At a Glance
- Tasks: Lead influencer campaigns, from strategy to execution, and build strong relationships with brands.
- Company: Join a pioneering connected commerce marketing company with a vibrant culture.
- Benefits: Enjoy a competitive salary, bonus, wellbeing fund, and flexible working options.
- Other info: Embrace change and thrive in a fast-paced, collaborative team.
- Why this job: Shape the future of influencer marketing and make a real impact in a dynamic environment.
- Qualifications: Experience in influencer marketing and strong relationship-building skills required.
The predicted salary is between 39000 - 39000 £ per year.
Location
Nottingham, minimum of 2 days per week in the office
Salary
From £39,000 per annum + 10% discretionary bonus
Level
Manager-level, with ownership of the supplier-funded influencer proposition
Who are we?
We’re the original pioneers in connected commerce marketing.
Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers.
We simplify the mind-boggling complexity of today’s retail media landscape.
We deliver impactful campaigns that connect with people where it matters.
We create seamless and personalised shopping experiences.
Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth.
Time after time, we change the game.
SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology.
We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.
About the role
We are looking for an Influencer Manager to join Boots Media Group (BMG).
While the role sits within SMG, you will be fully embedded into the Boots team, acting as the dedicated influencer expert across Retail Media.
You’ll bring together Boots strategy, supplier objectives, creator expertise and commercial opportunity to shape and deliver standout supplier-funded influencer activity.
From the initial brief and strategic recommendation through to creator selection, contracting, activation and evaluation, you’ll ensure campaigns work for supplier brands while feeling unmistakably right for Boots and its customers.
Alongside leading campaign delivery, you’ll help grow the proposition commercially, build trusted relationships across Boots and its supplier partners, and explore the next generation of influencer, creator-commerce and performance-led opportunities.
- What you’ll do
- Lead the strategic approach to supplier-funded influencer campaigns, translating briefs into clear, compelling strategies and activation plans.
- Recommend the right creators, platforms, formats and activation models based on the audience, objective and role within the customer journey.
- Make sure activity aligns with the wider Boots brand, social, content and influencer strategy as well as individual supplier objectives.
- Lead campaigns from brief to delivery, overseeing influencer selection, outreach, briefing, negotiation, contracting and execution.
- Build trusted relationships with supplier brands and act as their go-to influencer expert within Boots and BMG.
- Lead influencer discussions in supplier meetings, presenting strategies, recommendations, results and future opportunities.
- Take ownership of the commercial health of the proposition, negotiating creator fees, protecting margins and identifying opportunities to grow investment.
- Develop integrated opportunities across influencer events, programmes, content partnerships and emerging creator-commerce models.
- Partner closely with teams across Boots Marketing, Social, Content, Influencer, Media, Commercial and Category.
- Coach and support junior team members and establish clear best-practice standards for influencer activity.
- Bring fresh thinking from the creator economy, social platforms, affiliate and social commerce into the Boots supplier-funded influencer proposition.
- What we’re looking for
- Demonstrable experience in influencer marketing, creator partnerships, social media or integrated marketing, either agency-side or client-side.
- Strong experience independently planning and delivering influencer campaigns from brief through to execution.
- Excellent knowledge of the UK creator landscape and an understanding of how creators can influence awareness, consideration, advocacy and conversion.
- Experience negotiating creator fees, contracts, usage rights and commercial terms.
- A commercial mindset, including an understanding of margins, profitability and growing investment from clients or brand partners.
- Experience working directly with brands or clients, with confidence presenting strategic recommendations to senior stakeholders.
- Strong relationship-building skills and the ability to work effectively across multiple organisations and stakeholder groups.
- Experience coaching or supporting junior team members and setting clear standards of best practice.
- Strong organisation and project-management skills, with the ability to manage multiple campaigns and stakeholders.
- Sound strategic judgement, balancing supplier needs with the Boots brand and customer experience.
- An understanding of retail media, affiliate marketing, social commerce or performance-led creator models would be highly beneficial.
We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team.
If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.
Why SMG?
At SMG, we hire for the future, which is fast-moving and changing shape.
Do you have the potential to help shape our business?
We’re looking for brilliant, diverse talent who want to grow with us - people who are curious, ambitious, and eager to learn, whether as specialists or across teams.
We value those who take ownership of their growth and bring fresh perspectives.
That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow.
At SMG, it’s not just about filling a role but building the future together.
- 10% discretionary bonus
- £1,800 yearly wellbeing fund (on top of your salary!)
- Free Headspace subscription
- £500 yearly “Uni Fund” for learning
- 4 extra Wellbeing Days off per year
- Annual Summer conference + year-round celebrations
- 4pm finishes every Friday
- Flexible and hybrid working
- Explore all our benefits here
- Useful Links Before You Apply
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Influencer Manager in Nottingham employer: SMG
At SMG, we pride ourselves on being a forward-thinking employer that champions growth and innovation in the dynamic world of influencer marketing. Located in Nottingham, our vibrant work culture fosters collaboration and creativity, offering employees unique benefits such as a £1,800 yearly wellbeing fund, flexible working arrangements, and opportunities for professional development. Join us to be part of a close-knit team that values diversity, encourages fresh perspectives, and empowers you to take ownership of your career while making meaningful contributions to the future of retail media.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager in Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SMG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SMG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SMG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SMG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Manager in Nottingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SMG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SMG:Show us that you’ve done your homework! In your application, briefly mention what you admire about SMG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SMG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SMG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SMG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
