Smarty Propositions & Revenue Specialist (P&L) in Newbury

Job Description

As SMARTY’s Propositions & Revenue Specialist (P&L), you’ll play a key role in driving growth and enhancing value for SMARTY customers.

Working closely with the P&L and Propositions Manager, you’ll be responsible for identifying and delivering opportunities to increase revenue from the existing customer base, while supporting the achievement of margin and commercial targets.

You’ll optimise the performance of established propositions such as Refer a Friend and Groups, and develop effective up-sell, cross-sell and upgrade initiatives that create value for both customers and the business. Working collaboratively with the Customer Value Management (CVM) team, you’ll help design and deliver targeted sales campaigns, using insight and commercial acumen to maximise customer engagement, revenue growth and proposition performance in a fast‑paced, customer‑focused environment.

What you will do:

• Drive commercial growth by maximising the success of new and existing SMARTY propositions, including add‑ons, international calling and other value‑enhancing services.
• Own and optimise customer value programmes, driving revenue and retention through targeted upsell, upgrade and cross‑sell initiatives.
• Identify and develop new growth opportunities, using customer insight and commercial acumen to build compelling business cases that support SMARTY’s future success.
• Lead the performance of SMARTY’s Refer A Friend and Groups propositions, continuously improving customer engagement and commercial outcomes.
• Influence key business metrics, taking ownership of ARPU and Total Revenue performance and delivering initiatives that drive measurable results.
• Partner with P&L and Retention Analysts to turn data and insights into action, supporting forecasting, performance optimisation and achievement of commercial targets.
• Monitor performance and identify opportunities, proactively managing risks and implementing solutions to maximise revenue and retention outcomes.
• Shape SMARTY’s revenue story, coordinating performance reporting and providing clear, actionable insights to stakeholders across the business.
• Collaborate with CRM and cross‑functional teams to create engaging, customer‑focused and on‑brand campaigns that strengthen customer relationships and deliver commercial impact.
• Play a key role in SMARTY’s growth journey, working across propositions, customer value management and commercial strategy to help shape the future of the business.
• with CRM (& other key stakeholders) to create compelling, on‑brand base management plans.

Qualifications

Who you are:

• Strong analytical skills, with the ability to turn complex data from multiple sources into clear insights, trends and recommendations that influence decision‑making.
• Experience identifying and delivering revenue growth opportunities, building compelling business cases and launching propositions that support commercial and P&L objectives.
• A proven track record of developing customer‑focused campaigns that drive engagement, retention and measurable revenue growth.
• Commercially minded and highly numerate, with a strong understanding of how to balance customer value with business performance.
• An effective collaborator and communicator, able to work across teams, build strong stakeholder relationships and present insights in a way that inspires action.

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulator’s standards.