, so this is a good opportunity for someone who enjoys being part of a collaborative agency team but also wants more ownership and exposure. This is not a role where you will be stuck doing the same small piece of work every day. You will get involved in research, campaign builds, optimisation, reporting, analysis and recommendations, giving you the chance to develop quickly and take on real responsibility.
What you will be doing
- Managing and optimising paid search campaigns across Google Ads, with some exposure to Bing Ads where relevant.
- Supporting paid social campaigns, mainly across LinkedIn.
- Carrying out keyword research, audience research and competitor research.
- Building and setting up campaigns in line with agreed strategy and client objectives.
- Writing and testing ad copy.
- Monitoring campaign performance on a regular basis and making optimisation recommendations.
- Reviewing data, spotting trends and identifying opportunities to improve results.
- Producing clear reporting commentary that explains what has happened, what has been learned and what should happen next.
- Working closely with account managers to make sure paid media activity supports the wider client strategy.
- Using tools such as Google Analytics to understand performance, tracking and campaign impact.
- Keeping up to date with changes across paid media platforms, automation and best practice.
What they are looking for
- Around 2 to 5 years experience in paid media.
- Strong hands-on experience with Google Ads.
- Experience working in an agency environment would be highly advantageous.
- B2B marketing experience is important.
- LinkedIn Campaign Manager experience would be a strong bonus, but can be developed.
- Good attention to detail and a confident approach to campaign management.
- Strong written communication skills, especially when it comes to ad copy and reporting commentary.
- Comfortable working with data and turning campaign performance into clear insights.
- Organised, proactive and happy managing multiple client campaigns.
- Someone who is genuinely keen to learn, improve and build their paid media career.
Nice to have
- Google Ads certification.
- Experience with LinkedIn campaigns.
- Experience with B2B SaaS, technology or IT clients.
- Exposure to Google Analytics, Google Tag Manager or Search Console.
- Wider digital marketing knowledge across inbound, content, SEO or lead generation.
Location
The role is hybrid, with 2 days per week in a Central London office.
Why this role could be a good move
This is a great opportunity for someone who already has a solid grounding in paid media and wants to step into a role with more visibility, more client variety and more room to develop. The agency has a strong B2B focus, so you will be working on campaigns where commercial impact, lead quality and strategy really matter. It would suit someone who likes getting under the skin of a client's business, rather than just pushing buttons in platforms.
If you are looking for a role where you can keep building your Google Ads expertise, get more exposure to LinkedIn, work with interesting B2B clients and be part of a supportive agency team, this could be a really strong next step.
Apply now for immediate consideration - client is ready to interview!
Paid Media Manager in City of London employer: Smile Digital Talent
Join a dynamic B2B marketing agency in Central London, where you will thrive in a collaborative environment that values innovation and professional growth. With a strong focus on paid media, this role offers the chance to work with diverse clients, develop your skills in Google Ads and LinkedIn campaigns, and take on meaningful responsibilities that drive real results. Enjoy a hybrid work model that promotes work-life balance while being part of a supportive team dedicated to your success.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smile Digital Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smile Digital Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smile Digital Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smile Digital Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Manager in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smile Digital Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smile Digital Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smile Digital Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smile Digital Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smile Digital Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smile Digital Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
