At a Glance
- Tasks: Transform data into actionable insights for smarter marketing decisions and brand growth.
- Company: Join a pioneering team at Morrisons Media Group, shaping the future of connected commerce.
- Benefits: Enjoy a competitive salary, wellbeing fund, flexible working, and extra days off.
- Other info: Dynamic, fast-paced environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by driving brand strategies with your analytical skills.
- Qualifications: Strong analytical skills and experience with customer insight platforms preferred.
The predicted salary is between 45000 - 55000 £ per year.
Location: 2 days a week at the Morrisons Head Office in Bradford
Who are we?
We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers.
About the role
We are looking for a Category Analyst to join our Morrisons Media Group Team. You’ll help leading brands make smarter marketing decisions by turning customer and campaign data into clear, actionable recommendations. You’ll uncover customer trends and behaviours, identify opportunities for growth and assess campaign performance to shape brand strategy, marketing investment and future planning. As the subject matter expert for MoreViu, Morrisons’ customer insight platform, you’ll champion its use across the business and work closely with internal teams and brand partners to bring data into decision-making.
What you’ll do
- Use consumer, sales and campaign data to generate actionable insight that informs media planning, demonstrates campaign effectiveness and identifies future opportunities for brand growth.
- Partner with colleagues across Connected Media and Client Services to provide insight that supports commercial conversations, audience planning and the development of retail media propositions.
- Lead the development and adoption of MMG's MoreViu platform, embedding it within the business and enabling colleagues to make the most of its customer and audience insight capabilities.
- Transform complex data into compelling stories and presentations that communicate clear, evidence-based recommendations to internal stakeholders and clients.
- Drive continuous improvement across MMG Insights by refining analytical approaches, sharing best practice and helping evolve the tools, processes and methodologies that support the team's delivery.
What we’re looking for:
- Strong understanding of how retailers, brands or category teams use customer insight to make commercial decisions
- Strong analytical capability with experience working across multiple customer or retail datasets
- Ability to transform analysis into compelling commercial narratives
- Experience producing presentation decks rather than simply reports
- Excellent presentation and communication skills
- Highly organised with the ability to prioritise multiple requests
- Strong stakeholder management skills
- Naturally curious with a problem-solving mindset
- Advanced Excel skills
Desirable
- Experience using audience planning or customer insight platforms (MoreViu, Kantar, Circana, Dunnhumby, Nectar360, etc.)
- Understanding of retail media
- Experience with campaign measurement
- Knowledge of customer segmentation and audience planning
- SQL or other data querying experience
We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be your right role.
Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.
Why SMG?
At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us - people who are curious, ambitious, and eager to learn, whether as specialists or across teams.
We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.
- 10% discretionary bonus
- £1,800 yearly wellbeing fund (on top of your salary!)
- Free Headspace subscription
- £500 yearly “Uni Fund” for learning
- 4 extra Wellbeing Days off per year
- Summer & Winter conferences + year-round celebrations
- 4pm finishes every Friday
- Flexible and hybrid working
Explore all our benefits here
Category Analyst in Bradford employer: SMG
At SMG, we pride ourselves on being a forward-thinking employer that champions growth and innovation in the dynamic world of influencer marketing. Located in Nottingham, our vibrant work culture fosters collaboration and creativity, offering employees unique benefits such as a £1,800 yearly wellbeing fund, flexible working arrangements, and opportunities for professional development. Join us to be part of a close-knit team that values diversity, encourages fresh perspectives, and empowers you to take ownership of your career while making meaningful contributions to the future of retail media.
StudySmarter Expert Advice🤫
We think this is how you could land Category Analyst in Bradford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SMG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SMG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SMG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SMG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Analyst in Bradford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SMG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SMG:Show us that you’ve done your homework! In your application, briefly mention what you admire about SMG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SMG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SMG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SMG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
