At a Glance
- Tasks: Lead innovative marketing strategies and manage high-performing campaigns for growth.
- Company: Join Smile Dental Care, a forward-thinking dental practice embracing AI and technology.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Exciting opportunity to work with cutting-edge technology in a fast-paced environment.
- Why this job: Make a real impact in a growing company while leading a passionate marketing team.
- Qualifications: Proven experience in digital marketing, campaign management, and team leadership.
The predicted salary is between 45000 - 55000 £ per year.
Smile Dental Care is growing, and we’re looking for an exceptional Marketing Manager to lead our marketing function and help drive the next stage of our growth. This is not a traditional marketing role. We want a commercially minded, hands-on marketing leader who understands AI, technology, digital marketing, campaigns, lead generation and conversion — and who is excellent at leading and developing a high-performing team.
THE ROLE
You will take ownership of our marketing strategy and execution, with a clear focus on:
- New patients → enquiries → online bookings → treatment → revenue.
You will lead the marketing team, set clear objectives, manage campaigns from start to finish and ensure everything we do is measured against commercial results.
TEAM LEADERSHIP IS ESSENTIAL
We need someone who is an excellent people leader. You will be responsible for:
- Leading, motivating and developing the marketing team
- Setting clear KPIs and holding the team accountable
- Creating a high-performance culture
- Coaching team members and helping them develop their skills
- Delegating effectively while maintaining accountability
- Managing workload, priorities and deadlines
- Recruiting and developing talent as the team grows
- Bringing energy, creativity and structure to the marketing function
We don’t want a manager who simply allocates tasks. We want a leader who gets the best out of people.
CAMPAIGN MANAGEMENT
You must be highly experienced in planning, launching, managing and optimising marketing campaigns. You will:
- Develop campaign strategies and objectives
- Manage campaigns across Meta, Google and other digital channels
- Coordinate creative, content, targeting and landing pages
- Monitor performance throughout the campaign
- Test, learn and optimise
- Track leads, bookings, conversion and revenue
- Report on genuine ROI
- Quickly identify what is and isn’t working
- Scale successful campaigns
You should be able to take a campaign from an idea to execution to measurable commercial results.
AI & TECHNOLOGY — ESSENTIAL
We are looking for someone who embraces AI and technology as part of everyday marketing. You should already be using AI to work smarter, faster and more effectively. We’re particularly interested in experience with:
- Generative AI
- AI-assisted content and creative development
- AI-powered campaign optimisation
- Data analysis and insights
- Marketing automation
- CRM and lead-generation technology
- AI personalisation
- Workflow automation
- Emerging MarTech
We don’t want someone who joins and says: “We need to bring an agency in to show us how AI works.” We want someone who already understands it, uses it and is excited about what’s next.
COMMERCIAL MINDSET
Marketing at Smile Dental Care is about growth. You will be expected to understand and influence:
- Leads → enquiries → appointments → new patients → treatment value → revenue → ROI
Content and impressions are important — but commercial results matter most.
YOU WILL BE:
- An exceptional team leader
- An experienced campaign manager
- Commercially driven and highly data-led
- Excellent at digital marketing and lead generation
- Highly confident with AI and emerging technology
- Hands-on and proactive
- Creative but commercially focused
- Organised and highly accountable
- Comfortable managing multiple campaigns and priorities
- Passionate about testing, learning and improving
- Able to work at pace in a growing multi-site organisation
UK-based | Slough or London Limehouse
If you are an outstanding marketing leader who understands people, campaigns, AI, technology and commercial growth, we want to hear from you.
Marketing manager in Slough employer: Smile Dentalcare
Smile Dental Care is an exceptional employer, offering a supportive and family-oriented work culture in Norwich. With a strong focus on professional growth, competitive packages, and the latest technology, we ensure our team members thrive in their careers while maintaining a healthy work-life balance. Join us for a rewarding dental career where you can enjoy clinical freedom and access to comprehensive training and mentorship opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing manager in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Smile Dentalcare and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Smile Dentalcare are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Smile Dentalcare on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Smile Dentalcare. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing manager in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Smile Dentalcare. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Smile Dentalcare:Show us that you’ve done your homework! In your application, briefly mention what you admire about Smile Dentalcare’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Smile Dentalcare
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Smile Dentalcare will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Smile Dentalcare, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
