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- Tasks: Drive digital strategies to boost ticket sales and event attendance globally.
- Company: Join FAT Karting League, a fast-growing electric karting series redefining motorsport culture.
- Benefits: Enjoy private medical insurance, life assurance, yoga sessions, and great coffee.
- Why this job: Shape the digital voice of a breakout sport and unleash your creativity in a dynamic team.
- Qualifications: 2-3 years in digital marketing, with experience in paid campaigns and social media.
- Other info: Must be based in the UK and available for weekly office visits in Oxford.
The predicted salary is between 36000 - 60000 £ per year.
FAT Karting League has taken the UK & US by storm with our electric karting series — a community-powered sport that’s redefining motorsport culture for a new generation. With plans to launch 50+ international championships in the next five years, we’re scaling fast and need a Digital Marketing Manager who’s as ambitious as we are. This is your chance to help shape the future of a breakout sport brand with massive global potential. You’ll play a central role in building momentum, capturing attention and converting hype into high-impact growth. From digital campaigns that sell out races to social content that fuels fandom, your work will directly drive our expansion.
We’re looking for a creative and performance-driven marketer with 2–3 years of hands-on experience in growth marketing, campaign management and digital content strategy.
Key Responsibilities- Develop bold, high-converting digital strategies to drive ticket sales and event attendance across international markets.
- Plan and execute multi-channel campaigns (Meta, Google Ads, Email, Influencer, PR) that drive real, measurable outcomes.
- Own and elevate our social media presence, with content that gets people talking — and racing.
- Optimise digital funnels for performance, partnering with our sales team to turn leads into loyal fans.
- Track and report KPIs with a sharp eye for insight and constant improvement.
- Use HubSpot to build smart, scalable email automations and track campaign ROI.
- Play a key role in launching new leagues and events — your campaigns will literally bring race days to life.
- 2–3 years in a digital marketing role, ideally in a fast-paced event, sport, or youth culture brand.
- Proven success running paid campaigns with strong ROAS across Meta, Google and other platforms.
- Fluent in social — you know what performs on TikTok, Insta and beyond, and how to make it happen.
- Experience with HubSpot CRM for email marketing, automation and customer insights.
- You’re data-driven but never dull — you blend creativity with analytics to spark real growth.
- Entrepreneurial spirit with the energy and drive to thrive in a high-speed, high-autonomy environment.
- Exciting and challenging projects
- Part of a growing organisation with an international footprint
- Private medical insurance
- Life assurance
- Employee Assistance Programme
- Great coffee
- Yoga
- You’ll be at the centre of a breakout brand, shaping the digital voice of a sport on the rise.
- You’ll have creative freedom to try big ideas.
- You’ll be part of a young, hungry, high-performance team that values action over ego.
- You’ll see your impact immediately as you bring FAT Karting to new countries around the world.
- Based in the UK and available full-time
- Able to travel to our Oxford office at least 1 day per week
Digital Marketing Manager employer: Smedley Group
Contact Detail:
Smedley Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with FAT Karting League's brand and values. Understanding their community-driven approach and how they redefine motorsport culture will help you align your ideas with their vision during interviews.
✨Tip Number 2
Showcase your knowledge of digital marketing trends, especially in the sports and events sector. Being able to discuss recent successful campaigns or innovative strategies can demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare to discuss specific metrics from your previous campaigns. Highlighting your experience with paid campaigns and showcasing your ability to drive measurable outcomes will set you apart as a data-driven marketer.
✨Tip Number 4
Network with professionals in the motorsport and digital marketing industries. Engaging with relevant communities on platforms like LinkedIn can provide insights and connections that may benefit your application process.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in growth marketing and campaign management. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for motorsport and your understanding of the brand. Mention specific campaigns you've managed and the measurable outcomes you've achieved to illustrate your impact.
Showcase Your Creativity: Include examples of past digital campaigns you've executed, particularly those that drove ticket sales or increased engagement. If possible, provide links to social media content or campaigns that highlight your creative approach.
Highlight Data-Driven Success: Emphasise your ability to track and report KPIs. Include specific metrics from previous roles that demonstrate your success in optimising digital funnels and improving campaign performance.
How to prepare for a job interview at Smedley Group
✨Showcase Your Creativity
As a Digital Marketing Manager, creativity is key. Prepare to discuss innovative campaigns you've executed in the past. Bring examples of how your creative strategies led to measurable outcomes, especially in fast-paced environments.
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to digital marketing. Be ready to explain how you track and analyse these metrics to optimise campaigns. Highlight any experience with tools like HubSpot for email marketing and automation.
✨Demonstrate Your Social Savvy
Since social media plays a huge role in this position, be prepared to discuss your experience with platforms like TikTok and Instagram. Share specific examples of content that drove engagement and how you adapted strategies based on performance data.
✨Emphasise Your Team Spirit
This role requires collaboration with various teams, including sales. Talk about your experience working in cross-functional teams and how you’ve contributed to achieving common goals. Show that you can thrive in a high-autonomy environment while still being a team player.