VP, Global Customer Marketing and Account Based Marketing

Overview

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday.

As the Vice President of Customer and ABM marketing, you will lead and provide strategic direction for an account-focused team, shaping the strategy and go-to-market plans for our customers and our most strategic accounts. You are responsible for driving customer engagement, retention, advocacy, and lifetime value. This role builds and oversees all marketing programs aimed at existing customers — transforming them into loyal advocates and growth drivers.

This leader will work cross-collaboratively to analyze customer data, collaborate with Sales and Customer Experience teams to support business initiatives, and develop the customer journey to maximize customer lifetime value. They will lead the development and execution of a global Account-Based Marketing (ABM) strategy that drives engagement, accelerates growth, and strengthens relationships with top target accounts—both customers and prospects. This role requires a visionary leader who can align ABM initiatives with business priorities, foster cross-functional collaboration, and champion innovative approaches to deliver measurable impact.

You Will

• Strategic Leadership: Define and implement a global ABM strategy aligned with business objectives to accelerate pipeline and revenue growth across priority accounts.
• Strategic Leadership: Scale ABM programs globally, ensuring consistency while adapting to regional needs.
• Strategic Leadership: Develop and implement customer marketing strategies aligned with business objectives and the customer journey.
• Strategic Leadership: Collaborate with sales, customer success, and product teams to understand customer needs and align marketing efforts.
• Strategic Leadership: Develop compelling customer success stories, testimonials, and case studies.
• Strategic Leadership: Collaborate with global campaigns to create and manage customer-focused content across various channels (email, social media, website).

Team Management

• Lead and mentor a global team of ABM & customer marketing professionals, fostering a culture of innovation, collaboration, and excellence.
• Partner with regional and global marketing teams to ensure seamless execution of ABM & customer initiatives.
• Ignite a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities.

Sales Alignment

• Collaborate closely with sales leadership to align ABM programs with key account priorities, vertical strategies, and growth opportunities.
• Act as a trusted advisor to account teams, driving joint planning and execution.

Customer Experience Alignment

• Analyze customer data, collaborate with Customer Experience teams to support business initiatives, and develop the customer journey to maximize customer lifetime value.

Innovation & Best Practices

• Champion best practices and introduce new methodologies, tools, and approaches to enhance program effectiveness.
• Champion AI-enabled productivity tools and data insights to augment team performance and reduce manual effort.
• Utilize intent data and analytics to inform strategy, optimize performance, and demonstrate ROI.

Measurement & Reporting

• Leverage insights from multiple sources to design, implement, and report on ABM & Customer program effectiveness and impact to pipeline growth.
• Continuously refine strategies based on data-driven learnings and business outcomes.

You Have

Education and Experience Requirements

• Bachelor’s Degree required
• At least 12 years of professional marketing experience, including leading an ABM team
• Experience in the software B2B market

Skills And Abilities Required

• Experience with predictive insights and marketing tools such as Demandbase, Marketo, and Salesforce
• Confidence collaborating across marketing and sales leadership, and cross-functional working
• Proven experience in leading ABM teams and programs
• Able to prioritise and manage key stakeholders to ensure alignment and collaboration
• Understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups, and buying processes

Get To Know Us

At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.

Equal Opportunity Employer

Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.