At a Glance
- Tasks: Lead the development and optimisation of data-led media products for impactful campaigns.
- Company: Join a pioneering team at Morrisons Media Group, transforming retail media marketing.
- Benefits: Enjoy a competitive salary, wellbeing fund, flexible working, and extra days off.
- Other info: Embrace a fast-paced environment with opportunities for growth and collaboration.
- Why this job: Be part of a dynamic team driving innovation in retail media and making a real impact.
- Qualifications: Experience in leading teams, digital media, and data-driven insights is essential.
The predicted salary is between 44817 - 54777 £ per year.
Location: 2 days per week in Morrisons Head Office in Bradford
Who are we?
We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers. We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth. Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.
About the role
We’re looking for a Retail Media Activation Manager (Senior Client Manager) to join Morrisons Media Group (MMG). You’ll lead the development, delivery and ongoing optimisation of MMG’s data-led media products across loyalty, onsite and offsite channels. Bringing together Morrisons’ first-party data, technology and cross-functional expertise, you’ll create scalable processes, strengthen campaign activation and supplier experiences, and help unlock incremental commercial growth. You’ll also lead and develop the team within your remit, while building strong relationships across MMG, Morrisons and external technology and brand partners.
What you’ll do
- Own the end-to-end process development and implementation of new media capabilities, defining requirements, sprint cycles and sustainable ways of working.
- Lead the team responsible for planning and delivering supplier-funded loyalty campaigns, improving campaign planning and identifying data-led opportunities for growth.
- Own offsite campaign activation across Meta, TikTok and Amazon, including developing audiences using Morrisons’ first-party data.
- Partner with SMG’s Media Planning team to ensure campaigns are delivered effectively against supplier and agency agreements.
- Own the relationship with the third-party technology provider for onsite CPC media, influencing the capability roadmap and ensuring developments meet customer, supplier and business needs.
- Champion Morrisons’ first-party customer data and audience capabilities, translating data and insight into compelling propositions that improve campaign relevance and performance.
- Collaborate across Client, Media Planning and New Media teams, as well as Morrisons stakeholders and external partners, to identify opportunities and develop effective solutions.
- Lead and develop your team, managing performance, driving accountability and maintaining high standards of delivery while fostering a positive, inclusive culture.
What we’re looking for
- Experience leading high-performing teams and supporting ongoing skills development.
- Experience in sprint management, process scoping and delivery.
- Strong retail media experience spanning digital media, data-led insights and onsite and offsite channels.
- The ability to interpret customer insights, performance metrics and campaign ROI.
- A strong understanding of audience targeting, digital and addressable media, and the role of first-party data within media planning.
- Confidence and credibility working with senior stakeholders.
- Strong interest in data, technology, audience targeting and the continued evolution of retail media.
We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role. Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.
Why SMG?
At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us - people who are curious, ambitious, and eager to learn, whether as specialists or across teams. We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.
10% discretionary bonus
£1,800 yearly wellbeing fund (on top of your salary!)
Free Headspace subscription
£500 yearly “Uni Fund” for learning
4 extra Wellbeing Days off per year
Annual Summer conference + year-round celebrations
4pm finishes every Friday
Flexible and hybrid working
Explore all our benefits here
Retail Media Activation Manager in Bradford employer: SMG
At SMG, we pride ourselves on being a forward-thinking employer that champions growth and innovation in the dynamic world of influencer marketing. Located in Nottingham, our vibrant work culture fosters collaboration and creativity, offering employees unique benefits such as a £1,800 yearly wellbeing fund, flexible working arrangements, and opportunities for professional development. Join us to be part of a close-knit team that values diversity, encourages fresh perspectives, and empowers you to take ownership of your career while making meaningful contributions to the future of retail media.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Activation Manager in Bradford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SMG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SMG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SMG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SMG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Media Activation Manager in Bradford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SMG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SMG:Show us that you’ve done your homework! In your application, briefly mention what you admire about SMG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SMG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SMG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SMG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
