Proposition Manager in City of Westminster

Partner closely with global enterprise sales teams to develop impactful tools, training, demo data, and collateral that drive engagement and conversion across the funnel. Market Research & Customer Insights Conduct qualitative and quantitative research to understand market trends, customer needs, and product-market fit. Translate insights into actionable marketing strategies. Competitive Intelligence Monitor and analyze competitor offerings, positioning, and strategies to inform product differentiation and GTM planning. Storytelling & Messaging Craft compelling narratives that clearly articulate product value to diverse audiences. Ensure consistency across channels and regions. Collaborate with product management to influence roadmap decisions based on market feedback. Align with regional marketing teams to tailor campaigns and messaging for local relevance. Measure and report on the effectiveness of product marketing initiatives. Lead go-to-market planning and execution for product launches. Develop and maintain buyer and user personas, journey maps, and messaging frameworks.

We are looking for a strategic and globally minded Senior Proposition Manager to drive core proposition initiatives across our product portfolio. This role is ideal for a B2B product marketing professional with enterprise sales experience and a deep understanding of both buyer and user journeys.

Key Skills

• Sector knowledge re: Financial Services, other additional sectors such as Insurance or Telco domain knowledge will be a plus
• Innovators / Raise new ideas
• Negotiators / Stakeholder management
• Business Acumen
• Data driven (KPIs, funnel conversion)
• Customer journey mapping
• Influencing roadmap decisions

Desirable Skills

• Understand global markets and cultural differences
• Working in a distributed environment
• Market intelligence
• Story telling
• Sales enablement
• Sales playbooks and selling motions
• Value proposition and USP
• CRM tools (Salesforce)
• Marketing Ops tools (Marketo, Salesforce, HubSpot)
• Background in data management

Qualifications

• Experience – 3-7 years of experience in B2B product marketing, ideally in enterprise software or technology.
• Proven success in supporting enterprise sales with enablement and strategic marketing.
• Strong understanding of global markets and ability to adapt messaging across regions.
• Excellent communication, storytelling, and stakeholder management skills.
• Experience in customer journey mapping and persona development.
• Familiarity with CRM, marketing automation, and analytics platforms.
• Experience in financial services, insurance, or telecommunication is a plus.

Benefits

• Competitive salary
• Flexible working – circa 3 days a week in the office
• 25 days annual leave (increasing with service to 28 days)
• Company pension scheme – contributions matched up to 5%
• Flexible benefits package (life assurance, income protection, private medical cover)

Equality Statement SmartStream is an equal opportunities employer. We are committed to promoting equality of opportunity and following practices which are free from unfair and unlawful discrimination.