Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a team to analyse first-party data and drive growth insights for Boots.
- Company: Join SMG, the #1 Best Marketing and Media Agency, known for its vibrant culture.
- Benefits: Enjoy a competitive salary, 10% bonus, wellbeing fund, and flexible working.
- Why this job: Shape the future of analytics while making a real impact in a fast-paced environment.
- Qualifications: Experience in advanced analytics and strong leadership skills required.
- Other info: Dynamic role with opportunities for personal and professional growth.
The predicted salary is between 53000 - 53000 £ per year.
Location: London, hybrid (this role could also be based in Nottingham)
Salary: From £53k+ & 10% discretionary bonus
Level: Manager
About the Role
We are looking for an Analytics Manager to join our BMG team, working in partnership with Boots on an initial 12 month fixed term contract. In this role, you’ll shape and evolve BMG’s insight and measurement proposition, harnessing Boots’ first-party Advantage Card data to deliver standout, actionable analysis that drives incremental growth for Boots and its brand partners.
If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be the right role for you.
A Little Bit About You
You’ll bring:
- Strong experience in marketing effectiveness and advanced analytics (e.g. forecasting, regression, segmentation, machine learning)
- Confidence working with customer-level, first-party data at scale
- The ability to translate complex analysis into clear, compelling stories for non-technical audiences and build trusted-advisor relationships with senior stakeholders
- A forward-thinking, curious mindset with a drive to innovate and improve measurement approaches
- Excellent organisation skills, able to juggle multiple complex projects and stakeholder groups
- Proven people leadership, motivating, developing, and growing high-performing data science teams
- Understanding of data pipelines/data warehouse environments to partner effectively with data engineering/platform teams
- Familiarity with digital measurement tools (e.g. Google Analytics, Criteo)
Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for.
What You’ll Be Doing
Your days will be dynamic. You might find yourself:
- Leading, managing and developing a team of Data Scientists, setting priorities and raising the bar on delivery quality
- Driving new applications of Boots’ Advantage Card first-party data through advanced measurement solutions (e.g. predictive analytics, causal modelling, optimisation)
- Owning and communicating roadmaps, learning agendas, and innovation plans with senior stakeholders at Boots and BMG, showing how advanced analytics unlocks growth and competitive advantage
- Overseeing advanced analytics and insight delivery across projects such as campaign effectiveness, omnichannel measurement, and customer-level analysis
- Acting as a senior analytics partner to clients, leading conversations on objectives, measurement challenges, and insight opportunities
- Identifying and building deeper metrics and measurement solutions for existing and emerging channels to create strategic client value
Our Values: Stay honest. Stay hungry. Stay foolish. Have fun.
Analytics Leader: First-Party Data & Growth Insights employer: SMG
Contact Detail:
SMG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Leader: First-Party Data & Growth Insights
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how you can contribute. Tailor your answers to show how you fit into their vision—this is your chance to shine!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are speaking about your experience and skills, the more confident you'll be when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Analytics Leader: First-Party Data & Growth Insights
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for analytics and growth shine through. We want to see how your curiosity and ambition align with our values at StudySmarter.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing effectiveness and advanced analytics. We love seeing how your unique background can contribute to our team, so don’t hold back!
Keep It Clear and Compelling: Remember, you’ll be translating complex data into stories for non-technical audiences. Use clear language and examples in your application to demonstrate this skill—show us you can make data relatable!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with StudySmarter!
How to prepare for a job interview at SMG
✨Know Your Data Inside Out
As an Analytics Leader, you'll be working with first-party data extensively. Make sure you understand the nuances of Boots' Advantage Card data and how it can drive growth. Prepare to discuss specific examples of how you've used similar data in past roles to deliver actionable insights.
✨Craft Your Story
You’ll need to translate complex analysis into compelling narratives for non-technical audiences. Practice explaining your previous projects in a way that highlights your impact and the value you brought to stakeholders. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your Leadership Skills
This role involves managing a team of Data Scientists, so be ready to discuss your leadership style. Share examples of how you've motivated and developed teams in the past. Highlight any specific strategies you've used to foster collaboration and innovation within your team.
✨Embrace Change and Adaptability
The fast-paced environment at SMG means you'll need to demonstrate your ability to adapt quickly. Prepare to share experiences where you've successfully navigated change or uncertainty. Show your enthusiasm for continuous learning and how you stay ahead in the ever-evolving analytics landscape.